Why User Story Mapping?

Backlogs are so full of potential, right? Ideas and possibilities for your product to become bigger and better than ever before.

But when you’ve got more than a few items on your list, backlogs are also overwhelming.

Without some kind of clear structure or prioritization, your team won’t know what to work on first.

They might work on whatever they feel like, whatever’s easiest, or most interesting, or not do anything at all.

You need a way to figure out what you should work on first. Not only that, but you need to make sure that what you’re doing delivers value to customers, makes sense for each release, fits into the bigger picture of your organization’s goals.

That’s where user story mapping comes in.

What is user story mapping?

User story mapping is a useful way to organize and prioritize your user stories so that you can schedule your work and design your releases.

It helps you visualize the customer’s journey through your product from start to finish, including all the tasks they’d normally complete along the way.

What’s a user story mapping session?

User story mapping is usually done in sessions over 1-2 days where you bring key people together in the same room.

During these sessions, your product manager (and sometimes other stakeholders) shares their customer insights with the team, who also share their ideas for the product.

Together, you brainstorm user stories, unpack the steps in your customer journey, list out any current issues, and put these onto a user story map. Your user story mapping session gets everyone on the same page about what needs to happen.

What’s a user story map?

A user story map is the artefact or visual board you produce as a result of a user story mapping session.

Your teams will refer to this map throughout each sprint to make sure they’re on schedule, coordinate dependencies, and keep sight of the big picture.

What’s a user story?

In order to understand what a user story map is, it’s important to take a step back and define one of the key components: the user story.

A user story is a goal or outcome that the user or customer wants to achieve. Usually, you’ll write user stories like this:

“As a [persona type], I want to [action] so that [benefit].”

A user story should be the smallest unit of work that can deliver value back to the customer.

You might also consider a user story to be a task that’s written from the user or customer’s perspective. User stories are usually added to your backlog, and from there, you can arrange and prioritize them, and plot them on a user story map so that they’re scheduled to a release or sprint.

Read more about user stories in our blog: How to write good user stories in agile software development.

What does a user story map look like?

User story mapping is traditionally done on a physical story mapping board:

But increasingly, companies are doing their story mapping digitally. If you use Easy Agile User Story Maps, yours might like more like this:

Whether you do your user story mapping physically or digitally, you’ll see both approaches have a few things in common:

• A backbone (the row along the top of the sticky notes), often consisting of epics
• Cards or sticky notes with user stories under each item in the backbone
• These stories are sequenced vertically from most important (to the customer) at the top, to least important at the bottom
• Horizontal cut lines or swimlanes define where your releases or sprints start and stop

(Psst: read more in our blog, Anatomy of an agile user story map.)

What’s involved in a user story mapping session?

A user story mapping session involves discussing and planning all the parts that make up your story map:

1. Your team will get together and decide on the backbone - the big steps that make up your user journey.
2. Next they’ll brainstorm user stories - all the little steps that make up the user journey and any issues (bugs or ideas) and add them to the backlog.
3. They’ll organize these stories under the backbone item they’re associated with.
4. Next they’ll discuss and estimate the work involved in each user story, assigning story points.
5. After that, your team can add cut lines to mark out what they’ll deliver and when - either by sprint or release. At this point, you might shuffle some stories around if it makes sense for the user to get them in the same release.
6. If everyone’s happy with the plan, the story map is done (for now) and it’s time for your team to start the first sprint.
   

That seems like an awful lot of effort. So, what’s the point?

What’s the point of user story mapping?

User story mapping benefits both your customers and your team.

Customers get more value delivered, sooner

helps you understand what your customers want. Because the focus is on the customer journey and what tasks they’d need to complete in order to use your product, it helps you prioritize work that’ll help fill in the gaps for customers and deliver value to them.

Teams prioritize and collaborate better

A three-dimensional view helps with prioritization because your team can see what user stories should be grouped within a release to deliver a new experience for users. For example, adding the ability to customize your profile isn’t all that meaningful unless you have a community aspect where users can view other profiles and/or interact with one another. User story mapping helps you fit all the pieces together - and make sure you can realistically deliver them within the sprint or release.

Plus, you can more effectively plan your work and collaborate as a team with your user story map. That’s because you can see the big picture and full customer journey before you start the work.

For more insights, check out our blog on why user story mapping.

What’s the alternative to user story mapping?

If you haven’t done user story mapping until now, you’ve likely been using another method to understand customer requirements and plan/prioritise your work.

The most common approach is known as the “flat backlog”. Essentially, this is a task list that’s ordered from highest to lowest priority, and might be broken up by cut lines for sprints or version releases. The flat backlog is simple (it’s basically a to-do list) but if you have a complex product, lots of teams working on it, dependencies, and a massive, ever-changing backlog… you’re going to need something more robust so that you don’t lose sight of your goals, customer-focus, and priorities.

Speaking of alternatives, check out this little story from one of our customers…

What user story mapping can do for teams

"Our teams were looking for an alternative view to the standard Jira backlog/board view, which doesn't lend itself to organizing and grooming massive backlogs with lots of epics.

The Easy Agile User Story Maps app allows our teams to better organize their work. The user interface is logical, and product owners (who are usually non-technical folk) like the layout of cards in columns under their respective epics.

This vertical view seems to foster better communication doing planning meetings and does a great job of providing a visualization of what comes next."

- Christopher Heritage, The Atlassian Team @NextEra Energy

So, as you can see from this example, a lot of teams start with flat backlogs or board views, but find that they outgrow this as their backlog gets bigger.

How user story mapping can upgrade your flat backlog

What makes user story mapping different from the flat backlog is that it has a whole other element. It’s not flat, but more three-dimensional.

You’ve got the list of activities/tasks, but they’re first sorted by how they impact the customer journey. Only then are they prioritized and broken up by when they’re being released.

User story mapping is a little more complex to set up than the flat backlog, but it makes the work more meaningful, customer-focused, and impactful. With a user story map, you can see the big picture and collaborate on it.

We talk more about this in our blog, The difference between a flat product backlog and a user story map.

Try user story mapping inside Jira

Want to know the best way to understand what user story mapping is?

You can’t learn how to ride a bike by reading about it. And you can’t *really* learn what user story mapping is without doing it and experiencing the benefits firsthand.

So, give it a try!

If your team uses Jira for project management and workflows, you can get an add-on that helps you turn that flat backlog into a three dimensional user story map.

Easy Agile User Story Maps for Jira creates the X-axis so you can add your customer journey backbone and organize your stories to fit into this journey. That way, your team gets the big-picture view of what they’re working on, and they can prioritize tasks to deliver maximum value to your customers, sooner.

Best of all, you can do all your user story mapping inside of Jira so that it’s digital, collaborative, and constantly available to your team - even if they’re working remote/distributed. And since it fits in with your existing backlog, you can hit the ground running with pre-filled user stories. In other words, you can expect to save a whole bunch of time.

You can get started with Easy Agile User Story Maps for Jira, with a FREE 30-day trial today or check out the demo here.

Try now

Hopefully, you’ll find it just as useful as our customers…

We’ve found that Easy Agile User Story Maps brings the team together in one room. As a result, we find ourselves mapping more as a group, which creates a common understanding. Since using the add-on, we’ve been able to speed up planning and more efficiently conduct large story mapping exercises.

- Mike Doolittle, Product Director @Priceline

Since using Easy Agile User Story Maps, we’ve improved our communication and team alignment, which has helped give us faster results.

- Casey Flynn, Distribution Forecast Analyst @adidas

Easy Agile User Story Maps has helped us visualize our workload and goals, as well as speed up our meetings. We love the simplicity!

- Rafal Zydek, Atlassian Jira and Confluence Expert Administrator @ING Tech Poland

With Easy Agile User Story Maps, we find it much easier to use and navigate Jira. Our favorite features include the ability to drag and drop stories across the Epics, being able to view the work using FixVersion and Sprint Swim Lanes, and Excel export. We’ve been using Story Maps functionality for quite sometime now and I recommend it to other project teams, as well.

- Sathish K Mohanraj, Lean-Agile Coach @Equifax

Learn more about user story mapping

Want to learn more about user story mapping? Check out our User story mapping ultimate guide - it has everything (and we mean everything) you could possibly want to know.

We’re always happy to answer your questions. Just send us a tweet @EasyAgile or contact us if you’re not sure about what user story mapping is, how to do it, or how it could help your team.

Get ready for remote user story mapping.

Whether you've done user story mapping before (in person) or you're new to user story mapping, there's a very good chance that you'll need to do remote user story mapping for the first time in 2020.

Even before the pandemic, 4.7 million people in the US worked remote, and an estimated 31% of US workers employed in March 2020 were working from home by April 2020.

And after lockdown ends, it’s likely we’ll see permanent changes to the way we work. Surveys show that 80% of employees are keen to work from home at least some of the time. Plus, more organizations are realizing that offering flexible, remote work options can lead to better work-life balance for employees, lower overheads, lower environmental impacts, and improved productivity.

...which is all to say that remote user story mapping is about to be the norm.

So, what do you need to know before you run your first online user story mapping event? Let's go through 8 things you should consider for successful remote user story mapping.

1. Get the basics right

First thing's first: you need your basics sorted. Make sure your team understands what user story mapping is, why user story mapping is important, and how to do it.

This will help get them onboard - which is critical, because you'll need them to commit two full days to the process.

If anyone on your team is new to user story mapping, send them to our user story mapping ultimate guide. It's got everything they need to know 👌

2. Set your agenda

User story mapping should be a scheduled event. You should know what's happening and when to make sure that your team stays on schedule and completes all the steps required to produce a finished story map. Here's a fairly standard agenda:

Knowing your agenda is especially important for remote story mapping, because it's a lot easier to veer off track when people aren't physically in the room.

Sally might head to the kitchen for a long lunch and miss the most important bit. Or Bob might need to coordinate his schedule so that his partner can mind the kids for a solid hour or so while he's involved in estimating the work.

Setting the agenda ahead of time will also help your team start thinking about the session and user stories before the event. That way, they’ll feel more prepared and ready to participate in discussions.

By the way, if you’re not familiar with all the items in the above agenda, we talk more about the specific steps and how to do user story mapping in our ultimate guide to user story mapping.

3. Plan your session

When are you going to hold your live online user story mapping session? Most teams need a full two days to work through all the steps, so you'll need to find two days (ideally in a row) when everyone is available.

If your team is located across multiple time zones, you'll also need to consider what times give you the best crossover so that team members aren't working at 2 am (unless they want to).

4. Decide on who

Remote user story mapping could present you with a bit of a conundrum. Unlike in-person events where you're limited on space, you could technically have unlimited people chime into your virtual session. But you definitely don't want that - too many people will make you inefficient (and they could use their time to add value to your business in other ways).

It’s a good idea to cap your numbers at around 12 people. Include team members and stakeholders across multiple departments, along with your product manager, UX designer, and developers.

Also decide who is going to lead the session and who will be responsible for creating the story map.

The good news is that online user story mapping makes it easy to record sessions - you'll have a digital record of your conference calls and your story mapping board. So anyone who's curious can easily catch up on the highlights once your event is over.

5. Make some rules

Working and collaborating remotely can feel a bit like the wild, wild west - especially the first few weeks or months. Everyone's still figuring out how to make this thing work - and how to get things done effectively in a new environment.

We've all been to conference calls where somebody didn't know proper etiquette or their audio/video ended up distracting other attendees.

So, with that in mind, here are some rules you might like to share ahead of your remote user story mapping session to make it a little less chaotic and a lot more productive:

• Don’t be late
• Put your camera on
• Save your food for a designated break
• Don’t take your device for a walk
• Close your door, if you can
• Stay focused on the task (no checking emails!)
• One person talks at a time
• Wait until everyone has had a chance to provide input before moving on
• If you’re not talking or participating in the conversion, mute yourself (to avoid interference or background noise that could stop people from focusing)

Of course, be realistic. Your team members are likely working from home in less-than-ideal circumstances, whether they're quarantined with family members, stuck at home with a sick child, or dealing with a bad-mannered house dog.

There will be noise and disruptions - and despite their best efforts, someone will be late. As long as people do their best to hit the mute button at the right time and consider others, your session should run smoothly.

6. Get your tech ready

Previously, you might have been able to show up to a user story mapping session with just your brainy self and a pen 🧠🖊️ You'll still need your brain for remote user story mapping, but you can ditch the pen.

Instead, you'll need to make sure you and your team have access to the technology they need to participate and collaborate online. Things like:

• Zoom, Google Hangouts, or Skype access - Everyone should have their account ready to go, along with some experience using the platform
• Slack or Microsoft Teams - Set up real-time chat for when you’re not in a video conferencing session
• Headphones & Microphone - These should be working well and tested ahead of time
• Webcam - While not strictly necessary, a webcam will help you replicate the feeling of being in the room together
• Internet - Ask your team to test their connection and make sure it's reliable - and ideally, have at least one backup option (like a local cafe, friend's house, or mobile hotspotting)

The right technology will allow you to adapt the user story mapping process to work for your remote team.

7. Get user story mapping software

A physical user story mapping session usually involves a long sheet of paper or cardboard, with hundreds of tiny post-it notes for each story and backbone item, and string to show cut lines.

The good news is, if you're doing remote user story mapping, you won't need to clear out your nearest stationery supply store 🎉 But you will need to equip yourself with some digital tools to replicate the physical story mapping board online.

There are a few user story mapping tools on the market, but we're partial to Easy Agile User Story Maps. It plugs straight into your existing Jira workspace, allowing you to:

• Visually map your customer journey
• Assign stories to epics
• Prioritize and sequence stories
• Arrange stories into sprint and version swimlanes
• Add story point estimates

It’s just like physical user story mapping, but done digitally inside of Jira. That makes it perfect for running a remote user story mapping session.

Okay, so we may be a little biased, but these people aren't:

Want to give it a spin for your upcoming remote user story mapping session? Sign up for our free 30-day trial to see the benefits for you and your team. We’re confident you’ll love what you find!

Try it now

8. Integrate your workflow

Last but not least, make sure that your remote user story mapping session integrates with your workflow

Good news! If you use a digital user story mapping tool (like Easy Agile's), you'll find it much easier to integrate your story map into your workflow. Once your user story mapping session is finished, your user stories are already set up in Jira, and organized into sprints or versions so that your team knows exactly what they need to work on next.

(Although they might want to take a day or two to ease back into it...😴)

Set yourself up for success!

With the right preparation and tools, you'll set yourself up for a relatively smooth remote user story mapping session. And after that? You'll be set to do your future story mapping events in a more streamlined, digital way, whether you're required to work remotely, collaborate with a distributed team, or work from the office.

And based on the way work is changing in 2020 (and beyond), that's a very good skill to have.

Whether you’re planning your first user story mapping session or you’ve got a few under your belt, it can be a little overwhelming 🤯

• What’s the process?
• Who do I need to get involved?
• Why are we even bothering with this when we have a perfectly good backlog? (Okay… it might be slightly dysfunctional, but you know...)
• Why are there sticky notes EVERYWHERE?

Most product managers and Agile teams could benefit from a deeper understanding of user story mapping so they can create a more customer-centered view of the work that needs to be done.

Plus, over the last 15 years (since user story maps started to become a thing thanks to Jeff Patton), some of the processes and terms have evolved and there are new tools and apps that can make your life a whooooole lot easier.

We’ve put together this ultimate guide with all the info you need to get up to speed on the latest user story mapping definitions, techniques, and tools. Let’s start with some basics 👇

What is user story mapping?

Here’s a super simple user story mapping definition:

User story mapping is a visualization of the journey a customer takes with a product, from beginning to end. It includes all the tasks they’d typically complete as part of that journey.

To expand on that, user story mapping takes all your user stories (across all your persona types) and assigns them to epics in the order that delivers the most value to the customer. From there, stories are prioritized and mapped to releases.

“User story mapping is a facilitated, curated conversation that brings everyone along for the journey. It’s an opportunity for the product manager to brain dump their insights (who is deep in this stuff day in, day out) and get it into the minds of the team who are about to deliver on it.”

Nicholas Muldoon, Co-Founder @Easy Agile

What isn’t user story mapping?

While user story mapping might have a few things in common with other methods, it’s not the same as journey mapping or event storming.

User story mapping vs journey mapping

Journey mapping is a UX tool that helps teams visualize the journey a customer needs to take so they can accomplish a goal. Journey maps focus on the journey for a single persona or customer, based on the persona’s specific scenario and expectations. This is useful for aligning the team, getting them focused on the user experience, and basing decisions. Unlike user story mapping, it’s focused on the user experience and the vision for the product.

User story mapping vs event storming

Event storming involves running a workshop with key business stakeholders present. The attendees write down business events (things that happen), commands (things that trigger the events), and reactions (things that happen as a result) on sticky notes. These notes are organized sequentially to map out the business processes. Unlike user story mapping, which is focused on refining the backlog to deliver a working product for the user, event storming is more high-level and done early in the product planning process.

User story mapping for agile teams

User story maps can be useful for all agile teams, whether they’re full SAFe or Kanban, but especially if they’re working on a complex product.

User story mapping is a useful technique for agile software development teams because it can help your team deliver working software and respond to change.

This fits right in with the Agile Manifesto.

And let’s not forget the number one agile principle:

“Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.”

User story mapping puts the focus on the user, ensuring that the backlog contains stories that add real value to the customer by helping them achieve their goals.

Plus, story mapping allows your team to plan and order their work so that it delivers the highest value to customers first.

The anatomy of a user story map

User stories, epics, the backbone and story mapping - oh my! To break down the steps and processes involved in user story mapping down further, let’s define some of its moving parts.

User stories

A user story is a goal, from the user or customer’s perspective. It’s an outcome they want. It’s also the smallest unit of work in an agile framework with the purpose of articulating how a piece of work will deliver value back to the customer.

User stories usually follow the structure:

As a [persona type], I want to [action] so that [benefit].

For example:

Tip: it’s a good idea to focus on just one type of user/persona during your user story mapping session. If it’s your first session, choose your most ideal customer type and write our user stories that will deliver value to them. You can always come back to your other users in future.

Read ➡️ How to write good user stories in agile software development.

Epics

Stories can be associated with epics.

Epics have different meanings depending on who you talk to. But for the sake of this article, we’ll define epics as bigger, overarching stories or steps in the journey that contain user stories. An epic on its own isn’t small enough to become a work item or development task, but the stories it contains probably are.

For example, the epic “Sign up” might contain the following user stories:

• As a customer, I want to read the privacy policy before I sign up for my account so I can decide whether I trust the company with my details
• As a customer, I want to see a list of features and benefits on the sign-up page to remind me about what I’m signing up for
• As a customer, I want to sign up for an account using my Facebook login so I don’t have to remember my username or password
• As a customer, I want to sign up for an account using my email address so I can control access to my information
• And in this example, the next epic might be “Set up and customize my profile”.

The backbone

The backbone is the top row of your user story map. It outlines the essential capabilities the system needs to have.

Your backbone should show the customer journey or process from beginning to end, including all the high level activities the customer will complete while using your product. Depending on how you use your backbone and story map, it could be made up of epics.

The backbone is critical because it gives your team the “why” behind the journey, even if they’re just focused on a single step. It takes away ambiguity around what might lead up to that step and what might follow it, which gives important context for creating a smooth customer journey.

More on: The Anatomy of a User Story Map

Why do user story mapping?

The purpose of user story mapping is to make sure you understand the problem the customer has, and then find a solution to that problem.

You’ll know the answer to:

• Why are we building this?
• Who are we building this for?
• What value will it provide them?
• When do we expect to deliver this?

This will help align your teams, groom the backlog, and more quickly deliver a product that your customers want and need.

John Walpole explains the value of user stories beautifully:

“[There’s] one technique and tool which time and time again I’ve gone back to when I felt like a project maybe isn’t thoroughly understood by the team, or I’m worried that we’re going to end up shipping software that isn’t going to delight customers. This is my go-to technique. I believe it’s going to help you ship software that will delight your customers.”

Without user story mapping, there’s a much greater chance that your team will come up with complicated, non-customer-focused solutions to a problem.

User story mapping helps ensure the team is aligned around what problem the customer has, and how you, as a team, are going to try and solve that problem.

It will keep you focused on delivering the highest impact and greatest value pieces first, enabling you to iterate based on feedback.

Read ➡️ Why User Story Mapping

Benefits of user story mapping

“User story mapping is the best technique I’ve come across to gain shared understanding within an agile team. Alex Hennecke at Atlassian talked about being able to see the forest - instead of just the trees, right in front of him.”

Nicholas Muldoon, Co-Founder @Easy Agile

There are so many benefits to user story mapping, like:

• Plan better - Seeing the user journey mapped out makes it easier for teams to see the big picture of your product and identify any risks, dependencies, and blocks ahead of time
• Greater empathy - It forces your team to see the product from your users’ perspective
• Better prioritization - Organize work into releases based on what’s most important to users and what will deliver a new or complete experience for users
• More value sooner - Frequently delivering new value to users is easier when you can order the stories based on value and map them to iterations or releases
• Realistic requirements - By breaking user stories down and visually mapping them, it’s easier to estimate work and see how all the pieces fit together
• Better collaboration - With all the upcoming work mapped out, marketing, sales, and other teams can see when you expect to ship new features and updates so they can adjust their marketing communications and sales conversations (without asking you for daily updates)

User story mapping helps your team understand the bigger picture, the why, and the end-to-end customer journey before they dive into the what and how.

Read ➡️ Understand what your customers want with agile user story maps.

The flat backlog vs user story mapping

Before we had user story mapping, we had the flat backlog. Actually, a lot of agile teams still use the flat backlog (no judgement if this is you!). So, let’s talk about what that looks like and how user story mapping has improved this practice.

Read ➡️ DEEP: The 4 Characteristics of a Good Product Backlog

What’s a flat backlog?

Essentially, it’s a to-do list. It includes all the items your team needs to do so they can provide value to your customers, ordered from most valuable to least valuable to the customer. The backlog may be split into current and future sprints to show what outputs are likely to be delivered when.

But I like our backlog!

A simple to do list might be fine if your product is simple, your team is small, and your to-do list is very short. But most products are complex, with multiple teams working on it. And most of the time, the backlog is massive (and constantly growing and changing).

Flat backlogs are complex at scale

If you’ve got hundreds of issues (or more), a flat backlog makes it impossible to see the big picture and surrounding context - which your team needs in order to refine the backlog, find dependencies, and prioritize the work into releases. It can also get pretty overwhelming!

• Specific challenges of using the flat backlog include:
• Arranging user stories in the order you’ll build them doesn’t help you explain to others what the system does
• It provides no context or ‘big picture’ around the work a team is doing
• For a new system, the flat backlog is poor at helping you determine if you’ve identified all the stories
• Release planning is difficult with a flat backlog - how do you prioritize what to build first when you’ve got an endless list?
• It’s virtually impossible to discover the ‘backbone’ of your product

User story maps were designed to overcome these challenges and restructure the backlog to add context, make it easier to prioritize, and put the focus on the customers’ needs. It introduces the X axis, with the backbone at the top to show the customer journey, and the user stories below.

When you go from a flat backlog to multiple axes, your team (and the rest of your organization) can understand what value we intend to deliver to the customer and when.

Read ➡️ The difference between a flat product backlog and a user story map.

When is user story mapping done?

So, when do you actually run a user story mapping session?

Generally, a team will collaboratively create a story map at the start of a project or product. It might be an entirely new product, or the product manager might want to pursue a new idea or feature as part of an existing product.

This involves getting subject matter experts and team members together to run a session where you look at your personas and overarching customer journey, then brainstorm ways you can provide the most value to customers. Then you’ll write user stories for each of your persona types and each step of the journey, based on their needs.

As we’ve already mentioned, it’s best to focus on one persona type per story mapping session to avoid confusion. So, start with the persona who is the best fit for your product or likely represent the largest chunk of your audience first.

Overall, the process could take several days or even several weeks, depending on the complexity of your product (and therefore, the number of steps in the customer journey) and the number of personas.

Getting the most out of User Story Mapping

Who should be involved in user story mapping?

Some folks you might invite to your user story mapping party session include your:

• Subject matter experts (whether product owner, product manager, customer support team member, or someone else who interacts with the customer)
• Business owner
• Developers
• Testers
• Marketer
• UX designer
• Facilitator or Scrum Master (it’s useful if you can get another product manager to facilitate the session)

Tip: Try to keep your numbers below 10 participants. Diverse perspectives are useful, but any more than that and it can get tricky to manage and get input from everyone. All the people present should be able to contribute insights into the personas/product/business, or help estimate how long tasks will take to complete.

Mapping the user stories

Once the backbone is established (and your team agrees on the order), you can put the flesh on it. Under each item in the backbone, go the user stories (steps, processes, and details) that support that activity. This involves some brainstorming and creative thinking.

Encourage your team to imagine the different options available to the user, how they might want to experience each step in the backbone, and actions they might take. It can't hurt to do a paper prototyping session alongside your user story map to mock up ideas as you go. Or perhaps that step will come later, depending on the scenario and maturity of your team.

Sequencing

Then you can put your user stories in a sequence to deliver maximum value to the customer as quickly and consistently as possible. So, put the most important user stories at the top, and the least important ones at the bottom.

Cut lines or swimlanes

Your team will get together and discuss and estimate the work involved in each user story. After that, you can add cut lines (usually sprint or version lines) to mark out what your team will deliver and when. At this point, you might shuffle some stories around if it makes sense for the user to get them in the same release.

Read ➡️ Anatomy of an agile user story map.

Tips for successful user story mapping

Involve the right people

It can be tricky to get your team and stakeholders together. They’re busy and probably have a plate full of commitments. But it’s always worth getting everyone to set aside time and step away from the keyboard. User story mapping is important - and you’ll need input from everyone so you can:

• Brainstorm stories then prioritize and estimate them
• Get your team to commit to implementing them

Break it up

“Typically, I’d run these things to try and get as much of the planning, personas, and backbone done on day one as possible. By that point, most people are tapped out because the cognitive load is high. Then the team can go away and sleep on it. Once they’ve had time to reflect on it, they’ll come back with other ideas for user stories and thoughts about how they’d do the work before they start sequencing.”

Nicholas Muldoon, Co-Founder @Easy Agile

You don’t have to do your whole user story mapping session in one go. Depending on the size, complexity, and phase of your product, you might not be able to fit it into one day, either.

Instead, break your session up into 2-3 hour chunks and do it over several days. You might do the first session in the afternoon and the next session the following morning. This comes with a few advantages:

• It means you don’t have to get your stakeholders and teams together for an extended period
• You might find it’s a lot easier to coordinate your calendars when you split your sessions up
• It gives your team time to reflect on the initial story map (they’ll probably think of a million new things to add on day two)
• Your team can get lunch after the session is done and debrief over food and drinks 🍻🍔🍕

A single facilitator

While you DO want all your team and stakeholders at your user story mapping session, you don’t want everybody driving the discussion (too many chefs in the kitchen = not a good idea). Instead choose one person to facilitate the session. Sometimes it even works better if you can choose a product manager from another team to run things.

No phones/laptops

For in-person user story mapping sessions, only your designated facilitator is allowed their device. To avoid distractions, ask folks to leave their phones and laptops in a stack at the door. That way, your team can be fully present for all discussions.

Start with data and evidence

Before you get stuck into user story mapping, bring in relevant data and supporting evidence. All of that is great context for what's to come. And of course, you can’t do user story mapping without a clear understanding of who your users are - and what their goals, objectives, problems, and needs are.

So, create your personas before you build out your customer journeys. That way, you’ll understand how your users will engage with the product, and you’ll be able to write user stories that more accurately reflect reality.

User Story Mapping Approaches

User story mapping example

Let’s go through an example of user story mapping to help you visualize the process for your own product.

• Identify product/outcome

In this example, our product is a free online educational kids game. The outcome is for the user to find and play the game.

• List high level activities (in chronological order):
• Navigate to games website
• Log into account (or sign up if a first-time user)
• Search for game
• Choose game
• Play game
• Share with a friend or on social media
• List user stories under each activity

For example, searching for a game could include the following options:

• Free text search - As a parent, I want to search for a specific keyword so I can quickly navigate to a game
• Browse by category: age group - As a parent, I want to find an age appropriate game that my kids will easily pick up
• Browse by category: type of education - As a parent, I want to find a game that will help my child improve their knowledge and skills in a specific area
• Browse by category: game type - As a parent, I want to find a new game that’s similar to one my child already likes
• Order by top rated - As a parent, I want to find a game that’s likely to keep my kid engaged for a while so I can get some work done
• Order by newest/oldest - As a parent, I want to help my child find a game they haven’t already played, to give them a new experience
• Order by most popular - As a parent, I want to help my child find and play the most popular games
• Order stories from most to least valuable to users

Value is identified from analytics on usage patterns, customer interviews, and other insights.

Your team might check feedback forms to see what parents’ top requested features are, and prioritize these first. That way, they’ll deliver more value, more quickly.

Sequence the work so you know what to deliver and when

Your team will estimate the work involved in each user story and decide what stories you can complete for upcoming sprints or releases. They may group stories that are needed to deliver an MVP, or stories that need to get released together - for example, all the “browse by category” features might go live at the same time.

Split it up over releases or sprints

The team sets your cut lines (for the sprint or version), allowing them to distinguish what they think they can deliver in that sprint/version. This will be based on their capacity and what they need to deliver to users for a minimum viable product (MVP).

A user story mapping… story

During his time at Twitter, our Co-Founder, Nicholas Muldoon, facilitated a session for another team whose goal was to figure out how they should fix an issue with the app. This example (in Nick’s words) shows another interesting application of user story mapping, including the types of issues you might work through and how you can hone in on a particular persona or subsection of your audience.

Step 1: Kick off

We started by getting everyone in the room. Attendees included several subject matter experts - not just the immediate team who were working on the project. This included someone from the user authentication team and a UX designer who had worked on password resets in the past.

The product manager kicked off the session by explaining the situation: “A whole chunk of users are having trouble getting into the app because they can’t remember their password. But in order to get them to go through the tedious password reset process, we want to give them value first to show that it’s worth doing. How?”

Step 2: Persona identification

To figure out the next steps and do user story mapping, we needed to narrow down the audience so we could use it as a framing reference or persona. After all, we were looking at a huge audience of 30 million people, not a single persona.

So we asked: who are we not targeting? Then we were able to take out any pro users and government users, which brought the audience size down to 28 million.

Next we asked: what’s the easiest place to experiment and test this? At the time, there was a feature we couldn’t access on IOS, so we went with Android. Plus, we had great relationships with the US-based phone carrier, AT&T. So we looked at our audience of Android users on AT&T in the US, which left us with a much more reasonable audience size of 3 million people.

We used this persona to experiment with this particular feature without touching all the different use cases.

Step 3: The big steps

Once we’d outlined the persona we were going to focus on, we could talk about what’s in or what’s out. So, we talked about the big steps, like:

• They’re on the Android home screen
• They open up the app
• They see all the features
• They attempt an action (Tweet, like, or retweet)
• They perform a password reset
• These customer-facing epics form the backbone of the user story map.

Plus, in this session, we also included technical epics for stuff we needed from other teams at Twitter. For example, this team didn’t control all the authentication, so they added a technical epic to have a conversation with another team to get that piece on their backlog so they had everything they needed for the experiment.

Step 4: The stories

As we fleshed out the epics, we built out the user stories below each of them.

Step 5: Cut lines

Typically, your team would do estimation and cut lines at this point, but we didn’t need to because timing was less relevant. We had to include all the essential stories to successfully run the experiment.

We did our user story mapping physically on a whiteboard, so we used tape to separate what was in and out of sprint one, two, and three. We had the backlog on the right hand side, which consisted of anything we’d discussed that we couldn’t include this time, but we wanted to come back to later. Maybe some items weren’t applicable to this persona, or we’d come back to it for IOS.

In other scenarios, we’d order the stories based on what we understood would provide the most value, estimate with story points, and then plan the capacity for a week or fortnight of work, based on historical velocity. Then we’d sequence the stories into sprint and versions. Sequencing might involve moving up something of lower customer value because you can fit it in. You might also need to break down a bigger or riskier story and split it into two user stories.

Throughout the process, everyone had the opportunity to voice their opinions (there’s nothing more frustrating than not being heard or listened to) and we’d put it on the board. One of my roles as the facilitator was to manage everyone in the room - from the quietest person to the most outgoing person.

If someone was being quiet, I’d pull them into the discussion and ask them for their thoughts directly. It’s important to pull in from different participants to get a holistic vision or understanding. Because at the end of the day, the purpose of user story mapping is to get the team on the same page. If the team sets off and they haven’t bought into the vision, they’ll soon find that everyone has a different understanding of what’s meant to happen. It’s less about the process, and much more about the alignment of the team.

Results 🏆

As a result of this user story mapping process, the project took a new direction where the app would use the device identifier along with the username to figure out who the user was before they log in. This would allow them to get straight into the timeline so they can get value.

But if they wanted to complete any actions (like Tweet, RT, or like a Tweet), they’d need to put in a password (and would hopefully be engaged enough to complete the process). Overall, it was a very successful user story mapping session!

Physical vs digital user story mapping

So, now that you know the steps in user story mapping, how do you actually implement them?

Traditionally, user story mapping is done physically. You get your team in a room, write out the backbone and user stories on post-it notes, arrange them on a wall, and use a string to represent the cut lines or swimlanes.

It might look a bit like this:

But this process does come with some challenges:

• You’ll have to find and book a room for a day (or longer if you need to map a complex product and user journey)
• We all know that post-it notes have a tendency to lose their stickiness and fall off the wall (even if you totally nail your peeling technique)
• Even if you involve remote team members using video conferencing, it’s tricky for them to read post-its - and of course, much harder for them to contribute
• A team member will still need to enter all the data into Jira once your user story mapping session is done (it’ll look like the below screenshot, which doesn’t resemble your physical story map too much)

“When I worked at Twitter, they tried to do physical user story mapping over video conferencing to include distributed team members. It was challenging. There’d be a lot of ‘Hey Nick, what does this say?’ and I’d need to read it out or type it out on chat.”

Nicholas Muldoon, Co-Founder @Easy Agile

That’s why it’s often better to use a tool or app to do your user story mapping digitally.

While there are a couple of user story mapping apps and software options, the most efficient approach is to use a user mapping tool that integrates directly with Jira.

That way, you don’t have to transfer your work into Jira - your team can move straight into working on their top priority stories as soon as you wrap up your mapping session.

Read ➡️ User Story Mapping for Remote Teams

If the last year is anything to go by, read more on: User Story Mapping for Remote Teams

Jira + Easy Agile TeamRhythm

Jira on its own doesn’t allow you to do user story mapping. It doesn’t replicate the physical session with sticky notes and an X axis. The best it can do is a flat backlog - and hopefully by now, you know that’s not good enough for most teams.

Fortunately, you can run a digital and collaborative story mapping session right inside Jira with Easy Agile TeamRhythm, which is an add-on for Jira.

Here’s how it works:

Add user story mapping capabilities to Jira

Add Easy Agile TeamRhythm to your Jira account. You can get started with a free 30-day trial.

If you open TeamRhythm from an agile board that’s already in use, it’ll automatically get populated with your board’s data, with current issues added to the backlog panel in the right hand panel. But don’t worry - you can easily edit this data. And if it’s a new agile board, you can easily add your backbone, stories, and swimlanes from scratch.

Set up your backbone

Across the top of the board you’ll create a horizontal row of epics (if you already have epics associated with your board, this will be pre-populated). Each epic represents an activity of the users flow through the product. This is often referred to as the 'backbone' of the story map.

These epics can be dragged and dropped and the order of the epics will be reflected on the backlog using Jira ranking.

Creating new epics right inside the story map is simple with Easy Agile. Simply click the “Create Epic” button in the top right of the screen. Add the name and description, then click “Create”. Scroll to the far right of your story map to find your new epic.

Don’t worry about getting everything perfect right away. You have the ability to edit them in-line later.

Add the flesh (or stories!)

Beneath each epic on the backbone, you’ll see any linked User Stories that are ordered by rank. To add a new story, hover over the space where you want to create your story and click “new”. Enter the name of your story and select your issue type from the drop-down (e.g. task, story, or bug). You can also access the Backlog panel to add existing stories or issues - simply click “existing”, search for your issue, and add it.

You can also drag issues in from the backlog panel.

And just like epics, you can edit your stories in-line by clicking on the name of the issue.

Order your epics and stories

Now, put your epics and stories in order. Your epics should reflect your customer’s journey from beginning to end. And your stories should be ordered by the value they deliver to customers.

In Easy Agile apps, you can click and drag to rearrange your stories and epics. And if you move an epic, the associated stories underneath will move with it.

Estimate work

Hover over the estimate field (the gray number on the bottom of each story item). Click to add or edit story points.

Read ➡️ Agile Estimation Techniques

Add and arrange swimlanes (version/sprint)

Now it’s time to decide what issues your team will tackle when by horizontally slicing up the work. Click on the swimlanes button in the top right. You can choose to sequence work by sprints or versions (depending on whether you’re Scrum or Kanban*). Your sprints or versions will appear in chronological order on the story map, and there’s an “add sprint” button at the bottom of the story map where your team can add additional sprints and versions.

* With Kanban, you’d typically sequence work into versions, as there is no sprint. This can help your team whittle down the long list of stories into the 'now' and 'future' buckets.

You can easily drag and drop stories, mapping them to the appropriate swimlane.

Check team velocity to avoid over committing your team during each sprint or version. Hover over the “Not started”, “In progress”, and “Done” indicators on the far right of the sprint or version swimlane to see how your story points are tracking across all the stories and issues. If you have too many story points, you can move some stories to the next sprint or version.

Read ➡️ Agile Story Points: Measure Effort Like a Pro

Try out different views

You can search or create a Quick Filter based on a text search (e.g. contains "As a parent"). Or if you’re using our other product, Easy Agile Personas, we have a tutorial on how you can create a Quick Filter by persona. That way, you can refine your story map and narrow in on what’s really important to you.

Get to work!

All changes made inside the story mapping session are automatically reflected in Jira, so your team can leave the story mapping session ready to start their work.

Get started with Easy Agile TeamRhythm

Easy Agile TeamRhythm works out of the box with your existing backlog (so getting started is super quick and simple). But it gives you that extra dimension to help bring your backlog to life. It’s aliiiiive!

Want to check it out for yourself? We have two options:

Easy Agile TeamRhythm Free Trial

OR play around with our demo (no installation or sign-up needed) :-)

TeamRhythm Highlights Tour

But don’t just listen to us. Here’s what some of our customers have to say:

Jira software is great for following activities and backlogs, but it’s easy to lose the vision of your product without user story mapping. Easy Agile User Story Mapping allows the teams to communicate - not only about activity but also the vision of the product. Some of our teams regularly refer to this tool for retrospectives, and it helps them make the product their product.

- Paul Flye Sainte Marie, Agile and Tools Referent @Kering

We’ve found that Easy Agile User Story Maps brings the team together in one room. As a result, we find ourselves mapping more as a group, which creates a common understanding. Since using the add-on, we’ve been able to speed up planning and more efficiently conduct large story mapping exercises.

- Mike Doolittle, Product Director @Priceline

Since using Easy Agile User Story Maps, we’ve improved our communication and team alignment, which has helped give us faster results.

- Casey Flynn, Distribution Forecast Analyst @adidas

Easy Agile User Story Maps has helped us visualize our workload and goals, as well as speed up our meetings. We love the simplicity!

- Rafal Zydek, Atlassian Jira and Confluence Expert Administrator @ING Tech Poland

See what all the fuss is about

Start your free 30 day trial

Easy Agile TeamRhythm

Psst: It’s the fastest growing and highest-rated story mapping app for Jira! You’re going to love it.

6 ways to keep your story map alive

Speaking of bringing things to life, we’ve got a few final tips...

Your user story map is designed to be a living, breathing thing so that it can help your team continuously deliver value to your customers. But you’ll miss out on these benefits if your team doesn't continually use it, reflect on it, and refine it.

Here are 6 ways you can keep your backlog alive:

1. Progress tracking

As your team delivers releases, they can visually track their progress against the user story map. With Easy Agile User Story Maps, updates in Jira are reflected directly in the user story map so you can check what percentage of work has been completed. This enables you to identify problems early on and adjust your team’s workload (and future versions/sprints) if needed.

2. Backlog grooming

The purpose of backlog grooming is to maintain a healthy, up-to-date product backlog, ready for efficient sprint planning. A few days before your sprint planning meeting, your product manager will:

• Delete user stories that aren’t relevant anymore
• Create new user stories as needs become clearer
• Assign and correct estimates
• Split user stories that are too big
• Rewrite stories to make them clearer
• Ensure stories are ordered by priority
• Make sure stories at the top are ready to be delivered

It’s much easier to do this using Easy Agile User Story Maps (rather than a flat backlog) because your product manager and team can see all the contextual information. They can shuffle the order around by clicking and dragging, and can quickly update issues with in-line editing.

3. Sprint/release planning

Sprint planning is done at the beginning of every sprint. It’s designed to help your team agree on a goal for the next sprint and the set of backlog items that will help them achieve it. This involves prioritizing backlog items (this should be straightforward, thanks to backlog grooming) and agreeing on what items your team has capacity for during the sprint. Sprint planning sessions tend to run a lot more smoothly when you refer to your user story map. With Easy Agile User Story Maps, you can update your story map with backlog items as you go, and all your changes are reflected in Jira so your team can start work on the sprint straight away.

4. Sprint reviews

At the end of each sprint, your team will do a sprint review to see whether the goal was achieved and that your increment led to a working, shippable product release. Your product manager will look at the “Done” items from the backlog, and the development team will demonstrate the work they’ve done.

The team talks about what went well, any problems, and how they were solved or could be solved. They review the timeline, budget, and potential capabilities for the next planned product release, which puts the gears into motion for the next backlog grooming and sprint planning session.

Introduction to Sprint Reviews PDF

In Easy Agile User Story Maps, you can easily filter your view to show “done” issues, see sprint statistics, and update story point estimates. That way, you can do a quick and collaborative sprint review meeting, right inside Jira.

5. Roadmaps

You can use your story map to communicate your roadmap with stakeholders and share the product vision. With your upcoming releases and sprints mapped out, it’s easy to see which parts of the customer journey are going to see an update or improvement, and when.

6. Retrospectives

Retrospectives are often held at the end of your sprint or release. Or you might hold them after an event, presentation, every month, or every quarter. Retros are used to help your team reflect on what’s gone well, what could have gone better, and what they’d do differently next time. Your user story map can give your team a visual point of reference during retrospectives, and help them stay focused on the user.

How to learn more about user story mapping

We’re almost at the end, but don’t stop here! There’s so much more to learn if you want to go deeper with user story mapping.

Here are some resources worth looking into:

User story mapping books

Jeff Patton wrote THE book on user story mapping, called User Story Mapping: Discover the Whole Story, Build the Right Product. Jeff was the original user story mapper - at least, he’s credited with inventing the concept and practice.

User story mapping articles

Here are some articles written by us over the last few years:

Story maps - A visual tool for customer focused development (this one has a great video)

How to write good user stories in agile software development

The difference between a flat product backlog and a user story map

Anatomy of an agile user story map

That’s it! You’ve finished the user story mapping ultimate guide! 👏

You have all the tools and info you need to…

• Run your first user story mapping session
• Do story mapping more effectively (and confidently)
• Get more from your story map
• Prioritize your work to deliver maximum value to customers, as quickly and as often as possible
• Work more collaboratively
• Accurately schedule your work
• Understand the why behind the work

Go forth and story map! And let us know how you go.

If you have any questions about user story maps, we’d love to hear from you. You can contact us or send us a tweet @EasyAgile. We’ll update this guide as we come across more user story mapping tips, techniques, and frequently asked questions.