Webinar: Turn Strategy into Goals That Get Delivered

Close the gap between planning & execution

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Turn Strategy into Goals That Get Delivered

Join this expert-led webinar for anyone who plans, leads, or delivers software at scale. Get help to fix misaligned goals, improve PI Planning, and connect team work to business outcomes in Jira.

📅 September 4, 2025
10:30 AM CEST  
45 minutes (includes live Q&A)

Make Plans That Ship

It takes skill to turn objectives into work that teams can understand, commit to, and deliver. Product and engineering leaders know the pain of a roadmap that doesn’t translate into clear deliverables, shifting priorities, and goals that lose focus.

In this live webinar, we’ll help you build your skills in setting shared goals, breaking big initiatives into trackable work, and keeping progress visible inside Jira. It’s practical, tactical, and focused on what actually helps teams ship better together.

What You’ll Learn

  • How to write clear goals that engineers can break into backlog tickets, and actually deliver
  • How to decompose big initiatives into features, spikes, and stories that reflect both business needs and technical readiness
  • How to make team planning transparent, so PMs and engineers see the same roadmap, dependencies, and blockers
  • How to use Jira to keep progress visible from kickoff to release

Who Should Attend

This webinar is designed for people who need to connect goals with outcomes and delivery:

  • Product & Engineering: you translate business goals into actionable insights for you and your team.
  • Program & Portfolio: ‍you facilitate PI Planning to align multi-team objectives, and track delivery of business value.
  • Leadership & Strategy: you create and share strategic goals, and prove progress against them.

Whether you manage one team or an entire release train, you’ll gain practical ways to collaborate on planning with more focus, and less friction.

Inside the Webinar: What to Expect

  • Reality Check: Why planning breaks down and how to spot it
  • Framework: A step-by-step approach to connect a strategic theme to Jira stories
  • Customer Example: Lessons learned from teams who’ve done it
  • Q&A Session: Answers to your toughest alignment challenges
  • Resource: Free downloadable workbook

    • Meet Your Hosts

    Hayley Rodd
    Senior Partner Manager, Easy Agile
    Works with top Atlassian partners to help agile teams scale with purpose.

    Andreas Wengenmayer
    Practice Lead, Enterprise Strategy and Planning, catworkx
    Advises global enterprises on transforming goal setting and delivery with agile frameworks.

    Places are limited

    Don't let another quarter go by with unclear goals and frustrated teams.

    Sign up now and learn how to break big goals into manageable steps your team can actually deliver - without losing sight of the bigger picture.

    Save Your Seat

    📩 You'll also get the recording, a downloadable workbook, and early access to the live Q&A.