Easy Agile Podcast Ep.29 From Hierarchy to Empowerment: Agile Leadership Paradigms
"Great convo with Dave & Eric! Key takeaway: revamp Easy Agile's org structure representation. Exciting stuff!"
Nick Muldoon, Co-Founder and Co-CEO of Easy Agile, is joined by Dave West, CEO, and Eric Naiburg, COO, from Scrum.org.
In this episode, Nick, Dave, and Eric unpack the current agile landscape, discussing the role of the agile native and emphasizing the importance of building connected teams by flipping the hierarchy and putting leaders in supporting roles.
They emphasise the importance of empowering the people closest to the problem to make the call, and ultimately creating an environment for success to happen.
We hope you enjoy the episode!
Share your thoughts and questions on Twitter using the #easyagilepodcast and make sure to tag @EasyAgile.
Transcript:
Nick Muldoon:
Hi folks. Welcome to the Easy Agile Podcast. My name's Nick Muldoon. I'm the co-founder and co CEO at Easy Agile, and today I'm joined with two wonderful guests, Eric Naiburg, the Chief operating officer at scrum.org, and Dave West, the chief executive officer at scrum.org. Before we begin, I'd just like to acknowledge the traditional custodians of the land from which we broadcast today, the people of the Dharawal speaking country. We pay our respects to elders past, present, and emerging, and extend the same respect to all Aboriginal, Torres Strait Islander and First Nations people that are joining us today. So gentlemen, thank you so much for making some time. We really appreciate it.
Eric Naiburg:
Thank you.
Nick Muldoon:
I guess I'd love to just jump in and, Dave, I've got a question for you first and a follow on for you, Eric. I'd love to just get a quick assessment, Dave, of the Agile landscape today and I guess the shifts that you may have seen now that we're out of these COVID lockdowns, these back and forth, COVID lockdowns.
Dave West:
Yeah, it's interesting. So I've been the CEO almost eight years here at scrum.org, and it has changed a bit during those eight years. I think what we're seeing and is a, dare I say, the deployment phase, mass deployment of these Agile ways of working and this Agile mindset throughout industries and throughout all organizations. It's more than an IT software development thing. And I think that that was accelerated during COVID. What's interesting though is many of the characteristics of Agile that became so important during COVID, particularly around empowered teams, particularly around trust, particularly around the hierarchy and the reduction of hierarchy, some of those things are being challenged as we return to the new normal, which some people would rather was just the normal. So I am seeing some of that. However, generally Agile is here, it's here to stay. I think the reality is that most knowledge workers, particularly those knowledge workers dealing in complex work are going to be using some kind of Agile approach for the foreseeable future.
Nick Muldoon:
And last week you... Was it last week? I believe you were in Paris for the first face to face?
Dave West:
[foreign language 00:02:37] I was and it rained the entire time actually, Nick. So yeah, I spent a lot of time inside in Paris.
Nick Muldoon:
Well, what was the sentiment from the Scrum trainers there, from the conversations they're having?
Dave West:
Yeah, it was interesting. We talked a lot about at scale, enterprise adoption, the challenges. It is funny that the challenges are challenges that you expect, and most of them are about people, legacy systems, people status, power position. We talked a lot about the challenges that teams are getting in these large complicated organizations. That continues to be the conversation. There is, obviously, this is Europe, they're very close to Ukraine and the conflict there. So there's definitely some conversations about that. We have six Ukrainian trainers and also about the same number of Russian trainers as well. So that's always a conversation. And then there's a general downturn of the economy that was also being talked about.
Layoffs are happening throughout Europe, and particularly in the technology sector, but I think that's growing to some extent. Vodafone just announced today that they were laying off, it's about 6,000 employees, and they're one of the biggest telecommunication companies in Germany, for instance. So there was definitely some of that, but so if you add enterprise, you add conflict uncertainty, you add economic uncertainty, those three things will come together. But what was funny in it is that throughout all of this, they were incredibly upbeat and excited. And I think because they're talking to people that they've never spoken to before, they're talking to people about how Scrum is a natural way of working, talking about the challenges of empowered teams, empiricism, continuous improvement.
And I had some really exciting conversations with trainers who were like, Yeah, well we're doing this in this aerospace company or this electric car supplier in Germany or whatever, or this financial services startup that's using blockchain for the first time. And of course they're using Agile. And so it was funny. It was almost as though all of those things, though there were the backdrop, it was still incredibly positive.
Nick Muldoon:
So this is interesting, and I guess if I reflect on the background for both of you, Eric, I'm looking at, you two have worked together from rational days-
Eric Naiburg:
A few times.
Nick Muldoon:
... a few times, but the prevalence of the Agile... I would describe you two as Agile natives and it sounds like, Dave, you've got your tribe there in Paris last week that are Agile natives. And I guess Eric, for you, what's the sense around the people that you are interacting with from a leadership perspective in these companies? Can you identify the Agile natives? Yeah, I guess is it an easier conversation if you've got Agile natives in leadership levels?
Eric Naiburg:
It's definitely an easier conversation if they're there. Sometimes they're in hiding, sometimes they're not Agile natives masquerading as Agile natives as well, which always makes it a little bit difficult because you have to peel back that onion and peel through who are they and what's their real agenda. I was talking to a CIO last week, and he was talking about the typical CIO lasts two to three years. So what is their real agenda? What are they trying to achieve? And Dave mentioned the people part of this, and people often become the hardest part of any Agile transformation or working in an Agile way. People want to protect themselves, they want to protect their turf, they want to do the things that they need to do to be successful as well. So you see that as talking to leaders within organizations, and they want to do better, they want to improve, they want to deliver faster, but they've still got that pressure. Organizations, at least large organizations, haven't changed. They still have boards, and they still report to those boards, and those boards still have their agendas as well.
Nick Muldoon:
You're making me recall a conversation that I had, this is several years ago, but on a trip through Europe, and it was with the Agile native, that was the Agile practice lead and probably wasn't masking, probably was legitimately an Agile native, yet they were talking about the mixed incentives for their, maybe not their direct leader, but the VP further up. And it was actually a, I don't want to say a zero-sum game, but there was some kind of fiefdom thing going where the various VPs would fight for resources, people, whatever, because that would unlock further bonus. But at the end of the day, it was not optimizing the entire financial services company. Are we still seeing that today?
Dave West:
Oh, very much so. In fact, a colleague of ours says, "Science used to have a saying, science progresses one funeral at a time." And I think Agile definitely has some of that, not funerals hopefully, but retirements.
Nick Muldoon:
Retirements
Dave West:
Retirement.
Nick Muldoon:
Yeah.
Dave West:
Yeah. The reality is that when you don't have incentives aligned, where you don't have teams aligned to those incentives and leadership aligned to those consistent incentives, then you're going to always be dealing with some challenges. What's so frustrating is we all know the industrial revolution, and particularly the recent revolution of mass production and oil, which just happened in the deployment phase just after the second World War, was enabled by changing working practices created by people like Ford and Deming and all of these people. We all know that. The digital revolution is happening around us. It may even pass us if you believe the AI buzz that's happening. We may be put to the side and computers may just take over, but this digital is happening, and you are in with leaders and they're like, "Yeah, totally respect that. We are going to be a hundred percent digital. We are an airline, but really we are a digital company with wings."
They describe themselves in this way, and then they don't want to challenge the fundamentals of how authority, how value is managed, how risk is made transparent, how governance is, it happens, how funding is made and planning, et cetera. They don't want to challenge any of those assumptions. They like that the way it is. But we are going digital. It is ironic that it still is happening. However, that isn't totally hundred percent. The organizations that get it, the organizations that have leaders that are either insightful, either motivated, or maybe they want to write a book or something. Maybe their reasons aren't always as clear, but those leaders are dragging these organizations into the 21st century.
Great example. Proctor and Gamble, Gillette. Gillette, the latest exfoliating razor. I can see you haven't used it, unfortunately, Nick, with your rather handsome beard. So yeah. Anyway, I use it a lot, as you can tell. The exfo... Was built using Scrum and Agile. This is Proctor and Gamble, an ancient, okay not ancient, an older organization, but really has got it. They realize that if they want to keep up with their customers, their partners, their suppliers, they need to work in quite different ways. And so it isn't roses, but there are roses in the garden as it were.
Eric Naiburg:
And it goes beyond, when you think of that organization, you think of what Gillette has done, is it goes beyond traditional Agile thinking. Traditional Agile thinking, we think software, and this is engineering, this is manufacturing, this is bringing together marketing because in those types of organizations, marketing drives what the product's going to be, and then engineering figures out how to deliver that product and so on. So it's really bringing together the whole organization into how do we deliver something, and deliver it together. I think that's one of the big things that we're seeing. And one of the big changes that Agile helps to drive is that team. So you talked about incentives and team incentives, that's a piece of it, but it's team ownership. It's team togetherness.
It is that ultimately they all feel accountable, and bringing that accountability together as a team versus, and I think even... So my wife's in manufacturing and it's always... She's on the R and D side of it, and complaining about the marketing people. You have those conversations of, "Well, they don't realize what it takes to actually build this thing. They just have the dream." And by bringing them together in that team, and really they're having their daily scrums, they're planning together and they're having those hard conversations respectfully, that starts to build that team and build them in a way that they're able to actually deliver faster and more what the customer wants.
Dave West:
Can I just lean in, I'm sorry, we just taken over here a little Nick, but I just want to lean into something that Eric said around it is all about the teams. One of the fundamental problems we see in many organizations is hierarchy. Because if you get these massive hierarchies, obviously there's, "I've got to be in control of something. I need to take ownership of things. I need to be off irresponsible for certain things." That's how hierarchies work. And so that often undermines the ability of a team to effectively function. We need to flip that so that these hierarchies become, instead of being on top of the teams, they need to be underneath the teams supporting them. Think of them as those support trusses on bridges or whatever. You have some fabulous bridges in Australia and in Melbourne and in places like that and in Sydney.
So think of it upside down, holding up the teams. But that means, going back all again to incentives again, that those leaders need to understand what they're responsible for in this new world. And they're doing it for very good reason. They're doing it because the teams need to be, they're closer to the problem, they need to be empowered to make the decisions in real time based on the data, the information they have, they need to have clean line of sight to the customer. All of those things are the reason why a hierarchy is just too slow to respond and too bureaucratic. So we need to flip it and enable those teams. And that's a huge challenge.
Nick Muldoon:
I Love this. You two have given me something to ponder. So for the first six years of the company's life, of Easy Agile's life, we did have a very simple team page, and Dave and I as co-CEOs were at the bottom of the page. And then you had the leaders of the pillars. So you had, at the time, Tegan was the head of product, the leader, and they sat on top of Dave and I, and then the team sat on top of that. And it's interesting, I'm actually trying to reflect now, it's probably only in the last 12 or 18 months as we went through 40 people, that that page or that visualization has flipped. I've got an action item obviously to come out of this, thank you gentlemen, to actually go and flip it back because it's a communications mechanism, but if we actually put ourselves at the foundation in this supporting role for supporting the folks, that sets the tone, I imagine, for the team members in how they think of themselves and maybe that accountability piece as well, Eric.
Eric Naiburg:
Yeah. Yeah. That's interesting because sometimes it's those little things that change how people think and feel. I use a lot of sports analogies when I talk and meet with people, and especially with where Dave was talking of empowering the people closest to the problem. We have to do the same in sport. If we have to wait for the manager to tell us to pass the ball, it's never going to happen. We've got to allow the people to make decisions and make those decisions on the field. We need to apply that to business as well. Allow the people who are closest to the problem, closest to what's happening, make those decisions within the business as well.
Nick Muldoon:
So if we come back to Proctor and Gamble, and we don't have to rabbit hole on it, but they're one of the large, long-lived companies, and I don't know about their approach, in particular, but I think about GE, and GE had their internal training university program, and they were training their leaders, training their managers how to manage, training their leaders how to lead. How does a Proctor and Gamble go about shifting that conversation internally, and what's that timeframe? Because presumably you've start with someone that's on a team. Do you have to elevate them over time through the hierarchy of the company?
Dave West:
It is interesting. I'm fortunate to spend maybe because we're both British people living in Boston, I'm fortunate to spend quite a lot of time with, and there's videos on our site with this, by the way, interviews with Dave Ingram who runs R and D for male grooming, it's called, in the Gillette part of P and G. And the case study is out there. So I talked to him a lot about how you drive it in a huge organization where they've got everything to lose. They've got products that are amazing, they've innovated, those products are the products that you put into your shopping cart as you walk down the aisle. They don't want to muck that up. Let's be frank. If suddenly, because of some innovation, there's no razors on the shelves, then I, as a board man need a razor. So I will buy an alternate product, and it's possible that then I'll always buy that product.
So they've got to be very, very careful. They've got more to lose. So we talk a lot about how you manage change and it's all of the above. What he's done very smartly is he's empowered the product owner role or the person, the glue role, whether it's using Scrum or something else, and he's really invested in these change agents in his organization, and he's definitely led by doing, he's been very honest and open about that, and very clear that he doesn't have all the answers and he's looking for them to help him during this, which isn't perhaps what you'd expect from a traditional organization where-
Nick Muldoon:
The leader might need to feel that they have the answer to all of these questions.
Dave West:
Exactly. And he's done a really, really good job of doing that. And primarily because he says, "Well, my success is ultimately their success, so if I can make them be a little bit more successful, there's more of them than me, so let's make it work." Which I think is an unusually honest and very insightful view of it. So he's driven it predominantly through product management ownership areas. He's then provided a support environment around that. He's then definitely advertised the successes. He's spent a lot of time building cross-functional teams. The thing that Eric was talking about. And really been very careful working with their leadership. If you're material science, there's a whole department, if there's marketing, there's this whole channel thing that they have. Basically working with their leaders to create the environment for success to happen. And I don't think it's easy. I think there's many surprising roadblocks along the way, and I can't speak for him on this, but he's taken that divide and conquer approach, focusing on that catalyst role.
Nick Muldoon:
Because you, obviously, you're providing a lot of training for various, well, I guess people at various levels in these companies. And obviously it's a far cry from having a CST and a CSM and a CSPO certification going back a decade, decade and a half. What's the uptake around the leadership training? And what does that look like, Eric? Is there renewed interest in that at the moment or are people demanding more of that leadership training? Is it fit for purpose for today's leader?
Eric Naiburg:
So I think to a point it is. We're certainly seeing growth in the leadership training. Matter of fact, Dave and I were just looking at those numbers earlier this week or yesterday, I guess. Today's [inaudible 00:21:29]
Nick Muldoon:
Are there are any numbers you can share with us?
Eric Naiburg:
It's hard to share the exact numbers, but we're seeing double-digit growth in number of students taking our leadership classes. Both how do you measure, so our evidence-based management classes, as well as our leadership training, but that also only goes so far because a lot of those folks, depending on how high up, especially in the organization you go, aren't willing to take lots of time out to take such training. So a lot of it happens in that coaching. They're hiring the executive coaches or the Agile coaches that are in there. The scrum masters that are in there are actually working to help coach those folks. And a lot of it's less about the training and more about the mindset shifts. So if you look at our Agile leadership course, a large part of it is spent on getting people to think differently. And really some of it's hit you over the head type of activities, where it really helps to drive those points across of, "Wow, I need to think differently. I need to work differently. I need to treat people differently."
Nick Muldoon:
Differently.
Eric Naiburg:
It's that, and we're seeing good success with that because especially when that light bulb goes off for folks, and that light bulb that goes off saying, "Wow, this is different." We have some exercises in our classes that really get you thinking and get you... There's one, for example, where you're thinking you're doing the right thing for the customer, and you're thinking you're doing exactly right until it kills the customer, because you didn't necessarily think through the whole. It's, "Well, this is what the customer wanted, so we need to do it, but maybe I should have got together with the team and let the team make decisions." I'm going a little extreme, but-
Nick Muldoon:
No, I appreciate it.
Eric Naiburg:
... it's those sorts of things that we have to change. And a lot of what we do in the course is educate leaders on what those teams are going through, and what the individuals on those teams need, and the type of support that they need, not how do you manage those teams, not how do you manage those people. But how do you empower and enable those people to be successful?
Nick Muldoon:
I want to just rewind for a second, sorry.
Eric Naiburg:
Killing people.
Nick Muldoon:
It sounded like there's a friction point in actually getting these leaders to take the time out of the office to go and get some education.
Eric Naiburg:
There is, yes.
Nick Muldoon:
Is that correct?
Eric Naiburg:
Yeah.
Dave West:
It's incredibly hard if you're at a large organization, in particular, when your schedule is overlapping meetings continuously eight to nine hours a day for them to take that moment to step back. Everybody, I believe very strongly, Nick, that everybody needs to take time to invest in their own personal and professional development. And that time is not a waste. Ultimately it is an incredibly good investment.
Nick Muldoon:
Yes.
Dave West:
We know-
Nick Muldoon:
It's great ROI.
Dave West:
Totally. Even if it just resets you, even if you have that moment of clarity because of it. it's not a surprise that people like Bill Gates go on retreat every three to six months and he takes his big bag of books-
Nick Muldoon:
Books.
Dave West:
And he goes off grid for a few days just to reset. I think that that time is incredibly effective. But what's interesting is, we are under, in America in particular, and I'm sure it's true in Australia, it's certainly true in England, where I'm from, motion is more important than outcomes. It's all about the motions. If you look busy, you're not going to get fired. And I think to some extent we learned that in school. I don't know if your parents said to you or maybe you got your first job. I was working on a delicatessen counter at the co-op supermarket, and I remember there was an old worker there, turned to me, he goes, "Whatever you do, when the manager walks by," Mr. Short-
Nick Muldoon:
Look busy.
Dave West:
... was his name. And he was everything that name implies. "Mr. Short walks by, look like you're doing something, start cleaning something, otherwise he'll take you off and make you do provisions, and you don't want to dealing with that milk, it's rancid." And I remember that. Look busy. And I think we've got a lot in our culture. I try to take time every week. I book, for instance, my lunch hour, I book it and I always try to do something in it. I try to watch a TED talk, read something, just to clear your mind to think about something different. I think that time is incredibly important. However-
Nick Muldoon:
Get exposed to some new perspective, right?
Dave West:
Exactly. Even if it means, even if the stuff you're watching or whatever isn't that relevant necessarily. Sometimes that lack of relevance is exactly what you need because your mind does something.
Nick Muldoon:
A mental break.
Dave West:
Exactly. And however in corporate America, and I think that's corporate in general, that doesn't happen. People are overly leveraged, they're incredibly busy. They have to attend these meetings, otherwise their profile is diminished. And I think that's at the detriment of the organization and the company. Here's a question, Nick.
Nick Muldoon:
Yeah.
Dave West:
Who have you helped recently?
Nick Muldoon:
Who have I helped recently? I spend most of my time, and I get most of my energy out of coaching conversations with individuals. So on my [inaudible 00:27:35] profile, I've got futurist very high up, and so I love exploring what is your life and your career going to look like in five years time? They're the conversations that I really get jazzed by.
Dave West:
And that's what everybody... Who have you helped is more important than what have you done.
Nick Muldoon:
Yeah.
Dave West:
And I think you need to balance that.
Nick Muldoon:
I pulled up these stats because I thought you might find them interesting. We did a survey last year of a subset of our customers. And we had 423 teams. So it's not a huge sample size, but 423 teams. And the reason I think about it is because there's a lot of, what was the statistic here? So just to give you a sense, most common sprint duration is 14 or two week sprints. Most teams have six people that are involved. Fibonacci for story pointing, an estimation. 10% of these teams achieved what they set out to achieve at the start of the sprint. And so the teams, this 10% of teams, the subset, they did add work into their sprints, but teams that were unsuccessful, rolled work from sprint to sprint.
And so perhaps what it indicated to us is that there are teams that over commit and under deliver, and in fact 90% of them, 90% of the survey teams, it would appear that they over commit and under deliver. And then there are teams that are, maybe, leaving time, Dave, maybe for some education or some spare time in their two-week sprint. And they actually happen to pull on more work and they achieve that. And I'm just thinking about that from a sense of, are 90% of these teams trying to be busy or are they trying to be perceived to be busy? Even if it's at the expense of actually delivering?
Eric Naiburg:
Or are they even pushed into it? It's interesting, there's a question on our professional scrum master one, our PSM one test that often people get wrong. And I think it's a great question, which is, I'm paraphrasing because I don't remember it exactly, but it's essentially how much of the sprint backlog needs to be filled coming out of sprint planning. And a significant number of people say it needs to be complete coming out of sprint planning. Which goes in the face of Agile and Scrum.
Dave West:
Exactly.
Eric Naiburg:
Because we don't know there. There's that uncertainty. All we need is enough to get started, and once we get started, but I think people are fearful of, "Well, we've got two weeks, we need to be able to plan those two weeks and we better be able," and this is some of that top-down pressure that we talked about. "Well, we need to show that we've got two weeks worth of work here and that we're not sitting around, so let's fill it up." And those are some of the misnomers about Agile and Scrum. "Well, it's a two-week sprint, we need to plan two weeks." Well, no, we don't. We need to have a goal. Where are we going to get to? How we achieve it is going to take time because we're going to learn as we go. As a matter of fact, the scrum team that I'm on right now, we were running a three-week sprint, and two weeks in we've actually achieved our goal. And now we're able to build upon that goal. And we already delivered on that goal a week early, which is great.
Nick Muldoon:
Do you think, Eric, that there's a fear from leadership that if people haven't got two weeks worth of work teed up, that they're just going to be twiddling their thumbs?
Eric Naiburg:
I don't know that it's a fear from leadership. I think it's a perception that the workers have of what leadership is thinking. I think it's more that. And I think it's the, "Well, we said we've got two weeks," and they are going to ask us, management's going to say, "When will you deliver?" I don't know that we'll ever get away from that when will we deliver question, even though we continually try to get away from that answer. But they're going to ask it. So if they're going to ask it, I better be prepared, which means I better have a whole bunch of work laid out. And that just breaks everything that we teach. It breaks everything that we think in Agile.
And all I need in planning is I need a goal, and some idea of how I'm going to get there. And over time let's revisit it and let's continue to revisit it and go to it. But it amazes me how often that some of the answers to that question are, you have a full sprint backlog go coming out of sprint planning, you have enough to get started. I forget what some of the others are. But it amazes me how many times when I review tests people put the full back sprint backlog where it even says, right in the scrum guide, "You're going to inspect and adapt throughout the sprint." Well, how do I inspect and adapt if I've already decided what I'm going to do?
Nick Muldoon:
Who's the onus on? If it's not actually the leadership's wish that you fill up all your time and you operate at a hundred percent capacity, then is the onus on the leader to make it known or is the onus on the team to engage in the conversation?
Dave West:
It's the leader.
Eric Naiburg:
Yes.
Nick Muldoon:
Yeah. Yes, both. Yeah.
Dave West:
I think it's more the leader because I think they have to create the environment where the team actually can challenge it, and actually have that very clear conversation. What worries me about your stan is the fact that I don't... The first few sprints. Yes, maybe you get overly excited, maybe you fill the sprint, which you don't need to. Maybe you're just keen. That's okay. The thing is, what happens on sprint three or four or five, when the same pattern is manifesting itself over and over again. That's worrying. And I think that speaks really clearly to the lack of help the team's having. Whether you call it an Agile coach, and in Australia, I think the Agile manager is a phrase that's used, or whether it's an Agile, or whether it's a scrum master, whatever. Scrum.org has a scrum master.
And the reason why we have a scrum master isn't because we don't know scrum, though there's some days it might be questionable. But cobbler's children, all that stuff. But the reality is, we do know Scrum, we talk it, we breathe it, we love it. But having somebody that steps back and says, "Hang on, Westy, what have you done there? Have you forced encouraged the team to fill the sprint? Have you set them an unrealistic goal? Have you listened to them and asked them the questions? Or have you told them what you want? And what do you think that's going to do?" I know that I have, because Eric and I fund the sprints, as it were. When we go to a sprint review and we say stuff, because a sprint review is ultimately there to provide feedback to the team, to allow them to inspect and adapt for the next sprint.
You can't change the past, but you can change the future based on feedback. If I go in with, "Oh, well that's rubbish and you should do this, and what about that?" Yeah, it's going to have an impact. So ultimately we have to think about, as leaders, what we bring, and also have somebody often helping us to be the leader that we need to be because we get excited and we get enthusiastic and we get, "Oh, you can do this and that? Let's do it. That sounds awesome." And sometimes that can...
Eric Naiburg:
And that's part of why I say it's both. That's why I said the yes. It's on the leader, but the leader needs to be reminded of that. The leader needs to be supported by that, especially by the product owner and the scrum master. The product owner has to be able to say no. The product owner has to... I talk about happy ears and most CEOs and senior leaders are-
Nick Muldoon:
Happy ears?
Eric Naiburg:
Yeas. Most CEOs and senior leaders I've worked with have what I call happy ears. They come from one customer or they talk to one person and heard something that-
Dave West:
Do this.
Eric Naiburg:
... that one person might have thought was great. And next thing you know, they're putting all these new requirements on the team. And I've worked in many startups and big companies where, even at IBM, that happened. And the product owner needs to be able to say, "Whoa, hold on. That's a great idea. Let's think about it. And we'll put it on the backlog, we'll think about it later. But let's not distract the team right now from what we're trying to do and what we're trying to achieve." And that's why I say it's both. It's not just on the leader. You're not going to fully change the leader. You're not going to fully change them to not have those exciting moments. And that's what makes them entrepreneurs. That's what makes them who they are.
But the team needs to be able to push back. The leader needs to be accepting of that pushback and the scrum master and the product owner, as well as others on the team, need to be able to have that pushback. I remember very, very early in my career, I worked for a company called Logicworks. We had a data model, a little data modeling tool called Irwin. And I remember sitting in my cube, and the CEO had just come back from a meeting with one client, and comes over, and I was a product manager-
Nick Muldoon:
Eric, do this.
Eric Naiburg:
And starts talking about, we need to go do this now, and blah, blah, blah, blah, blah. It's like, well, hold on. It's like, but blah, blah, blah said they'd buy it. Well one, did you actually talk to the people using it? Or did you talk to somebody way up here who has no idea how they're actually using the tool? Which the answer was talking to CEO to CEO conversation. And just because they'll buy it, will anybody? But you have to be able to have those conversations. You have to build that trust with the leader from the team, and from the team to the leader, to be able to have those pushbacks and be able to say, "That's an interesting idea. We'll take it under consideration for the future, but right now we have a focus. We've got a sprint goal and we're not going to destroy our sprint goal because you got excited about something."
Dave West:
As you can see, Nick, I have a really hard time getting any of my ideas into our organization because they ask things like this. So annoying, Nick. They say, "Okay, that's great. Is that more important than these five things that are currently driving our product goal?" I'm like, "Ugh, what do you mean? I can't have dessert and main course and an appetizer? I have to pick one that's just so not fair." And they said, "Well, we could spin up another team and then that requires investment. It's going to take time." And I'm like, "Oh gosh, don't you hate it when you have intelligent, smart teammates?" It's just hard.
Nick Muldoon:
Dave and I have definitely, so Dave Elkin, my co-founder, he comes from an engineering background and I come from a product background. And we've definitely noticed in the last, again, probably in this timeframe, in the last 18 months, as the team's grown or through a certain inflection point, in the past, we would quite come comfortably have conversations about what about this idea and how about that? And we'd try and tease things out, and we'd tease them out with the team, but there was no expectation that that stuff would get picked up. And then we had few examples where teams would go and take on and think that they needed to look at this stuff and we're like, "Oh, no, no, no, sorry, we should clarify that we just wanted to get a brainstorm or we wanted to get a thought out of our head, and we wanted some perspective on it, but this should absolutely not mean that you should chase it down." And so the language and how we've had to approach things like that, or activities like that, has certainly changed.
Eric Naiburg:
I've seen that a lot lately-
Nick Muldoon:
[inaudible 00:39:50] Inflection point.
Eric Naiburg:
... probably in the last two or so years. And I think maybe because of remote, it's made it even worse, because you don't get all the emotion and things. But I've definitely seen a lot more of that, of, "Well, I'm just," I've been told this doesn't translate, "but I'm just spit balling and I'm just throwing an idea out there just to have a conversation." And because the leader said it, people think it's fact and that they want to do it. And all they were doing is, "Hey, I heard this thing. What do you think?"
Nick Muldoon:
What's your perspective?
Eric Naiburg:
Yeah, exactly. And I think as leaders, we have to be very careful to understand the impact of what we're saying, because we may be thinking of it as, "I'm just throwing it out there for some conversation." Somebody sitting at the desk just heard, "Oh, they want us to go do that." And I've seen that a lot in companies recently, including in ours, where the way something's said or what is said is taken on as we must do this versus, "Hey, here's an idea, something to noodle on it." So you're not alone, Nick.
Nick Muldoon:
I love it. Hey, Eric, Oregon, that's a great place to call it. That is, and you have given me, you've both given me a lot to noodle on, so I'd like to say thank you so much from our listeners and from the crew at Easy Agile for joining us today. I really appreciate it. It's been wonderful having you on the podcast.
Dave West:
Well, thank you for inviting us. We're really grateful to be here, and hopefully some of this has made sense, and yeah, let's continue to grow as a community and as a world working in this way, because I think we've got a lot of problems to solve. I think the way we do that is people working effectively in empowered ways. So let's change the world, man.
Nick Muldoon:
I love it. Okay, that's great. Thank you.
Related Episodes
PodcastEasy Agile Podcast Ep.10 Kate Brodie, Director of Digital AI and CCAI Program at Optus
"It was great chat about Kate's experience working in an agile environment, and learning what artificial intelligence looks like at Optus"
Kate shares her experience of an agile transformation at Optus and the incredible impact it has had on the company. Delivering faster & enabling a sense of ownership & accountability amongst teams.
Kate also shares some great advice from embracing hybrid roles throughout her career, a gentle reminder to never put limits on yourself and adopting a “no risk no return” mentality.Be sure to subscribe, enjoy the episode 🎧
Transcript
Hayley Rodd:
Well, thank you for joining us here on the Easy Agile Podcast. Here in Wollongong things are a little different from when we last had a chat. We've since been put into lockdown as part of the Greater Sydney region, but I'm delighted to bring you this podcast from here in Wollongong. And also it maybe helps ease some of those lockdown blues that you might be suffering if you're in the same part of the world as I am today or if you're in another part of the world that is maybe in the same predicament that we find ourselves here in Wollongong in. So, I'd like to introduce myself. So my name is Hayley Rodd and I am the product marketing manager or one of the product marketing managers here at Easy Agile. And I have a great guest today, an old friend of mine but before we kick off with the podcast, I'd like to say any acknowledgement of country.
Hayley Rodd:
So here at Easy Agile, we acknowledge the traditional custodians of the land where we work and we live. We celebrate the diversity of Aboriginal people and their ongoing cultures and connections to the land and waters of New South Wales. We pay our respects to elders past, present and emerging and acknowledge the Aboriginal and Torres Strait Islander people and their contribution to the development of this tool. And now, to our guest, Kate Brodie. Kate is an old friend of mine from here in The Ngong or Wollongong if you're not from this region. And has been very successful in her pursuit of a career in technology. So a little bit about Kate. Katie is the director of digital AI and CCAI programs at Optus. Kate is now based in Sydney, Australia and is a leader in AI, digital and new emerging technology. Katie is responsible for Optus's AI, digital, portfolio and chapter working in an agile environment every day today.
Hayley Rodd:
Kate leads the development of new products to take to market and scale routines in an agile environment advocating for build, measure, learn culture. Most recently, Kate has been in charge of leading an enterprise first to market API consulting chatbox in Australia, compatible with Google Home. So obviously Kate is an extremely impressive person and I wanted to chat to her today about her career and also her role in the Agile team. But beyond that, I wanted to touch on women in technology and leadership, something that Kate has spoken about recently with Vogue Australia. So, thanks so much to Kate for joining us today. And I can't wait to share some of the advice from the lessons that Kate has learned through her career. Thank you so much for joining me today, Kate. It's really wonderful to see you. So could you tell me a bit about, I guess what your day-to-day looks like when you're at the office?
Kate Brodie:
Yeah, thank you for having me. My day-to-day is quite varied. I would say that in my role, I'm very lucky to work with lots of different people, engineers, designers, business people, marketers and more recently a lot of different partners including Google. So, a lot of my day is working between different groups, strategically thinking about how we're going to continue to create a particular vision and future together for our customers. And then parts of it are related more to the technology and how we're ensuring that we've got our teams performing at a level that will allow us to meet those goals. And yeah, day-to-day, I'm talking to a lot of different.
Hayley Rodd:
So, when we were chatting just before we started recording, you were telling me a little bit about your start in marketing and now you've moved over to technology, can you tell me a little bit about how you don't want people to feel pigeonholed, I guess in their careers or in their career path?Kate Brodie:
Yeah, absolutely. I really believe that anyone can get into anything if they put the effort behind it. And so I really think that no one should ever put limits on themselves. For me, it was partly because I was surrounded by really great people who supported me in trying lots of different things. And I think the way in which you build your confidence and start to move between different disciplines is by getting your hands dirty and just having a crack. So, I think it's important particularly and in this day and age for people to be open and not really put strong defined titles on themselves so that they do have a sense of freedom to kind of move around and try different roles because ultimately what is available today is probably going to look very different in 30 years time so... Yeah.
Hayley Rodd:
And do you still consider yourself a marketer or are you something, hybrid? What are you now?
Kate Brodie:
I would say that I am a technologist. I think that it requires the ability to have a bit of a marketing brain because you need to know how you're going to apply it in order to make a real impact, whether that's for customers, employees or commercially. But definitely with a strong kind of technology digital focus now, I wouldn't say that I would be purely seen as a marketer these days, but definitely it's about having that broad skill set and I think marketing's critical to being able to create great products.
Hayley Rodd:
Perfect. So, when I think of AI, I think of self-driving cars, someone who is very new to the technology industry myself. Could you unpack, I guess what AI means for Optus?
Kate Brodie:
Mm-hmm (affirmative). I think that what you've just said is shared by many. Artificial intelligence is just such a broad concept and it really is related to creating intelligent machines that can ultimately perform tasks or imitate behavior that we might consider human life. And so that can range from really narrow experiences like reading a brochure in a different language using AI to kind of rate it in the language that you can understand to kind of these macro experiences like you've just described with self-driving cars and completely changing the way that we travel. So, I think that AI is such a broad term where it will mean different things for different groups. At Optus, it's about creating lasting customer relationships with people and allowing them to connect with others. And so where we use AI in a variety of different places, it can be in our products themselves.
Kate Brodie:
So for instance, we just recently launched a really amazing product called Call Translate. And that's where in the call you can actually interact with people in different languages on that same phone call so breaking down those communication barriers that have existed before. So that's super exciting. And then there's other places where we're using it, for instance in our sales and service functions that we can more easily automate the simple tasks and give more time to our people to grow and create those types of relationships with our customers. So, we're using artificial intelligence in many different ways, but I think it's really exciting in everything that we do, it's more driven towards how can we create a better customer experience. It's not about the technology in of itself, which is what I really like about it.
Hayley Rodd:
Yeah. Nice. And it sounds like that that call translation would just... Could have so many applications and have... I'm even just thinking about in this COVID circumstance we... You're trying to get a message across to people to stay home and all those sorts of things like... Wow. Okay.
Kate Brodie:
Yeah. And there are some beautiful stories of people who are not able to go home with their young kids, travel home to their countries where their families are. And so they can have the grandkids talking to the grandparents more easily as they are learning different languages. So, it's really cool.
Hayley Rodd:
Wow. That's beautiful. So, in your title, there is, I, maybe assume it's an abbreviation, but it's somebody that says CCAI. Could you tell me what that is?
Kate Brodie:
CCAI stands for Contact Center Artificial Intelligence and it's actually a program of work that is used increasingly by different industries and refers to a particular product that Google is working with companies on. And so it's about re-imagining your contact center. So traditionally today banks, telecommunications companies, big organizations with lots of customers have a lot of customers that contact us regularly. And so this is a way of actually, how do we use AI to increasingly get to a point where you don't need to reach out to us but instead we're reaching out to you to better optimize your experiences with us. So, that's a little bit more of a program piece that's attached to my title at the moment.
Hayley Rodd:
Wonderful. So, prior to your current role, we're just going to get into the Agile space, which I know you seem extremely excited about at Optus and it's had some, I guess will be changes in the... Or it has some... Helped some massive changes at Optus. Before your current role what was your experience with that job?
Kate Brodie:
My current role and my experience with Agile has evolved. So, a couple of years ago, we rolled out Agile at a very large scale across our enterprise. So previously we had been using Agile in our IT teams for software development, but we actually started to roll out agile for product development. And I originally started as a product owner. So I was given a goal around creating a chatbot from scratch that would be supporting our teams. And with that, our Agile transformation involved breaking down the silos of divisions. So functional divisions. We started to merge into cross-functional squads and our squad was given the autonomy and the ownership to take on a particular initiative, and in my case, it was chatbot. And so I've actually experienced multiple roles within Agile including as a product owner and as a chapter lead, which was where I looked after a particular craft of people who run across multiple squads in Agile.
Kate Brodie:
And now more recently, I've got squads that are working within my area to produce these products and these outcomes for us. My experience with Agile has been brilliant. The amount of impact that it's had on our company is incredible. So, over the last couple of years, and this is pre COVID, we had a big target around moving towards a really digital led experience. And so we've seen our customers who used to choose digital around six...
Kate Brodie:
Around 65% of our customers would choose digital a couple of years ago and now it's more like 85%. So these big swings have come as a result of, I think, breaking down those silos and working in a more Agile way. Just on that I think what I like about Agile is that it's not about showcases and stand ups, it's actually about the culture that Agile allows for. So I think it allows for a lot more ideas and innovation because you have this mix of people who didn't traditionally sit with one another being together. And then also you can just deliver faster because you can cut through a lot of noise by working together. And the last piece I think is definitely that ownership and accountability for driving an outcome as opposed to delivering a piece of the puzzle, I think, yeah, Agile's been massive for us.
Hayley Rodd:
So, and you said that it was a big roll out across the organization. So does that mean that everyone within Optus works within an Agile framework or is there still sections that I guess don't employ Agile.
Kate Brodie:
There are areas of the business that aren't completely agile at this point in time. And I think they are areas of the business that makes sense. So sometimes in research and the like, you need to have a bit more freedom to sit back and ideate, although they would adopt principles of Agile so that they time box ideas and the like. From a delivery perspective, most of the organization has transformed into Agile delivery.
Hayley Rodd:
Wow. So it sounds like your customers would be seeing a lot of value from the organization transforming to Agile. You said before that there was a lot of people in your life who allowed you to do things you felt confident in your ability because I guess they helped you get there. So, has there been a mentor that I guess you look back on in your career or even now that has had an impact on where you are?
Kate Brodie:
I think that I've had a lot of different people who have been my mentor at different stages and who I would call upon now. So, I like to probably not have one mentor, but sort of look at the variety of people and their different skills and take a little bit of this, take a little bit of that, learn from this person on a particular area. There have definitely been some people who stand out. And so, early on one of the things that was really useful for me was being supported by a particular general manager who basically sort of pushed me into digital and technology and sort of, I was just very fortunate that he believed in me and said, "Now, you can run this area." I had never really been exposed to it. This is 10 years ago when digital was still sort of seen as more of a complimentary area as opposed to core, to a business.
Kate Brodie:
And by him supporting me in having a go at everything that's been... That's actually one of the most pivotal moments I would say in my career very early on that that's really led the way for me to increasingly get into the area that I'm in today. And along the way, obviously, there's been many people who have made a huge contribution to where I'm at and they're both in my career, but also outside. So, people that you play sport with people that you just have, that you share different stories with, I think that often you take a little bit from everyone and hopefully you give back something to those people too.
Hayley Rodd:
Yeah, I'm sure you do. So, is there any... Looking back on all those people that you've had throughout your life who have helped you get to where you are, is there a piece of advice that might have stuck with you that you could share with us?
Kate Brodie:
There's lots of different advice. I think one of them is, no risk no return. I really do think that you have to have a crack, you have to put yourself out there. The things that always been the most satisfying experiences have been by having a go at something that I hadn't done before. So I think no risk no return is something that I definitely subscribe to. And then in terms of some practical advice, particularly as a female, I think in your career, something called the assumptive close, which is a sales technique, around almost not asking if someone would like something but sort of implying that they would. I actually would say that I use that technique not to necessarily directly sell to someone, but in everything that I do and I would really encourage most people to use it. It was some early feedback in my career and it's been quite useful along the way.
Hayley Rodd:
Yeah. [inaudible 00:18:51] after working in real estate for a little while, I think a lot of real estate agents also assume the sale. So, and it just it... I think it can help with the confidence and going in there and I guess almost putting yourself in a position of power in the conversation when you assume you've got this in the bag. So yeah, it probably comes naturally to some people more than others, myself included, but I would struggle with that, but that's a really good piece of advice. So yeah, I'm sure that it will be helpful for a lot of people who are listening to the podcast now. So what about... What's your proudest moment as a leader there at Optus so far? I know that you're in Vogue recently. That's an amazing moment. And as a person who's known you for a really long time, that was a proud moment for me to see someone that I'd known do that, but for you, what's the proud moment?
Kate Brodie:
[inaudible 00:19:58] I think probably my proudest moment is when I've launched something large. So recently we launched a large piece of technology that will change the experience for our customers, but it wasn't as much the launch as it was looking around me and seeing the people that are there with me doing it. And there are quite a few amazing people that I get to work with. And having sort of started with a few of them in the early days, a few years ago, where we were sort of spitballing ideas and we had no products to now having large products that make a real impact to Australian consumers and to our business. It's those moments where it's actually the team around you that it... I'm most proud of. It's just the high engagement and the drive and the culture that we've created where people want to work in this area and we all enjoy creating these experiences together. So I think definitely I'm most proud of the team culture and environment that we've set.
Hayley Rodd:
Yeah. Sounds amazing. We're lucky enough here at Easy Agile to have, I guess the same... A culture that you can be proud of as well, so, I can understand how it can be something that makes a huge impact every day. So, we're getting close to the end of our time together, but again, I guess I wanted to touch on a bit of gender diversity. So how does gender diversity benefit technology companies? What do you think?
Kate Brodie:
I think diversity in general is going to benefit any business and particularly technology businesses, because it's imperative that you have a representation of the population and the people that will use your technology and the experiences that you're trying to create. So I think that it's only by ensuring that we are tapping into the entire talent pool, that we can represent people and represent customers, but also we're going to get the best ideas. And so that's gender diversity but also culturally and in every sort of facet, the more that we can tap into the entire talent pool, the more we'll create better experiences, better technology, solve more of the world's problems and capture more opportunities.
Hayley Rodd:
Mm. Fantastic. And last question, what advice would you give a young woman hoping to enter the technology industry or a technology company?
Kate Brodie:
I would say go for it. I would say don't ever put limits on yourself and speak up, learn as much as you can and get your hands dirty because it's through that kind of confidence... Oh, sorry. It's through working with lots of different people and creating things with people from scratch that you'll gain your confidence as well. And always ask, don't sit there waiting for someone to sort of tap you on the shoulder, ask for that new opportunity, ask for the salary increase, ask, it won't hurt. I promise.
Hayley Rodd:
That's a good advice. What's the worst they could say?
Kate Brodie:
No, exactly.
Hayley Rodd:
No, yeah.
Kate Brodie:
Yeah. And that's why.
Hayley Rodd:Or they might say yes. And then that's awesome too. Okay. Well, thank you so much, Kate, for your time. That was really wonderful. It was wonderful to catch up, but it was also wonderful to hear from someone who's so young in their career, has... But has also done so much and who has reached some amazing goals, has a team behind them. And I think that there's so many people who will watch this, myself included, who will learn a lot from you. So I really appreciate your time. Thank you.
PodcastEasy Agile Podcast Ep.4 Em Campbell-Pretty, CEO & Managing Director at Pretty Agile
"We spoke in detail about scaling agile, being a SAFe fellow, discipline, the traits of effective leaders and how to trust your people."
Transcript
Nick Muldoon:
Good day, folks. Thanks for joining us for another Easy Agile Podcast. This morning, I'm joined by Em Campbell-Pretty of Pretty Agile. Em is one of 22 SAFe fellows globally and she's been doing agile transformations at scale for over a decade now. She's also the author of two books, The Art of Avoiding a Train Wreck and Tribal Unity. So, all about culture and psychological safety here, and all about obviously scaling agile release trains, tips and tricks.
Nick Muldoon:
My key takeaways that I was really jazzed about, the traits of effective leaders for scaling agile transformations and being an effective organization, trust, as in trusting their people, an openness to learning and a willingness to learn, the ability to experiment and treat things as failures if they are failures, and discipline. Em and I talked a bit about discipline today as a trait of leaders. It's a really great episode and I took a lot from it, and you'll hear my takeaways at the end and what I need to go and learn after some time with Em this morning. So, let's get started. How many weeks a year are you typically on the road?
Em Campbell-Pretty:
How many weeks a year am I typically on the road? A lot, most. It would be unusual for me to spend four weeks without going somewhere. That would be unusual. I don't travel every week, but I travel most weeks, and I travel in big blocks. Right? So, I'll go and do ... Like I said, just before the lockdown, we did three weeks in Auckland, so that was in February-March.
Em Campbell-Pretty:
We went to Auckland, we had a client in Auckland, we just stayed there. So, three weeks in Auckland, came back here, and did not return to Auckland. Returned to support that client virtually over Teams and Zoom was how that one went. But yeah. Normally between running around Australia, Southeast Asia, Hong Kong, Singapore, Manila, the US, New Zealand, yeah, not home that often, normally. This has been truly bizarre.
Nick Muldoon:
So, this is a very unusual year for someone like yourself that's flying around visiting clients all over the world.
Em Campbell-Pretty:
Absolutely. Absolutely. It's been a very strange year. It's an interesting difference on energy as well. Not flying all the time I think is good for my body. I feel the difference. I also feel the difference sitting in a chair all the time. So, I was traveling a lot, but I was on my feet most days when I was working. Now if I'm working, I'm sitting a lot.
Nick Muldoon:
You're sitting down. Yeah.
Em Campbell-Pretty:
So, that's interesting. But I don't miss the jet lag at all. I don't miss the amount of time the travel consumes at all. In fact, it's been nice. I've had a little bit of head space. I've probably blogged more this year than I have in a few years because I've just had some head space and being able to think. But I don't get to see the world either, and all my holidays got canceled. So, nevermind work. I had trips to Europe. Four weeks from now, I was supposed to be in Canada seeing polar bears.
Nick Muldoon:
Aw.
Em Campbell-Pretty:
Tell me about it!
Nick Muldoon:
I would love to see polar bears. They look so cuddly on TV. I'm not sure that that would actually be the circumstance if I was to try to approach one and give one a cuddle.
Em Campbell-Pretty:
Yeah. I don't think cuddling was involved. I was told I could bring a camera and a tripod, which means obviously I'm going to stand some distance away from this polar bear and take photos. But that will not be happening either. So, no holidays and no travel for work, and of course, being in Melbourne, not even any, let's just go to [crosstalk 00:04:15].
Nick Muldoon:
Coffee or anything like that.
Em Campbell-Pretty:
Just nothing.
Nick Muldoon:
Nothing.
Em Campbell-Pretty:
Nothing.
Nick Muldoon:
Yeah, because you've been on legit lockdown.
Em Campbell-Pretty:
Yep.
Nick Muldoon:
So, tell me then about the shift over the last 10 or 15 years in these scaled, agile transformations. Obviously today, like you described with this client in Auckland, everything's got to be remote. Presumably, not as effective. But I'd love to get a sense of what the evolution is from the transformations 10 years ago, banking, telcos, that sort of environment to the clients that you're working with today. Describe what it was like 10 years ago.
Em Campbell-Pretty:
So, 10 years ago, and it's so interesting to reflect on this now, I read Scaling Software Agility, which is a book that Dean published in 2007. Then I discovered that wasn't the latest book, so then I read Agile Software Requirements. This was 2011. I'm this crazy, angry business sponsor with this program of work I'd been sponsoring for five years that's never delivered anything, and in this cra-
Nick Muldoon:
You were the crazy, angry business sponsor?
Em Campbell-Pretty:
Yeah. Yeah, yeah. I was the crazy [inaudible 00:05:26]. I was very angry. You would be angry too if you were me. I refer to it now as the money fire. So, basically, here's my job. Right? Go to the CFO, ask for money. Give the money to IT. IT lights a match, sets it on fire. Comes back, asks me for money. I get to go back to the CFO and say I need more money. Five years. Five years. That's all I did. Ask for money and try to explain where the other money went.
Em Campbell-Pretty:
Anyway, in the strangest restructure ever, I end up the technology GM for the same group I had been the business sponsor of for the past five years. Apparently, they couldn't find anybody appropriately qualified. So, you can do it, Em. Sure. So, I'm a bit of a geek, so I read books, and I'm reading these books by Leffingwell because I'd been doing some agile ... So, I'd been doing something I'd been calling agile. Let's just go with that.
Em Campbell-Pretty:
It was interesting to me because I could see little rays of light. But it still wasn't really making anything happen, so hence the reading. These books talk about this agile release train [inaudible 00:06:46] that sounds cool. We should so do this thing. So, I set about launching this train at a Telstra in early 2012. It wasn't called SAFe, right? It was just the books and these things called an agile release train.
Em Campbell-Pretty:
Now, to look back 10 years ago, it wasn't called SAFe. People weren't running around doing this. I was not actually really qualified for the job I was in. Well, I wasn't a technology leader by any stretch of the imagination, and I decide that I'm just going to launch an agile release train. So, there were rare and unusual beasts, and I'm not sure I really understood that when I went down the path of doing it.
Em Campbell-Pretty:
I'm big on the, I read it in a book, I read it in a blog, I heard it at a conference, I'll just try it. That's very much always been my mental model. So, I read it in a book and I just tried it. Then we discover that actually, literally nobody is doing this, so it becomes Australia's first agile release train and Australia's first SAFe implementation. Oh, boy, have I learned a lot since then.
Nick Muldoon:
Well, yeah. I was reflecting on that because I dug out The Art of Avoiding a Train Wreck, right? This is one of the ones that you signed for Tegan. But obviously, you've learned a ton since then because you've managed to put together a tome of tips and tricks and things to avoid as you are pursuing these transformations. As an industry, though, well, as an industry, I guess this spans many industries, but as a practice these days, are we actually getting better at these transformations? Are there companies out there today, Em, that are still taking piles of money and setting it on fire?
Em Campbell-Pretty:
So, I think I meet people every day who hear my story and go, "Oh, my god. You used to work here?" So, I think there's still many, many organizations that have an experience that is like the experience I had back in 2010 and what have you. So, it seems to be something that really resonates with people. I guess so many of the businesses we go into now either are not agile at all or, I guess like my world was, doing something they call agile. What we find is the something that they call agile, I wouldn't say it's not agile. But it leaves a lot to be desired.
Nick Muldoon:
They're on a journey, right?
Em Campbell-Pretty:
Yeah. Yeah. Well, I guess so because they end up having a conversation with us. So, they understand that what they're doing is not enough. They understand that what they're doing isn't getting them the results that they want. I don't know that they understand why. It's interesting to me sometimes that they look to SAFe because you asked me about how's the client base changed? One of the things that's really interesting in Australia is we get far more of the small to medium sized companies now than the big ones.
Em Campbell-Pretty:
So, they're companies that consider themselves agile. But what we're calling them, the startups that are no longer startups, right? These are organizations that they're generally old 10, 20 year old startups and they're scaling and they see their problem as a scaling problem. So, that's what leads them to a conversation around the scaled agile framework.
Em Campbell-Pretty:
When we look at them through a SAFe lens, we go, "Gee, you're tiny. But okay. I can see that you can have an agile release train and it won't do you any harm. In fact, it would probably help you a lot in terms of mid-range planning," because mid-range planning just seems to be nonexistent for a lot of these organizations. Prioritization. A lot of these small organizations, very knee-jerky in terms of how they prioritize, bouncing from one thing to the other.
Nick Muldoon:
Are they reacting to the market, or are they reacting to the leaders, maybe the lack of discipline in the leadership?
Em Campbell-Pretty:
You know what? They would say they're reacting to the market. I would say they've got a discipline issue.
Nick Muldoon:
Yeah. [crosstalk 00:11:23].
Em Campbell-Pretty:
So, I read, obviously, big reader, last summer, obviously Australian summer, US winter, I read Melissa Perry's The Build Trap. Interesting book and your well respected thought leader in product management. Not a big fan of SAFe. Probably not a big fan of agile either was the takeaway I had from her book. But the thing that she does talk about that I really thought was valuable was the lunacy in chasing your competitors. So, building features because your competitors-
Nick Muldoon:
Your competitors [crosstalk 00:12:06].
Em Campbell-Pretty:
... build them, or building features to land a contract or retain a customer. So, I thought she sees all of that as lunacy, and I tend to agree. So, that was my ... I think that's quite interesting. Her perspective is you don't know if the competitor's actually having any luck with that thing that they've built. So, if you build it because they built it, you don't know. You have no idea. So, don't just build it because they've built it. It might not be doing them any favors either.
Em Campbell-Pretty:
Of course, once you start just doing random stuff for this big customer or this big client, you start to lose your way as an organization. People end up with completely different versions of their products, branches that they can't integrate anymore. It's interesting. So, when I look at that, I go, "I feel like there's a discipline issue in some of these organizations at the leadership level."
Em Campbell-Pretty:
What is it we're trying to do? What is our vision? What is our mission? What is our market? What are we doing to test and learn in that market, as opposed to just get a gun, let's do everything, grab everything? Oh, my goodness. They were doing that over there. Stop this, start this, stop this. Of course, if you're stopping and starting all the time, you're not delivering anything, and that seems to be something that we see a lot with these organizations. They're not delivering.
Em Campbell-Pretty:
I'm not saying their delivery mechanism is perfect. There's challenges there too. But some part of the problem is the inability to stay a course. Pick a course and stay a course. I'm not saying don't pivot, because that's stupid too. But being more deliberate in your choices to pivot, perhaps. Yeah.
Nick Muldoon:
Do you get a sense, Em, that there are leadership teams in various geographic regions that are more effective at this and more effective at that longterm planning and having that discipline and that methodical approach to delivery over an extended time period?
Em Campbell-Pretty:
I think regions and cultures and nationalities certainly play a role in the leadership, I don't know, persona, personality. I don't know that I could say when I've worked in this country or this part of the world that their leaders are better at forethought. I think some cultures lend themselves to lean and agile more than others. Hierarchical cultures are really, really challenging.
Em Campbell-Pretty:
That can be both a geographic thing, but it can also just be an industry thing, right? So, government can be very hierarchical. The banks can be very hierarchical. Some of the Asian cultures are very hierarchical. But some companies are just very hierarchical as well. So, who owns the company, who leads the company, all of that can play a big role in what's acceptable because so much of success in this scaled agile journey comes down to a leadership that is willing to trust the teams, a leadership that is willing to learn, a leadership that's willing to experiment, and a leadership that's prepared to be disciplined.
Nick Muldoon:
So, leadership with trusting the teams, willing to learn, willing to experiment, and with discipline. They're those four things that you-
Em Campbell-Pretty:
Yep.
Nick Muldoon:
Yeah, okay. I'll make a note of those, Em. I'll come back to those. Trust, learn, experiment, and discipline. I'm interested, I guess, this year being a very interesting, a very unique year for doing remote transformation work and coaching and consulting, 10 years ago, what was the percentage of remote team members distributed teams? Now, you've basically, I think the big banks in Australia aren't even going back to the office until 2021. Atlassian is not going back to the office until 2021. Twitter, Jack Dorsey, my old CEO, said, "Work from home forever," sort of thing. What's the takeaway for this year and what do you expect for 2021 and beyond?
Em Campbell-Pretty:
So, look. This year has been eyeopening, and look, some things are, as I would have anticipated, some things have been different. So, obviously, we're seeing entire organizations going online. We're seeing the teams are online, the PI planning's online, everything's online. That's actually in some ways opened up opportunity. So, where we've had clients who have had the most odd setups in terms of distribution, and you can make a train work where you've got teams across two locations. But we're big fans of the entire team is in Sydney or the entire team is in India. We don't have half the team in Sydney and half the team in India.
Em Campbell-Pretty:
But organizations really struggle with that because perhaps all the testers are in India and then you want a tester on every team and now you've got a problem. How do you create a complete team and not cross the time zones? So, the opportunity becomes if I can find teams that are not physically co-located but time zone friendly, I have a little bit more option. So, I can have a train that operates between, I don't know, Sydney and India. Or I can find a four hour overlap in their day, and I can insist that that team works 100% online.
Em Campbell-Pretty:
So, the big thing that we'd advise against is I don't want that team hybrid. Right? I don't want three people sitting in the office in Sydney and three people sitting in their homes in India. I want everybody online. I want an even playing field, and I think we can do that now in a way that is more acceptable than before. Because the same advice I was giving, gee, back when I wrote Tribal Unity, same advice. Right?
Em Campbell-Pretty:
So, 2016, everybody, equal playing field. If you're going to be distributed, everyone has to be online, as opposed to some people online and some people in a room. So, that's a more acceptable answer now than it was prior to this year. So, that's good. I think that's good.
Nick Muldoon:
In 2021, then, Em, you mean this is just going to play forward. I guess there's going to be a reversion of some of these companies back to the office because they've got huge real estate and workplace infrastructure already.
Em Campbell-Pretty:
Yeah. So, look. We're seeing clients closing offices the same way that you see some of the companies in the US doing that. We're also seeing parts of Australia and New Zealand with no particular COVID impact at this point actually going back into the office, and having created that example of teams that are crossing time zones, and then going back into the office and going back to that hybrid space. So, that's interesting and [crosstalk 00:20:08].
Nick Muldoon:
So, where you're back into that environment where you might have some people working together in an office that can get a cup of coffee together and then some that are stuck still at home. I guess there's not just even regional differences, right? If you've got a team member that's got a particular health situation, they're not going to feel comfortable necessarily coming back into the office, regardless of the situation, until there's a vaccine or something.
Em Campbell-Pretty:
Absolutely.
Nick Muldoon:
Yeah, okay.
Em Campbell-Pretty:
So, yeah. Look, I think it's going to be interesting. I would strongly advocate that organizations have teams that are either in person teams or online teams, and the team just either operates 100% online or the team operates 100%-
Nick Muldoon:
In the office.
Em Campbell-Pretty:
... in person and in the office, and if you have a train that has both in any train level ceremony, everybody goes to a desk and-
Nick Muldoon:
And do it online.
Em Campbell-Pretty:
... a video camera and we do it that way. I think the thing that seems to be most sticky about the physical environment and SAFe is PI planning. Nobody needs to beat. Right? That was cool. Nobody needs to beat, no one's PI planning slipped, everybody just went. They were all online. So, we'll just PI plan online. It'll be fine. We saw people use whatever infrastructure they had available to them.
Nick Muldoon:
Yeah. [crosstalk 00:21:30].
Em Campbell-Pretty:
So, I'm sure a number of people called you folks and said, "We need a tool." But some just went, "We have Google Suite, we have Microsoft whatever it is, we have this, we have that. We're just going to make it work," and no matter what they used, they made it work and they ran the events and their events were effective and they got the outcomes. The big thing that is missing is that energy. You can't get the energy of 100, 200 people in a room from an online event. But mechanically-
Nick Muldoon:
We can achieve it.
Em Campbell-Pretty:
... we can achieve it. So, we hear everybody wants to go back to PI planning in person because of the social, because of the energy, which I think is awesome. I absolutely think that is awesome, and I can see this world in which people do a lot more work from home, work remote, whatever that looks like, and then the PI planning events are the things that we do to bring ourselves together and reconnect on that eight, 10, 12 week basis. That's my feeling. Could be wrong.
Nick Muldoon:
I guess I'll be really interested to see how it plays out, and I think we should return to this conversation in 12 months, Em.
Em Campbell-Pretty:
Yeah. Oh, no.
Nick Muldoon:
I'm just thinking, what's going through my mind is one of our customers in New York, financial services company, and for one of their arts, it was 150,000 US exercised to bring their people together once a quarter.
Em Campbell-Pretty:
Yeah. Wow.
Nick Muldoon:
I'm now going, I'm like, "Okay, yes, they're doing it digitally now." That's fine. They're going to miss out on things. But if they lose the budget, do they have to fight to get the budget back? Or does the budget sit there? There's these other unknown ramifications of this shift over the course of 2020 that we're yet to see play out, I guess.
Em Campbell-Pretty:
I think you're right, and I think it would be particularly interesting for the trains that have been launched remotely. So, if the train has been launched remotely, do you ev-
Nick Muldoon:
So, not existing trains that have been working together for six to 12, 18 months. But you want to get a brand new train started. Have you done that remotely this year with some of your clients?
Em Campbell-Pretty:
Oh, we're in the process of doing it now.
Nick Muldoon:
Cool. Tell me.
Em Campbell-Pretty:
We had one, though, literally just before the lockdown. So, they did their first PI planning face to face and then immediately moved to remote working and, yeah, now working on remotely launching a train. For us, we have a playbook. It's a bunch of workshops. It's a bunch of classes. We just use online collaboration tools. We've found things that replicate the sort of tools that we would have in a physical room, and the joy of being able to read people's Post-it notes, right? This has been the absolute highlight for me, the joy of being able to read people's Post-it notes.
Nick Muldoon:
No more hieroglyphics.
Em Campbell-Pretty:
Yeah. Absolutely.
Nick Muldoon:
What is that that you wrote, Sally? Yeah.
Em Campbell-Pretty:
Everyone can say everything at once, right? So, you think about the classroom and the workshop where there's a group of people huddled around Post-its and a flip chart paper and they're still huddled in a way in their virtual huddle, but everybody can read, right? It's not that I'm not close enough, I can't read, I can't read your handwriting. There's this great equalizer is the online world. So, I think that's great. I think the challenge for the trains launched remotely is going to be do you ever get the face to face experience?
Em Campbell-Pretty:
Because if I go back over the years, one of the things we know is your first PI planning event sets the standard. So, people get this imprint in their heads of what is possible. For example, if you skip something in your first PI planning event, you just decide to, I don't know, skip the confidence vote or something weird like that, you don't do the roam of the risks or you just skip something, you never do it because you're successful without it.
Nick Muldoon:
It never gets picked up. Yeah, okay.
Em Campbell-Pretty:
You're successful without it. So, every compromise you make, and you make a series of compromises, and then you're successful despite those compromises, and that becomes a false positive feasibility. It tells you, yes, I was right. I was right.
Nick Muldoon:
I don't need to do that.
Em Campbell-Pretty:
I didn't need to do those things because I was awesomely successful and I didn't do these things. So, it's the learning [crosstalk 00:26:15]-
Nick Muldoon:
That's confirmation bias, is it?
Em Campbell-Pretty:
Yeah, that's it. That's the one. Confirmation bias. That's exactly it. Yep. Yeah, and I think there's going to be a bunch of confirmation bias in these remotely launched trains, and unless they're inside organizations where there's enough knowledge of SAFe and the physical PI planning to know that there's going to be value in bringing them together, but I can see that being a real challenge. I think trains that are launched online may never go into a physical PI planning event because of that confirmation bias.
Nick Muldoon:
All right.
Em Campbell-Pretty:
That makes me really sad.
Nick Muldoon:
I want to come back to something you said before about the leaders, and you mentioned the trust, the openness to learning and experimentation, and the discipline. I was going back over your SAFe Global 2018 talk about the seven traits of highly effective servant leaders.
Em Campbell-Pretty:
Yep.
Nick Muldoon:
Yeah?
Em Campbell-Pretty:
Yep.
Nick Muldoon:
I guess I had some questions about this, and obviously, these are four of the traits. What are the other three traits that I'm missing? Then I've got a followup question about some of the actual things that you talked about that you picked up in your trip.
Em Campbell-Pretty:
[inaudible 00:27:29] one of those four on the list I had in 2018.
Nick Muldoon:
I'll quiz you on it.
Em Campbell-Pretty:
How awkward. So, in 2018, the answer was people first, a respect for people, that sort of lens, lean thinking, manager, teacher, learner. So, we had that one. Yeah. Learner. [inaudible 00:28:00] crazy. What else did I have? [inaudible 00:28:10].
Nick Muldoon:
Yeah. Okay. I wanted to talk about that one, actually. I made a note about that. What is that, and are there examples of that in the West?
Em Campbell-Pretty:
A lot of people talk about true north.
Nick Muldoon:
[inaudible 00:28:28]. True north.
Em Campbell-Pretty:
Yeah. True north. The translation I got, which I got from Mr. [inaudible 00:28:39], who partnered with Katie Anderson for the lean study tour I did in, I don't know, '18, '17, '18, 2018, I think, so the translation he gave was direction and management sort of things. So, it's mission, right? It's strategic mission. It's that sort of thing.
Nick Muldoon:
So, just a sidebar here for anyone that hasn't seen Em's talk on this, there's a woman by the name of Katie Anderson. She runs an annual, I think, I guess not this year, but she runs an annual-
Em Campbell-Pretty:
No, not this year. She did not go this year.
Nick Muldoon:
... not this year, runs an annual lean, Kanban, kaizen study tour to Japan and visits ... Who did you visit, Em? You visited with Katie. How many were in the crew that you went over there with?
Em Campbell-Pretty:
So, I think it was a group of about 20 from memory. Katie lived in Japan for two years and then went back to the US. She lives in San Francisco, I think. While she was there, she really liked the idea of putting together these lean study tours. She was already a lean practitioner more in the healthcare side of things. So, she got the opportunity to ... We actually were on a test run tour.
Nick Muldoon:
Oh, cool.
Em Campbell-Pretty:
So, this was her experiment. She had a relationship with Ohio State University and they brought some people to the table and she brought some people to the table and they made it happen. She also had an existing relationship with Mr. [inaudible 00:30:24], who was John [inaudible 00:30:26] first manager at Toyota. So, he's a 40 year Toyota veteran.
Nick Muldoon:
Veteran.
Em Campbell-Pretty:
He came with us for the week. So, we of course went to Toyota, but we went to a bunch of Toyota suppliers as well. Isuzu, [inaudible 00:30:43]. Then we also went to Japan Post, which was fascinating. We went to a city which name escapes me right now, but they called it 5S City because all the companies in that city practice the 5S, the manufacturing 5S.
Nick Muldoon:
Tell me about it. It's not coming to mind. I don't feel comfortable or familiar.
Em Campbell-Pretty:
You don't feel good about 5S?
Nick Muldoon:
No.
Em Campbell-Pretty:
No. That's not good. So, how would I ... The 5S is five Japanese words, which I'm going to go ... Yeah. My Japanese, nothing. But it's about standardized work. So, for example, when you go into the 5S factories, you'll see the floors marked up where you need to stand to do a particular job.
Nick Muldoon:
[crosstalk 00:31:41] This is what Paul Aikas picked up for his-
Em Campbell-Pretty:
Oh, no.
Nick Muldoon:
I feel like I've seen Paul Aikas' videos of their manufacturing in the US that everything's marked up.
Em Campbell-Pretty:
Yeah.
Nick Muldoon:
Okay.
Em Campbell-Pretty:
Probably. That would be my guess. We should ask Teddy.
Nick Muldoon:
We can ask Paul, and we can ask all these people. There's time.
Em Campbell-Pretty:
Well, yeah.
Nick Muldoon:
Okay.
Em Campbell-Pretty:
Okay.
Nick Muldoon:
So, that lean tour, the Japan study tour, that was a super effective and motivating thing for you?
Em Campbell-Pretty:
Yeah. For me, it was very reinforcing. So, I had I guess my own lens on what lean leadership meant, and I found that particular tour to be very reinforcing around the value set that I believe is part of that. Katie [inaudible 00:32:43] created [inaudible 00:32:44] that is designed to show you that. So, she's often very clear that says this is not Japan, right? This is not a reorganization into Japan. This is not every leader in Japan.
Em Campbell-Pretty:
This is, I've hand picked a series of lean leaders to show you it being practiced. But it was certainly very reinforcing for me. So, very similar messages I picked up in terms of how I like to head, how I coach others to lead was built into the messages that she delivered. So, it was very cool. It was very cool. Some of those leaders, just so inspiring, particular kaizen. I think the thing that just really hits you in the face as you're talking to these folks is kaizen, this drive to get better.
Nick Muldoon:
All the time.
Em Campbell-Pretty:
All the time. Absolutely. It's these folks looking for, they're looking for the one second, right?
Nick Muldoon:
Yeah.
Em Campbell-Pretty:
The one second improvements. There's a video that floats around. Have you seen the Formula 1 video-
Nick Muldoon:
Yeah.
Em Campbell-Pretty:
... where they do, yeah, the changeover in 63 and it takes them over a minute and they do the changeover in 90-something in Melbourne and it takes them six seconds or whatever it is. It's like that, right? It's that how do I find one more second, half a second? They're just so driven. If I can remove a step that someone has to take, can I move something closer to somebody?
Nick Muldoon:
Yeah. There was some comment in the presentation that you gave. There was some comment about if I have to take another five steps, that's an extra 10 seconds. Then that's an extra 10 seconds every time I do this activity every day, and that all adds up. So, how do we shave these seconds off and be more effective and deliberate about how we do this?
Em Campbell-Pretty:
That was just huge, right? I called it kaizen crazy in the presentation. I'm just so, so driven to improve, and just tiny, small improvements every day.
Nick Muldoon:
So, one of the other practices that I didn't grok out of that talk was about the Bus Stop. What was the Bus Stop about?
Em Campbell-Pretty:
Was that in that talk? Really?
Nick Muldoon:
I'm forcing you to stretch your mind [crosstalk 00:34:57].
Em Campbell-Pretty:
You are. You are. You are. You are quite right. It really was [inaudible 00:35:01]. Okay. Oh, you're awful.
Nick Muldoon:
Yes.
Em Campbell-Pretty:
Yes. Yes, you are. Okay. So, effective leaders are human was the tagline on that one. It was really about leaders being down to Earth and being one with the teams. So, things I saw in Japan, this factory run by a woman, [inaudible 00:35:42], I think it was, so very unusual. Not a lot of women leaders in Japan. Her husband took her name because [inaudible 00:35:52]. It's a really interesting character.
Em Campbell-Pretty:
But her company has a bunch of morning rituals. You always say good morning and thank you and how they talk every day and everybody talks and everyone interacts. Then one of the other places we went to, they all had their uniforms they wore in the factory. But everybody wore the uniform, right? The CEO, the office workers, and everybody wore the uniform. Everyone was one.
Em Campbell-Pretty:
Then I was thinking about my experience leading teams, and a lifetime ago, I was working with a team that decided to enter a corporate competition. This competition was about showing your colors and showing the corporate values, which were things like better together and courage, and then [inaudible 00:36:49] a rainbow thing. So, this team decides what they're going to do, is it an address up in the rainbow colors, and they're going to be better together and show their courage and they're going to do the Macarena and they're going to video it and that's going to be how they're going to win this competition.
Em Campbell-Pretty:
I did not participate in this Macarena because someone has to take photos and stuff, right? How else are they going to enter the competition? So, had to do my bit. Anyway, we also had this ritual, which was about teams bringing challenges to leadership to resolve, and they did at the end of every spring. So, they do this Macarena and they film it and they enter the competition and at the end of the spring, they bring their challenges to leadership.
Em Campbell-Pretty:
Their challenge is Em did not do the Macarena. You are our leader, you did not do the Macarena. We are feeling very challenged by that, and we're bringing this to you to resolve. So, I went and spoke to the team that raised and said, "Look. I got to tell you. I don't know the Macarena. So, sorry." I still remember this so clearly. One of the guys said to me, "I read this blog about the importance of leaders being vulnerable." You know who wrote that blog post, don't you?
Nick Muldoon:
Oh, Em. Oh. You have it.
Em Campbell-Pretty:
So, we negotiated. I said, "Look. I think I can manage the Bus Stop." For those not from Australia, we grow up doing this in high school dances. In my part of the world, anyway. So, I grabbed my leadership team and we did do the Bus Stop and it was part of proving that we too were the same as everybody else and doing our bit and responding to the team's feedback. So, yes. That is where the Bus Stop fits in. Thanks so much for that, Nick.
Nick Muldoon:
Okay. No, I appreciate that. Now, I'm glad that I got that context. I try and do similar things. Typically, it's a karaoke or something, or that we haven't done that in a while. Yeah, okay. So, I guess the thrust of that talk was really about to leaders to serve, and it was all about being in service of. It sounds like what you took from the Japan study tour was these leaders there were very much in service of their people.
Em Campbell-Pretty:
Absolutely.
Nick Muldoon:
Do you see that as a trait that is prevalent in the best performing companies that you deal with, and how likely are they over a five, 10 year horizon, whatever that happens to be, to outperform their competitors or to be more successful in their market? Or I guess however they define success?
Em Campbell-Pretty:
I certainly see a correlation between leaders that like to serve and/or choose to serve and success with scaled agile, and business, because I guess we have seen over, it's close to 10 years, is those who practice together, your framework with discipline get results, and they get significant results. They improve their ability to deliver products and services, their cost base goes down, their quality goes up, their people are happier, their attrition goes down. We see it every single time.
Em Campbell-Pretty:
What we also see is when the leaders don't walk the talk, when the leaders are paying lip service to the transformation, it doesn't stick. They don't get the results. People don't find it a better place to work. People aren't bought into the change. So, there is definitely a correlation there. You can get pockets of wonderfulness inside an organization.
Em Campbell-Pretty:
We often observe that the organization that's transformation is as successful is the most bought in leader. Most senior bought in leader. So, if you're the leader of a train and you show the right behaviors, your train will be really great.
Nick Muldoon:
Successful.
Em Campbell-Pretty:
But that means nothing for the broader organization, solution train, the business unit, what have you. You see this thing that goes from the leader. If the leader's showing the right behaviors, you get within that space, you get the behaviors, you get the change, you get the results. But leaders who say one thing and do another, people don't buy it, right?
Nick Muldoon:
I guess this is true of any organizational change, isn't it?
Em Campbell-Pretty:
Yeah.
Nick Muldoon:
You hit the boundaries of your pocket, as you said, within the organization and then you meet the real world, the rest of the organization. People, maybe they don't have enough energy or they don't feel that they can influence and change that, and so they just live within their bubble because they don't feel that they can exert the pressure outside of that.
Em Campbell-Pretty:
Yeah. Look. I've certainly, I've seen successful bubble influence organizations. Successful bubbles can become interesting. Chip and Dan Heath's book, which one was it, Switch.
Nick Muldoon:
Oh, yeah. Switch. Yeah.
Em Campbell-Pretty:
[inaudible 00:42:02]. Shine a light on bright spot or something like that. So, bright spots inspire, and if you can create a bubble in an organization that outperforms the rest of the organization, or even if it performs better than it has previously, then everybody looks. Right? How did the organization that goes from poor delivery to great deliveries is what is going on here? That inspires others to get interested. One of the really interesting things we've seen in Australia, we can trace pretty much every SAFe implementation in Australia back to the one at Telstra.
Nick Muldoon:
Yeah, right. They all spun off from that, from the people that were part of it.
Em Campbell-Pretty:
Well, no. People who came and saw it. People who were inspired by it.
Nick Muldoon:
They're not necessarily directly involved in it.
Em Campbell-Pretty:
No. People came and got inspired by it, and then they went, did their thing, and then they inspired someone else. I haven't tried to do it recently, but there was a point in time we just could web together all of them because we could count them when we could see them. But we can web together most of them still. It says you saw someone who saw someone who saw someone who actually was someone who went to visit us at Telstra back in 2012, 2013 and got inspired.
Em Campbell-Pretty:
So, that bright spot can be really, really powerful, and that's what it takes, right? You get to add a little bit of noise, a little bit of difference, and people start to ask what's going on. I wouldn't say it's foolproof. I think it still requires, so someone's got to come, they've got to see, and then they've got to have the courage to do it for their part of the organization.
Em Campbell-Pretty:
That's the hard bit, right? I can come, I can see, I can get inspired. But am I prepared to put myself out there? There's a lot to be said for leaders who are prepared to take risks. That was one of the-
Nick Muldoon:
This was your lesson about the Bus Stop, right? You have to put yourself out there and be vulnerable.
Em Campbell-Pretty:
Yeah. Absolutely. Absolutely. This was actually, I was thinking, was the thing I was talking about at last year's SAFe Summit was be safe or be SAFe.
Nick Muldoon:
Be safe or be SAFe. Tell me about that.
Em Campbell-Pretty:
So, be safe, don't take a risk, or be SAFe, as in the scaled agile framework, and take that leap of faith. It comes back to, we started talking today about when I did this at Telstra, I didn't really understand that this wasn't a normal everyday, this is what everybody did sort of thing. It was a very new thing. So, I took a risk from a perspective that I was a business leader in a technology space and I really felt I had nothing to lose.
Em Campbell-Pretty:
So, I look back and that and go, "What on Earth possessed me?" And I go, "Well, I'm this business person leading this technology team. I wasn't supposed to succeed anyway."
Nick Muldoon:
Put it all on the line, right?
Em Campbell-Pretty:
I found out later they actually had a plan for when I did not succeed. I was supposed to fail.
Nick Muldoon:
Wait. How much waste is that? Why did they plan for something before it was ... Okay.
Em Campbell-Pretty:
Organizational policies. What can I tell you? Anyway, I did not fail. I did succeed, and because I took some crazy, calculated risks, and I've seen it time and time again, right? So many of these leaders in these companies that make this change are taking a leap of faith. I'm always saying I can't tell you exactly what's going to happen. I don't know whether you're going to get 10% cost out or 50% cost out. I don't know if your people are going to be 10% happier or 50% happier. I don't know that.
Em Campbell-Pretty:
What I do know is if you listen to what we're telling you and you follow the guidance and you behave in line with those lean and agile values, you will get results. You'll get results every single time. But you've got to be brave enough to buy in and take it on holistically and not do this thing where you manage to customize your way out of actually doing the thing-
Nick Muldoon:
Doing anything.
Em Campbell-Pretty:
... that you wanted to do.
Nick Muldoon:
Yeah. Okay. Em, this was awesome. Before we finish up, I want to take two minutes. You've mentioned books a lot today and you reminded me of this quote, Verne Harnish, "Those who read and don't are only marginally better off than those who can't." So, today so far, you've mentioned Chip and Dan Heath with Switch, you've mentioned the Leffingwell series from the late noughties. There might have been a few others. But tell me, what are you reading today? You've been in lockdown. What are the two or three top books that you've read since you've been in lockdown in Melbourne?
Em Campbell-Pretty:
Oh, my goodness. It's very awkward. Every time someone asks me, "What did you just read?" I go, "I don't know."
Nick Muldoon:
I don't think I remember.
Em Campbell-Pretty:
Can't remember. It's terrible. What am I reading? I need to open my Kindle. I don't know what I'm reading. Geoffrey Moore, Zone to Win.
Nick Muldoon:
Zone to Win.
Em Campbell-Pretty:
Zone to Win. I think that's what it's called. It's a newer book. I know this year, because obviously, I've read The Build Trap this year-
Nick Muldoon:
Yep. Melissa Perry. You mentioned that one. Yeah.
Em Campbell-Pretty:
Yep. I've read the Project to Product, Mik Kersten.
Nick Muldoon:
What was that one, Project to Product?
Em Campbell-Pretty:
Yeah. Project to Product, Mik Kersten. One of the IT Revolution press books. So, released just over a year ago. Very tied up in the SAFe 5.0 [crosstalk 00:48:21]. The other book tied up in the SAFe 5.0 release is John Kotter's Accelerate. So, I picked that back up. I read it a number of years ago when it first came out. But I like to revisit stuff when SAFe puts it front and center. Seems to make some sense to do that at that point in time.
Nick Muldoon:
Yeah, okay. It's interesting that, thinking about Verne Harnish, the scaling up framework, no relation to-
Em Campbell-Pretty:
No.
Nick Muldoon:
... scaled agile, for anyone that's not familiar. But so much of the scaling up framework about scaling businesses, they draw on so much content from existing offers, existing tomes, points of reference and experience, and it's super valuable, and I guess SAFe is no different, right? It draws on this wisdom of the collective wisdom.
Em Campbell-Pretty:
Absolutely. Absolutely. [inaudible 00:49:14] It was very fun to say in the early days, we stand on the shoulders of giants, a quote from somebody else whose name escapes me.
Nick Muldoon:
Yeah, okay. Well, Em, look. I wanted to thank you so much for your time this morning. This has been fantastic.
Em Campbell-Pretty:
No worries. It's great to catch up with you.
Nick Muldoon:
Yeah. I guess my takeaways from this, I like the be safe or be SAFe, like either be safe and don't take any risks, or be SAFe and actually put yourself out there and step into scaled agile. I definitely have to go and do a bit of research on the five S's as well and learn a bit more about that. But thank you so much for your time. I really appreciate it.
Em Campbell-Pretty:
No worries, Nick. Great to see you.
PodcastEasy Agile Podcast Ep.16 Enabling high performing agile teams with Adaptavist
"Really enjoyed my conversation with William and Riz, I'm looking forward to implementing their recommendations with our team" - Angad Sethi
In this epsiode I spoke with William Rojas and Rizwan Hasan from Adaptavist about the ways we can enable high performing agile teams:
- The significance of team alignment
- When and where you should be using tools to assist with your team objectives
- Prioritizing what conversations you need to be apart of
- Advice for remote teams
Subscribe/Listen on your favorite podcasting app.
Thanks William & Rizwan!
Transcript
Angad Sethi:
Good afternoon/evening/morning everyone. How you guys going?
Rizwan Hasan:
Oh, good. Thanks Angad.
William Rojas:
Yeah. How are you?
Angad Sethi:
Yeah, really good. Really, really stoked to be having a chat with you guys. Should we start by introducing ourselves? Riz, would you like to take it?
Rizwan Hasan:
Sure. My name's Riz Hasan, I'm based in Brussels, Belgium. Very newly based here, actually used to be based in New York, not too far from William. We usually used to work together on the same team. My role here at Adaptavist is I'm a team lead for our consulting group in EMEA. So in the European region and in the UK. So day to day for me is a lot of internal management, but also working with customers and my consultants on how our customers are scaling agile and helping them with tool problems, process problems, people problems, all the above.
Angad Sethi:
Yeah. Yeah. Sounds awesome.
William Rojas:
As for myself, William Rojas. I'm actually based out of a little suburban town called Trumble in Connecticut, which is about an hour plus northeast of New York, basically. And as Rez mentioned, yeah, we've worked for a number of years we've worked together, we were running a agile transformation and scaling adoption team for Adaptavist. My new role now is actually I took on a presales principle, basically a presale principle consultant these days. It's actually a new role within Adaptavist, and what we do is we have, actually all of us, I think most of us are all like ex-consultants that support the pre-sales process, and work in between the sales team, and the delivery team, and all the other teams that support our clients at Adaptavist.
Angad Sethi:
Awesome, awesome.
William Rojas:
I help find to solutions for clients and make the proposals and support them through, get them on through delivery.
Angad Sethi:
I'm Angad, I'm a software developer and I'm working on Easy Agile programs and Easy Agile roadmaps, two of the products we offer for the Atlassian marketplace. We're super excited to speak to you guys about how your teams are operating in, like what's a day to day. Riz, would you like to answer that?Rizwan Hasan:
Sure. Yeah. So apart from like the internal management stuff, I think what's particular to this conversation is how we walk clients through how to navigate planning at scale, right?
Angad Sethi:
Yeah.
Rizwan Hasan:
I'm working with a client right now who's based in the states, but they're acquiring other software companies left and right. Which I think is also a trend that's happening within this SaaS ecosystem. And when that happens, they're trying to bring all that work in together. So we're talking through ways of how to visualize all that in an easy way that isn't really too much upfront heavy with identifying requirements or understanding what systems we want to pull in, but more so what do you want to pull in? So really right now, in this phase of the data that I'm working with this client, it's really just those initial conversations about what are you planning? What are you doing? What's important to you? So it's a lot of these conversations about that.
Angad Sethi:
And so you mentioned it's a lot of internal management. Are some of your clients fellow workmates, or are they external clients?
Rizwan Hasan:
They're mostly internal because I manage a team, so I have different people who are working on different types of projects where they might be doing cloud migrations. They might be doing some scripting work. In terms of services, we cover everything within the Atlassian ecosystem, whether it be business related, process related, tool related. So it's a big mix of stuff at all times.
Angad Sethi:
Cool. And is it usually like you're speaking to all the team leads, and giving them advice on agile ceremonies, and pushing work through pipelines and stuff?
Rizwan Hasan:
Yeah, actually, so a story of when I first moved to Brussels, because we've... So professional services started at Adaptavist in the UK, and this was maybe like seven-eight years ago, and it's expanded and myself and William were part of like the first group of consultants who were in North America. That expanded really quickly, and now that we're in EMEA, it's almost like a different entity. It's a different way of working, and a lot of leadership has moved over to North America, so there's new systems and processes and ceremonies and then all that's happening. But because of time zones there's a conflict.
So what I started to do when we got here was to reintroduce some of those habits and consistent conversations to have, to really be much more on a better planning cadence. So interacting with people who would be, say, bringing work to delivery in presale. So folks who are, who work similar to William's capacity over here in this region, and then also project managers who would be responsible for managing that work. Right? So on the equivalent of like a scrum master on an engagement or like an RTE on a big engagement. Right?Angad Sethi:
Yep. Yep. That's awesome. Just one thing I really liked was your terminology. You used conversations over ceremonies or speaks about the agile mindset in that sense, where you're not just pushing ceremonies on teams, where you actually embody being agile. Well, I'm assuming you are from your conversation, but I guess we'll unpack that. What about you, William? What's your [crosstalk 00:06:32]
William Rojas:
I was going to say, one of the things that's interesting challenge that we face, because Adaptavist has an entire branch that does product development and there are product developers, and product managers, and product marketing, and all sorts of things like that. And they set plans and they focus, deliver and so forth, as you would expect a normal product organization to do. On the consulting side, one of the things that's very interesting is that a lot of our, like we have to answer to two bosses, right? Like our clients come in and say, "Hey, we need this," and we have to support them. In the meantime, we have a lot of internal projects, internal procedures and processes and things that we want do as a company, as a practice, but at the same time, we still need to answer to our clients.
Angad Sethi:
I see.
William Rojas:
So that's actually one of the interesting challenges that from an agile perspective, we're constantly facing having to balance out between sometimes conflicting priorities. And that is definitely something that, and although consulting teams at different levels face this challenge. Right?
Angad Sethi:
Yeah.
William Rojas:
So as Riz mentioned, we're constantly bringing in more work and like, "Okay, we need you to now adjust and re-plan to do something different, then manage." Yes. It's an ongoing problem that's just part of this part of this world kind of thing.
Angad Sethi:
Yeah. Okay. I see. And so if I heard that correctly, so it's, I guess you're constantly recommending agile processes, but you may not necessarily get to practice it?
William Rojas:
But more so we're both practicing for ourselves as well as trying to tell our clients to practice it or trying to adjust.Angad Sethi:
I see, yeah.
William Rojas:
You know, a client comes in with needs and says, "Okay, now we have to re-plan or teach them how to do it, or re-accommodate their new emerging priorities as well." So we ultimately end up having to practice agile with and for our clients, as well as for ourselves. It's that constant rebalancing of having to weave in client needs into internal needs, and then the constant re-priority that may come as a result of that.
Angad Sethi:
Yeah.
William Rojas:
And then we're constantly looking for like, how do we make this thing more efficient, more effective? How do we really be lean about how we do the work and so forth? That is definitely one thing that we practice. We try to practice that on a daily basis.
Angad Sethi:
Yeah. And I guess that's a very, a tricky space to be... not a tricky space. It can be tricky, I guess, but adding to the trickiness is remote work. Do you guys have a lot of clients who have transitioned to remote work? And I don't know, has it, has it bought to light problems, which can be a good thing, or like what's your experience been?
William Rojas:
So that's interesting because so I've been doing consulting for over a couple decades, and traditionally, so I've done a lot of that, that travel warrior, every week you go travel to the client to do your work, you travel back and you do that again next week, and you do that month after month. In coming to Adaptavist, Adaptavist has historically always been a remote consulting company. So five years ago it was like, wow, we would go to clients saying like, "Okay, we need you to do this." And we're like, "Yeah, we can deliver that. And no, we don't need to, you know. We may come in and do a onsite visit to introduce ourselves, but we can deliver all this work remotely." So we've always had that history.
Angad Sethi:
Okay.
William Rojas:
But nonetheless, when COVID hit and everybody went remote, we definitely experienced a whole new set of companies were now suddenly having to work remotely, and having to establish new processes and practices that basically forced them to be remote. And I think we've had the fortune of in a sense, having always been-
Angad Sethi:
Yep, remote start.
William Rojas:
... S8's.
Angad Sethi:
Yeah.
William Rojas:
I know whenever we bring on people into the company, into consulting particular, that's one of the things we always point out. Remote work is not the same as being in the office. It has its ups and downs. But we've always had that benefit. I think we've been able to assist some of our clients, like, This is how this is how it's done, this is how we do it." So we've been able to teach by example type of thing for some of the clients.
Angad Sethi:
There you go.
William Rojas:
Yeah.
Angad Sethi:
Awesome. That was actually going to be my next question is what's the working structure at Adaptavist and what sort of processes? I'm sure that it's a big company and therefore there'd be tools and processes particular to teams in themselves. Just from your experiences, what are some of the processes or tools you guys are using?
Rizwan Hasan:
So, in terms of planning and work management, because we started off as a remote first company, and since COVID, business is good. I'll be frank there, it's been good for us because we specialize in this market. We've had a huge hiring spurt in all these different areas, and one thing that I noticed internally, as well as problems that... I wouldn't say problems, but a trend that we're seeing with a lot of other clients is that because of this remote push, and the need for an enterprise to be able to give the teams the tools they need to do their work, there's a lot more flexibility in what they can use, which has pros and cons.
On the pro side, there's flexibility, the teams can work the way they want. On the con side, administration might be difficult, alignment might be difficult. So we're seeing a lot of that with customers and ours. So we're almost going on this journey with customers as we're scaling ourselves, and learning how to navigate this new reality of working in a hybrid environment.
William Rojas:I think in terms of some of the tooling and so forth that we get to do. So we obviously internally we have, we're pretty, pretty much in Atlassian. Atlassian stack, that is very much how we work every day. All our work is using Atlassian tools. All our work is tracked, all our client work is tracked in JIRA, all our sales work, basically everything we do, we use JIRA and Confluence, we're really big on Confluence. We have a lot of customizations we've done to our instance over the years, things that we just have developed, and so that's internal.
I think the other aspect is often, depending on the client that comes to us and the type of work that we're doing for that client, then the types of tools that we use can pretty much run the full gamut. We have a lot of Atlassians, we do a lot of work in JIRA with our clients, like work in Confluence. Sometimes we're working on helping them scale, so we bring on some of the add-on to support some of the scaling practices within to support JIRA. We'll do a lot of JSM work. We do often DevOps work, and then we'll bring on a lot of the DevOps tool sets that you would expect to find, so things to support delivery pipelines.
So it really depends quite a bit on the client. We even do some agile transformation work. And then there, we do some a lot of custom build things, practices and so forth. And we bring in surveys and tools that we've been able to develop over the years to support that particularly. So a lot of the tools often are dictated by what the client and the specific engagement call for.
Angad Sethi:
In my personal experience recently with COVID, I find myself in a lot of meetings, we are experimenting with, with Async decision making. Have you experimented with Async decision making processes yet?
Rizwan Hasan:
I'll start by saying I hate meetings. I think most meetings are a waste of time, and I tell my team this. And I'm like, "If we don't need to meet, like we're not going to meet."
Angad Sethi:
Yeah. Awesome.
Rizwan Hasan:
And I think that really comes. Yeah, awesome, for sure. Awesome.
Angad Sethi:
I love it.
Rizwan Hasan:
But it comes down to really is when you do meet, are you having the right conversation? And I think a key component being like an agile team, quote-unquote, is you have an understanding of what we all are doing collectively and what the priorities are. Which is tough to actually get. So when we talk about like asynchronous decision making, with a team that has some degree of understanding of what priorities are, what goals are, it gets easier. And you can have more low impact interactions with people.
So we use Slack a lot and we have a lot of internal bots on our Slack to be able to present information and collect feedback at asynchronous times, because there's voting features, there's places where you can comment. And I think when we talk about teams that are growing across the globe and also time zones and flexible working, that's a real thing now. There's a practical way of how to do that, that we're starting to dig into what does that look like?Angad Sethi:
Do you find yourself in a million Slack groups?
Rizwan Hasan:
Yep.
Angad Sethi:
Yep. You do. Do you see any extra hurdles you've got to skip because of that? Because you maybe, do you find yourself hopping from conversation to conversation, whereas it would just be easier if everyone was in the same conversation? Does that happen a bit?
Rizwan Hasan:
Yeah. Yeah. All the time.
Angad Sethi:
I hear you, yeah, there you go. Okay. Cool.
William Rojas:
But I would say we have a lot of impromptu. I think we do have a lot of impromptu meetings. And sometimes we may be in a Slack typing away. It says, you know what? [crosstalk 00:17:29]
Angad Sethi:
Just jump in a huddle.
William Rojas:
Into Zoom and then let's chat or Slack conversation, and then just face to face conversation, and then just address it then and there. But I think we have been looking at, it's almost like I think a balance between the time spent on the meeting, and the amount of people that need to be in the meeting, and the benefit and value that comes out of that meeting. And a daily meeting where work was people would pick up work or support from a sales perspective. And it was very, very much necessary as per part of the work coming into the consulting pipeline. But it felt very inefficient.
So that's one of the means, for example, we did away with, and it's now a completely asynchronous process, by which work comes in and it gets allocated, people pick it up, people support it, we deliver things, we track where things are and so forth. And we now use all of that is basically all done through Slack. So we did away with all the meetings around, "Hey, who can help with this?" But meantime, we have another meeting where we're trying to get people on projects. And that is very much a, we need to negotiate on that often. So that's a meeting that's still very much done.
Angad Sethi:Yep.
William Rojas:
Everybody comes in, we all talk, we decide what we need to get done. People balance back and forth. So that trade off I think is really important to really understand what, there are meetings that are necessary, very valuable, and they should remain. And there's ones that really a Slack is a much better mechanism to be able to make those kind of decisions
Angad Sethi:
Yeah. Very true. Yeah. And does it well, sorry, firstly, pardon the location change. I'm sitting right next to the router now, so hopefully the iPhone holds. What sort of a scale are we speaking about here in your Slack? The reason I ask is with larger organizations, it can be harder to scale. Therefore I'm just trying to get a gauge of what scale your Slack is at.
Rizwan Hasan:
So we just hit, we are just over the 500 mark, that'd be in terms of employees. With basically our general, which seems to be, I think, I don't want to say universal, but the standard across any organization that has Slack general as the best indicator of how many people you have logged on. So we're just about the 500 mark, which I would say is probably around mid-size, but it's definitely getting to the point where we're starting to see, it's almost a little bit too much in order to disseminate information, find their information, etc.
We're actually partners with Slack also. So we work with them pretty closely on some opportunities. [crosstalk 00:20:39] Yeah, exactly. And we're starting to talk with customers also about the same problem, about how much is too much, and when do you start to form communities around people that are delivering the same type of value. So those conversations are more aligned and there's not just a whole lot of chatter and people get confused, like when they read Slack and like, "Oh, is this the priority now? Or am I supposed to be doing this or change in process?" That communication is harder now, I think, really. And this is where a lot of folks, I think, who are moving to this remote environment are struggling with, is that alignment communication.
Angad Sethi:
Yeah. Very true.
William Rojas:
And it is, I would say fairly organic, like our channel proliferation. We do have, I would think even for company of our size, we're pretty loose about how channels get proliferated, who gets to create them, what they're for and so forth. But then it gives the flexibility of based upon your interests or the context of what you need to communicate on, then you can either join a channel that supports it or create a channel if necessary to support it. So it is, in that sense, pretty organic. But it is true that there are hundreds, if not thousands of Slack channels that we have, and so kind of staying like which one should you be on, is definitely one of our biggest challenges.
Angad Sethi:Yeah. Well, that just blows my mind just because like 500 people on a Slack. Our whole company is 35 people and I'm pulling my hair out being in too many Slacks. So well A, that blows my mind.
William Rojas:
It does allow us, for example, to have client specific Slack channels. So anybody, if you need to talk about, if you're working on a particular account, you're working for a client, then there's a channel for that. And if you're working on another client, there's another channel. The thing I find helpful about it is that it gives you that context of if I want to communicate with so and so, if I communicate with Riz on a particular account, I will go to the account channel. If I want to talk to Riz one-on-one, I go to a one-on-one chat.
Angad Sethi:
I see, yep, the flexibility.
William Rojas:
So we do have that benefit of where to put the information. But it does mean that I have probably over a hundred channels in my roster of things that I follow, and I'm always behind.
Angad Sethi:
Yeah.
William Rojas:
Well, yeah. So the next level of it is, then you begin to prioritize which channels should I really be notified about, and which ones are most important. I want to track those. And I try to keep that list to a minimum in terms of unread messages, and the stuff that I try to get to, and I'm bored and I have nothing else to do so, but yeah.
Rizwan Hasan:
I've been leaving a lot of channels too. I've been just really cutting the cord with some channels. You know, I had some motivation to really help out here, but I just can't and it's just too much noise. And just got to cut the cord and be like, if it's empty, there's no conversation happening or if it's slow, then move on.
Angad Sethi:
Yep.
William Rojas:
We also have the ability to, you can get added back in. So sometimes you leave and then somebody will put you back in, like, "I need you to talk about this." But it is pretty organic. I know we do leave it up to the individual to decide how best to manage that.
Rizwan Hasan:Yeah.
Angad Sethi:
That's awesome.
Rizwan Hasan:
We had a instance today, actually, where there was an old, it was basically a sales opportunity, a customer who had reached out to us for a certain ask, and we hadn't heard from them for months, like eight-nine months. And someone posted, someone who I'm pretty close with on our sales team posted, "Hey, this is kicking back up again, but I don't have the capacity." And I just left immediately as I saw that message. I was like, "I can't help out. Sorry."
Angad Sethi:
Yeah. The old so-and-so has left the group is a bit of a stab in the heart, but yeah.
Rizwan Hasan:
Yeah.
Angad Sethi:
We will get over it. Just coming back to a point you mentioned, Riz, you said you used the words, alignment and communication. Both of you when consulting with clients, are those the two main themes you guys like to base your recommendations around?
Rizwan Hasan:
I'll give you a very consulting answer and say it depends.
Angad Sethi:
Yeah.
Rizwan Hasan:
But when we engage with a customer, one of the toughest parts of our job is understanding if there is even alignment in the group of people that we're talking to as well, because at the scale of projects that sometimes we work with, we have like 20 to 25 people on a call. And of all of those people, they may have different motivations or objectives of what they're wanting with their engagement with us. So I would say, that's primarily what's driving what we're trying to find out, what we're trying to do with them is get some alignment between the group and ourselves, and communicating that is not always easy.
Angad Sethi:
Yeah.
William Rojas:Let's say, adding on what Riz, that also depends quite a bit on the specific engagement with that client. So in particular, if the engagement, because if an engagement is like, "Get me onto the cloud." Okay. You know, come in. Often there's much better alignment for something like that. If the engagements are more about, "Hey, help us scale agile, help us get better at how we deliver." Then the need for alignment, the need to make sure that we're all communicating correctly, we all understand, we all come to the meeting with the same objectives and so forth, is so much more critical.
Angad Sethi:
Yeah.
William Rojas:
So in those kind of engagements, we're constantly realigning. Because it's not even like we had the alignment. It's like yeah. Okay. We have it, next week it's gone. We got to go back and get it again. So that keeping, making sure that everybody's marching towards the same set of objectives, defining what those objectives are, letting them evolve as appropriate and so forth, all that becomes so much more critical.
Angad Sethi:
Yeah.
William Rojas:
And that's where the tools, that's where things like JIRA and then again, like how do we scale? How do we show what everybody's doing? And so forth, that's where it becomes that much more important. And in those kind of engagements, the tooling becomes essential. Not that the tooling's going to answer it, but the tooling becomes a way by which it helps us communicate, yeah. This is what we all agree we're going to do. Okay. The tool says so because that's the decision we've made.
Angad Sethi:
Yeah.
Rizwan Hasan:
It's really interesting that you say cloud migration, William, like when you say, "Okay, I'm moving to cloud, we know what the alignment is," but even then, I'm finding is that, especially within the Atlassian ecosystem, because that's what we're exposed to all the time, but when we're moving data from a completely old infrastructure to something brand new, it's not going to be the same. And you have folks who are thinking that, "Oh, we're just going to be taking all this stuff from here and putting it over there." But what usually doesn't come along with it is that you're going to have to also change the way you work slightly. There's going to be changes that you're not accounting for.
And that's where the alignment conversation really is important because we work with small companies who understand, okay, moving to the cloud will be completely different. We also work with legacy organizations like financial institutions that have a lot of red tape, and process, and security concerns, and getting that alignment and understanding with them first of what this means to move to a completely different way of working, is also part of that conversation. So it's a constant push and pull with that.
Angad Sethi:
Yeah, yeah. It's really heartwarming to hear the two of you deal with the JCMA, which is the geo cloud migration system.
Rizwan Hasan:
Quite a bit, yeah.
Angad Sethi:
That's awesome, because yeah, that's something we are working on currently as well. So I'll end with a super hard question and I'll challenge you guys to not use the word depends in there. And the question is the number one piece of advice for remote teams practicing agile. Start with you, Riz.
Rizwan Hasan:
Get to know each other.
Angad Sethi:
Yeah, okay.
Rizwan Hasan:
Keep it personal. I think one of the hardest things about this new reality is making that connection with someone, and when you have that, that builds trust, and when you have trust, everything's a lot easier. So I'd say that. People really aren't... The enemy. That's not the right word, but work shouldn't be a conflict. It should be more of like a negotiation, and if you trust each other, it's a lot easier to do that.
Angad Sethi:
Yeah.
Rizwan Hasan:
So yeah.
Angad Sethi:
That's awesome.
William Rojas:
It really is.
Angad Sethi:
I'm going to definitely take that back with me.
William Rojas:
Yeah. And just if I could quickly add to that. That's like looking for ways how to replace the standing around by the, having a cup of coffee. How do you replace that in a remote setting?Rizwan Hasan:
Yeah.
Angad Sethi:
Yeah.
William Rojas:
How do you still have that personal interaction that maybe there's an electronic medium in between, but there's still sort of that personal setting. I think that's one of the things you're looking for. Because yeah, it is very much about trust. And I think to that, I would also add, back to the alignment. Right? Because in some ways that strong interaction helps build and maintain the alignment, because often it's not so much that you get alignment is that you stay aligned.
So it is this constant, and having those interactions, having that trust and so forth, is what in a sense allows us to stay aligned. Because we know each other, we know how to help each other, we support each other, so we stay in alignment. So the trust and so forth are a good way to help build and maintain the alignment itself that you're looking for. That's absolutely. In remote world, you don't have the benefit of seeing each other, the whiteboard, all those things are not the same.
Angad Sethi:
Very true. Getting cup a coffee, yep.
William Rojas:
But we still need to stay in sync with what needs to get done. That's so important.
Angad Sethi:
Very true. And so would you guys want to drop any names of tools you're using to facilitate that trust between team members in a remote setting?
William Rojas:
So I would say, like I mentioned from my role, one of the things that we do is in the presales area, we support some of our larger accounts, almost as more of like a solution account manager, per se. So we come in and help make sure that the client is getting the solution that is meant to be delivered. So we work with the delivery teams, we work with the client, we sit in between.
There's one large client that we've been working on for years now, and we basically, to the point that they're moving towards some flavor of safe. That I wouldn't call it fully safe, but they do have a lot of safe practices, but they do PI planning, and so we come in and join the PI planning. That's actually one of the, like I said, how do you stay alive?
Angad Sethi:
That circle. Yeah. [crosstalk 00:33:15]
William Rojas:You pull up your program definition, you look at what features you want to deliver in the PI, who's going to deliver that feature in the PI, and then in your readout, go back to the tool and say, "Look, this is what we've agreed to." Others can ask questions and so forth, and constantly going back to... For example, just last week, we're doing now sprint planning and saying, "Actually, okay, this feature's going to drag on another sprint. Let me go back and readjust in," this client is using the Easy Agile programs. The original plan of saying this features not going to be, not two sprints, but the three sprints instead, for example.
So that habit of getting into using the tool to communicate what we decided and what we just had to make changes to. So it becomes this, a communication vehicle, it's really important. Yeah, they use programs, they use the roadmap piece of programs to help them do their PI planning, and stay in sync with what it is that ultimately gets communicated out at the end of PI. And then during the sprints of the PI itself, and it's very helpful for them. Again, there's I think they have seven trainings, and they all use that to help stay in sync, stay aligned.
Angad Sethi:
Awesome. Awesome.
William Rojas:
One other quick thing I'll say is, I think there will be, some of where we've gone will now become status quo, become permanent. So I think that this has been as shift across the market, across the industry, across company, how people work. So the idea of remote work, the idea of using tooling to really establish communication, and help facilitate communication, all that, while it's been around, I think the big difference is now everybody, like you have no choice. Everybody has to do it.
Angad Sethi:
Has to. Yeah.
William Rojas:
And I think we've definitely seen a big shift across the entire industry because of that. That will now solidify and let's see what the next level brings. But I definitely think that we've reached a new stage of maturity and so forth pretty much globally, which is pretty cool.
Angad Sethi:
Yeah.
Rizwan Hasan:
Yeah.
Angad Sethi:
Yeah, it is. Thank you guys. I won't keep you too long. I think, has the sun set there, Riz? I can see the reflection going dark.
Rizwan Hasan:Yeah. It is getting there. Yeah, for sure.
Angad Sethi:
Yeah. Yeah. I won't hold you guys for too long.
Rizwan Hasan:
All good.
Angad Sethi:
But thank you so much for the conversation. I honestly, I took a lot away from that. And yeah, I hope I can add you guys to my LinkedIn. I would love to be in touch still.
William Rojas:
Definitely.
Rizwan Hasan:
Yeah, sure.
Angad Sethi:
Yeah. Trying to establish a point of contact, not to add to one of your Slack channels, but yeah. Just so that we can be in conversation regarding the product and improving it.
Rizwan Hasan:
Yeah, sure. And we have a partner management channel. I know we've been talking to Haley a little bit.
Angad Sethi:
Awesome.
Rizwan Hasan:
She was reaching out, that's about some other stuff.
Angad Sethi:
Beautiful.
Rizwan Hasan:
Yeah, happy to. We engage with your product and it's in our white papers too, and we're going to put out another white paper this year where we're going to talk about Easy Agile too. So yeah. We'll stay in touch.
Angad Sethi:
Cool.
William Rojas:
I just gave you, so my LinkedIn is under a different, my LinkedIn is not with my work email. Because that way I can keep the same account place to place.
Angad Sethi:
Sounds good.
William Rojas:
Yeah. You can look me up on LinkedIn with that.
Angad Sethi:
Wicked awesome. Thanks guys.
William Rojas:
Awesome. All right.
Angad Sethi:
Have a good day.