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Product Demo

Easy Agile Personas

A customer-centric approach to Agile planning.

Join the 10,000 product teams already using Easy Agile

See what Easy Agile Personas can do for your team

Easy Agile Personas enables product managers and agile teams to capture their customer archetypes alongside their project and agile board in Jira. Product Managers can identify which persona is related to a given user story, and the value the persona places on that user story.

Get your team and stakeholders aligned to do customer-centric work.

Easy Agile Personas facilitates a holistic view of the customer by providing:

  • Personas stored alongside an Agile project
  • A Persona custom field linking Jira issues to a Persona
  • A visualisation of the issues important to a Persona

Easy agile Personas for Jira is a customer-centric approach to Agile planning.

  • Understand your customers' needs and goals
  • Link your work to customer value
  • Make your customers' priorities your priorities

Communicate customer personas

Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.

Understand customer desires

Have a well groomed backlog by detailing the level of importance and persona on each user story.

Order the backlog by customer value

Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.

Easy Agile Personas

4/4
382 installs
A customer centric approach to backlog refinement
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Testimonials

Don't just take our word for it...

Hear from some of our amazing customers who are making agile easier.

  • You get smart, sexy and colourful displays of workstreams: for us, that was hugely impactful when dealing with an industry that had never seen this type of professional delivery.

    Andrew Ross
    Bluey Merino
  • We’ve improved our communication and team alignment, which has helped give us faster results.

    Casey Flynn
    Adidas
  • Easy Agile apps are intuitive and easy to use. The features perfectly complement the Jira experience and provide our teams with easy ways to organize and scale work.

    Christopher Heritage
    NextEra Energy

Built for teams who work in Jira

All Easy Agile apps sit inside Jira, visualizing and enhancing your Jira data with new views and functionality