Easy Agile Personas

See what Easy Agile Personas can do for your team

Easy Agile Personas enables product managers and agile teams to capture their customer archetypes alongside their project and agile board in Jira. Product Managers can identify which persona is related to a given user story, and the value the persona places on that user story.

Get your team and stakeholders aligned to do customer-centric work.

Easy Agile Personas facilitates a holistic view of the customer by providing:

• Personas stored alongside an Agile project
• A Persona custom field linking Jira issues to a Persona
• A visualisation of the issues important to a Persona

Easy agile Personas for Jira is a customer-centric approach to Agile planning.

• Understand your customers' needs and goals
• Link your work to customer value
• Make your customers' priorities your priorities

Communicate customer personas

Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.

Understand customer desires

Have a well groomed backlog by detailing the level of importance and persona on each user story.

Order the backlog by customer value

Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.