Free ebook
Understanding Customer Value in Agile:
A Guide to Customer-Centric Product Development
Transform Your Approach to Customer-Centric Product Development
Your team ships flawless code. Your sprints run like clockwork. Yet something's missing: genuine user engagement. You're not alone—even the most technically proficient Agile teams struggle to deliver features that customers truly value.
This practical playbook bridges the gap between Agile methodologies and genuine customer value. Learn to:
- Drive product discovery that reveals real user needs
- Enable cross-functional collaboration around customer value
- Make data-driven decisions that impact outcomes
- Transform your approach to feature prioritization
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Customer-Centric Product Development in Jira
How to put customers at the heart of every sprint, story, and feature.