Understanding Customer Value in Agile:

Stop Building Features Nobody Wants

You've been there: Your team executes perfectly. The code is clean. The sprints are smooth.

Then you release...and crickets. No one uses your carefully crafted features.

No one cares.

Why Most Agile Teams Fail Their Customers

Even high-performing Agile teams fall into what product expert Melissa Perri calls "the build trap" – focusing on shipping features instead of solving real customer problems. But some teams break free and consistently deliver products their customers love.

Learn How Industry Leaders Build Products People Actually Want

Discover how companies like John Deere, Atlassian, and Penpot deeply understand their customers and turn those insights into winning products.

Introducing "Understanding Customer Value in Agile"

A comprehensive playbook for transforming how your team discovers, builds, and delivers genuine customer value.

Inside this practical guide, you'll learn:

• Battle-tested techniques for deeply understanding your users (beyond basic surveys and interviews)
• A proven framework for turning customer insights into features people actually want
• How to build feedback loops that keep you connected to evolving customer needs
• Step-by-step methods for creating actionable personas and journey maps that drive real decisions

This isn't just theory. You'll get:

• Ready-to-use templates and frameworks
• Real-world case studies and examples
• Practical exercises for your team
• A complete 90-day implementation plan

Perfect for:

• Product Owners and Product Managers
• Scrum Masters and Agile Coaches
• Development Team Members
• UX/UI Designers
• Anyone involved in product decisions

Start Building Products People Actually Want

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