Easy Agile Podcast Ep.6 Chris Stone, The Virtual Agile Coach
What a great conversation this was with Chris Stone, The Virtual Agile Coach!
Chris shared some insights into the importance of sharing and de-stigmatising failures, looking after your own mental health, and why work shouldn't be stale.
Some other areas we discussed were, why you should spend time in self reflection - consider a solospective? and asking "how did that feel?" when working as a team.
"I really enjoyed our chat. Plenty to ponder over the silly season, and set yourself up with a fresh perspective for 2021. Enjoy and Merry Christmas!"
Transcript
Sean Blake:
Hello, and welcome to another episode of the Easy Agile Podcast. It's Sean Blake here, your host today, and we're joined by Chris stone. Chris is going to be a really interesting guest. I really enjoyed recording this episode. Chris is the Virtual Agile Coach. He's an agility lead. People First champion blogger, speaker and trainer, who always seeks to gamify content and create immersive Agile experiences. An Agile convert all the way from back in 2012, Chris has since sought to broaden his experiences, escape his echo chamber and to fearlessly challenge dysfunction and ask the difficult questions. My key takeaways from this episode were; it's okay to share your failures, the importance of recognizing our mental health, why it's important that work doesn't become stale, how to de-stigmatize failure, the importance of selfreflection and holding many self retrospectives, and the origins of the word deadline. You'll be really interested to find out where that word came from and why it's a little bit troubling. So here we go. We're about to jump in. Here's the episode with Chris stone on the Easy Agile Podcast. Chris, thanks so much for joining us and spending some time with us.
Chris Stone:
Hey there Sean, thank you for having me. It's a pleasure.
Sean Blake:
I have to mention you've got a really funky Christmas sweater on today. And for those people listening on the audio, they might have to jump over to YouTube just for a section to check out this sweater. Can you tell us a bit about where that came from?
Chris Stone:
So this sweater was a gift. It's a Green Bay Packers, Chris, Ugly Christmas Jumpers, what they call it. And I'm a fan of the Green Bay Packers, I've been out there a few times to Wisconsin, Green Bay, Wisconsin. It's so cold out there in fact. When you're holding a beer and minus 13 degrees, the beer starts turning to slush just from being outside in the cold air. It's a great place, very friendly, and the jumper was just a gift one Christmas from someone.
Sean Blake:
Love it. There's nothing better than warm beer is there? Okay. So Chris, I first came across you because of the content that you put out on LinkedIn. And the way that you go about it, it's so much fun and so different to really anything else I've seen in the corporate space, in the enterprise space, in the Agile space even, why have you decided to go down this track of calling yourself the virtual Agile coach, building a personal brand and really putting yourself out there?
Chris Stone:
Well, for me, it was an interesting one because COVID, this year has forced a lot of people to convert to being virtual workers, remote workers, virtual coaches themselves. Now, what I realized this year is that, the aspiration for many is those co-located teams, it's always what people desired. They say, "Oh, you have to work harder, Katie, that's the best way." And I realized that in my whole Agile working life, I'd never really had that co-located team. There was always some element of distributed working and the past two years prior to where I'm currently, my current company, I was doing distributed scaled Agile with time zones, including Trinidad and Tobago, Alaska, Houston, the UK, India, and it was all remote.
Chris Stone:
And I thought, all right, this is an opportunity to recognize the fact that I was a virtual Agile coach already, but to share with others, my learnings, my experiences, the challenges I've faced, the failures I've had with the wider community so they can benefit from it because obviously, everyone, or more many have had to make that transition very quickly. And there's lots of learnings there that I'm sure people would benefit from. And this year in particular, I guess the honest answer, the reason for me being, I guess out there and working more on that side of things, being creative is because it's an outlet for my mental health.
Chris Stone:
I suffer from depression and one of my ways of coping with that is being creative and creating new content and sharing it. So I guess it's a reason of... it's linked to that also, but also the stories that people tell me afterwards, they motivate me to keep doing it. So when someone comes to me and says, "Hey, I did the Queen retrospective, the Queen Rock Band retrospective, and this program manager who never smiles connected to the content and admitted he liked Queen and smiled." And this was a first and when people come to me and say, "Hey, we did the Home Alone retrospective, the one of your Christmas themed ones and people loved it. It was great." It was the most engaging retrospective we've had so far because the problem is work can become stale if you let it be so.
Chris Stone:
Retrospectives can become this, what did we do last time? What are we going to do next time? What actions can we do? Et cetera, et cetera. And unless you refresh it and try new things, people will get bored and they'll disconnect and they'll disengage, and you're less likely to get a good outcome that way. So for me, there's no reason you can't make work a little bit fun, with a little bit of creativity and a little bit of energy and passionate about it.
Sean Blake:
I love that. And do you think a lot of people come to work even when they're working in Agile co-located teams and it's just not fun, I mean what do you think the key reasons are that work isn't fun?
Chris Stone:
I think because it can become stale. All right. So let's reflect on where we are today. Today, we're in a situation where we're not face-to-face with one another. We don't have time for those water cooler chats. We don't connect over a coffee or a lunch. We don't have a chat about idle banter and things of that on the way to a meeting room, we didn't have any of that. And that forces people to look at each other and see themselves as an avatar behind a screen, just a name. Often in particular, people aren't even on video camera.
Chris Stone:
It forces them to think of people as a name on a screen, rather than a beating heart on a laptop. And it can abstract people into just these entities, these names you talk to each day and day out, and that can force it to be this professional non-personal interaction. And I'm a firm believer that we need to change that. We need to make things more fun because it can, and in my experience, does result in much better outcomes. I'm very, very people first. We need to focus on people being people. People aren't resources. This is a common phrase I like to refer to you.
Sean Blake:
I love that, people aren't resources. You spoke a little bit about mental health and your struggle with depression. Something that I hear come up time and time again, is people that talk about imposter syndrome. And I wonder, firstly, if you think that might be exasperated through working remotely now. People are not so sure how they fit in, where their role is still the same role that it was 12 months ago. And do you have any tips for people when they're dealing with imposter syndrome, especially in a virtual environment?
Chris Stone:
Well, yeah I think this current environment, this virtual environment, the pandemic in particular, has led to a number of unhelpful behaviors. That there's a lot more challenges with people's mental health and negativity, and that can only lead to, I guess, less desire, less confidence in doing things, maybe doubting yourself. There's some great visuals I've shared on this recently, and it's all about reframing those imposter thoughts you have, the unhelpful thinking, that thing that goes through your mind that says, Oh, they're all going to think I'm a total fraud because maybe I don't have enough years of experience, or I should already know this. I must get more training. There's lots of “shoulding” and “musting” in that. There's lots of jumping to conclusions in this.
Chris Stone:
And a couple of ways of getting around that is, so if you're thinking of the scenario where I'm a fraud think, "Oh, well I'm doing my best, but I can't predict what they might think." When you're trying to think about the scenario of do I need to get more training? Well, understand and acknowledge the reality that you can't possibly know everything. You continue to learn every single day and that's great, but it's unrealistic to know it all. There's a great quote I often refer to and it's, true knowledge is knowing that you know nothing. I believe it's a quote from Socrates.
Chris Stone:
And it's something that very much resonates with me. Over the years I've gone through this learning journey where, when I first finished university, for example, I thought I knew everything. I thought I've got it all. And I'd go out to clients and speak and I'm like, "Oh yeah, I know this. I've got this guys." And then the more involved I've become and the more deeper I've gone into the topic, the more I realized, actually there's so much that I don't know. And to me, true knowledge is knowing that you know nothing tells me there's so much out there that I must continuously learn, I must continuously seek to challenge myself each and every day.
Chris Stone:
Other people who approach me and say, "How do you, or you produce a lot of content. How would you put yourself out there?" And I say, "Well, I just do it." Let's de-stigmatize failure. If you put a post out there and it bombs, it doesn't matter, put another one out there. It's as simple as that, learn from failure, Chuck something out there, try it, if it doesn't work, try something else. We coach Agile teams to do this all the time, to experiment. Have a hypothesis to test against that. Verify the outcomes and do retrospectives. I do weekly solospectives. I reflect on my week, what works, what hasn't worked, what I'm going to try differently. And there's no reason you can't do that also.
Sean Blake:
Okay. So weekly solospectives. What does that look like? And how do you be honest with yourself about what's working, what's not working and areas for yourself to improve? How do you actually start to have that time for self-reflection?
Chris Stone:
Unfortunately you got to make time for some reflection. One thing I've learned with mental health is you have to make time for your health before you have to make time for your illness or before you're forced to make time for your illness. And it can become all too easy in this busy working world to not make time for your health, to not make time and focus on you. So you do just have to carve out that time, whether that's blocking some time in the diary on a Friday afternoon, just to sit down and reflect, whether that's making time to go out for a walk, setting up a time on your Alexa to have a five minute stretching break, whatever it is, there's things you can do, and you have things you have to do to make time for yourself.
Chris Stone:
With regards to a solospective, the way I tend to do things is I tend to journal on a daily basis. That's almost like my own daily standard with myself, it's like, what have I observed? What have I... what challenges do I face in the past day? And then that sums up in the weekly solospective, which is basically a retro for one, where I reflect on, what did I try it? What do I want to achieve this week? What's gone well? What hasn't gone well. It's the same as a retrospective just one and allows me to aggregate my thoughts across the week, rather than them being single events. So that I'm focusing more on the trajectory as opposed to any single outlier. Does that make sense?
Sean Blake:
It does. It does. So you've got this trajectory with your career. You're checking in each week to see whether you're heading in the right direction. I assume that you set personal goals as well along the way. I also noticed that you have personal values that you've published and you've actually published those publicly for other people to look at and to see. How important are those personal values in informing your life and personal and career goals?
Chris Stone:
So I'd say that are hugely important, for me, what I thought was we see companies sharing their values all the time. You look on company websites and you can see their values quite prominently. And you could probably think do they often live up to their values? You have so many companies have customer centricity as their value, but how many of them actually focus on engaging with their customers regularly? How many have a metric where they track, how often they engage with customers? Most of them are focusing on velocity and lead time. So I always challenge, are you really customer centric or is that lip service? But moving aside, I digress. I thought companies have values, and obviously we do as well, but why don't we share them? So I created this visual, showing what mine were and challenged a few others to share it also. And I had some good feedback from others which was great.
Chris Stone:
But they hugely influence who I am and how I interact on a day-to-day basis. And I'll give you an example, one of my values is being open source always. And what that means is nothing I create, no content I create, nothing I produce would ever be behind a payroll. And that's me being community driven. That's me sharing what I've learned with others. And how that's come to fruition, how I've lived that is I've had lots of people come to me say, "Hey, we love the things you do. You gave me flying things. Would you mind, or would you like to collaborate and create this course that people would pay for?" So often I've said, "If it's free, yes. But if it's going to be monetized, then no."
Chris Stone:
And I've had multiple people reach out to me for that purpose. And I've had to decline respectfully and say, "Look, I think what you're doing is great. You've got a great app and I can see how having this Agile coaching gamification course on that would be of great value. But if it's behind the payroll, then I'm not interested because it's in direct conflict with my own values, and therefore, I wouldn't be interested in proceeding with it. But keep doing what you're doing, being people first, #people first." This is about me embodying the focus on people being beating hearts behind a laptop, rather than just this avatar on a screen. And I have this little... the audio listeners, won't be able to see this, but I'm holding up a baby Groot here. And he's like my people first totem.
Chris Stone:
And the reason for that is I have a group called the Guardians of Agility, and we are people first. That's our emblem. And these are my transformation champions in my current company. I like to have Guardians of Agility, and I've got this totem reminding me to be people first in every interaction I have. So when, for example, I hear the term resources and I'm saying, well... As soon as I hear it, it almost triggers me. I almost hear like, "Oh, what do they mean by that?" And I'll wait a little moment and I'll say, "Hey, can you tell me what you mean by that?" And you tease it out a little bit. And often they meant, "Oh, it's people, isn't it?" If you're talking about people, can we refer to them as people?
Chris Stone:
Because people aren't resources. They're not objects or things you mine out the ground. They're not pens, paper or desks. They're not chairs in an office. They are people. And every time you refer to them as a resource, you abstract them. You make it easier to dehumanize them and think of them as lesser, you make it easier to make those decisions like, oh, we can just get rid of those resources or we can just move that resource from here to there and to this team and that team, whether they want to or not. So I don't personally like the language.
Chris Stone:
And the problem is it goes all the way back to how it's trained. You go to university and you take a business degree and you learn about human resources. You take a course, Agile HR, Agile human resources, right, and it's so prevalent out there. And unless we challenge it, it won't change. So I will happily sit there and a meeting with a CTO and he'll start talking about resource and I'll say, "Hey, what do you mean by that?" And I'll challenge it and he'll go, "Yeah, I've done it again, have I not?" "Yes. Yes, you have." And it's gotten to the point now where I'll be on this big group call for example, and someone will say it, and I'll just start doing this on a screen waving, and they'll go, "Did it again, didn't I?" "Yes, you did."
Sean Blake:
So some of these habits are so ingrained from our past experiences our education, and when you're working with teams for the first time, who's never worked in Agile before, they're using phrases like resources, they're doing things that sometimes we call anti-patents, how do you start to even have that conversation and introduce them to some of these concepts that are totally foreign to people who've never thought the way that you or I might think about our teams and our work?
Chris Stone:
Sure. So I guess that the first response to that is with empathy. I'm not going to blame someone or make out that they're a bad person for using words that are ingrained, that are normal. And this is part of the problem that that term, resource is so ingrained in that working language nowadays, same as deadlines. Deadlines is so ingrained, even though deadlines came from a civil war scenario where it referred to, if you went past the line, you were shot. How did that land in the business language? I don't know. But resources, it's so ingrained, it's so entrenched into this language, so people do it without intending to. They often do it without meaning it in a negative way. And to be honest, the word itself isn't the issue, it's how people actually behave and how they treat people.
Chris Stone:
I said my first approach is empathy. Let's talk about this. Let's understand, "Hey, why did you use term?" "Oh, I use it to mean this." "Okay. Well." Yeah, and not to do it or call them out publicly or things like that. It's doing things with empathy. Now, I also often use obviously gamification and training approaches, and Agile games to introduce concepts. If someone's unfamiliar to a certain way of working, I'll often gamify. I'll create something, a virtual Agile game to demonstrate. The way I do say, is I'm always looking to help people understand how it feels, not just to talk theory. And I'll give you an example. I'm a big fan of a game called the Virtual Name Game. It's a game about multitasking and context switching.
Chris Stone:
And I always begin, I'll ask group of people, "Hey guys, can you multitask?" And often they go, "Yeah, we can do that." And there'll be those stereotypical things like, "Oh yeah, I'm a woman. I can do that." It happens. Trust me. But one of the first things I do, if I'm face-to-face with them, I'll say, "Hey, hold your hands out like this. And in your left hand..." And people on the audio can't see me, I'm holding out like my hands in front of me. In my left hand, we're going to play an endless game of rock, paper, scissors. And in my right hand, we're going to play a game of, we have a thumb war with each other. And you can try, you can challenge them, can they do those concurrently? No, they can't. They will fail because you just can't focus on both at the same time.
Chris Stone:
Now the Virtual Name Game, the way it works is you divide a group of people up into primarily customers and one developer. And I love to make the most senior person in the room, that developer. I want them to see how it feels to be constantly context switching. So if you were the developer, you're the senior person to review the hippo in this scenario, the highest paid person. I would say Sean, in this game, these customers, they are trying to get their name written first on this virtual whiteboard. And we're going to time how long it takes for you to write everyone's name in totality. The problem is that they're all going to shouting at you continuously, endlessly trying to get your attention. So it's going to be Sean, Sean, write my name, write my...
Chris Stone:
And it's just going to be wow, wow, wow, who do I focus on? You won't know. And this replicates a scenario that I'm sure many people have experienced. He who shouts loudest gets what they want. Prioritization is often done by he who's... or the person who shouts loudest not necessarily he. We then go into another rounds where you say, I'm this round, Sean, people are to be shouting their name at you. But in this round, you're going to pay a little bit attention to everyone. So the way you're going to do that is you're going to read the first letter of one person's name, then you move on to the first letter of the next person's name, and you're going to keep going around. The consequence of that is everyone gets a little bit of attention, but the result is it's really slow.
Chris Stone:
You're starting lots of things but not finishing them. And again, in each round, we're exploring how it feels. How did it feel to be in that round? Sean, you were being shouted at, how did that feel? Everyone else, you were shouting to get your attention. You had to shout louder than other people, how did that feel? And it's frustrating, it's demotivating, it's not enjoyable. In the final around, I would say, "Hey, Sean, in this round, I'm going to empower you to decide whose name you write first. And you can write the whole thing in order. And the guys actually they're going to help you this time, there are no shouts over each other, they are going to help you." And in this scenario, as I'm sure you can imagine, it feels far better. The result is people finish things, and you can measure the output, the number of brand names written on a timeframe.
Chris Stone:
It's a very quick and easy way of demonstrating how it feels to be constantly context switching and the damage you can have, if, for example, you've prioritized things into a sprint and you got lots of trying to reorder things and so on and so forth, and lots of pressure from external people that ideally should be shielded from influencing this and that, and how that feels and what the result is, because you may start something, get changed into something else. You got to take your mindset of this, back into something else, and then the person who picks up the original thing might not have even been the same person, they've got to learn that over again. There's just lots of waste and efficiency costs through that. And that's just an example of a game I use, to bring that sort of things to life.
Sean Blake:
That's great. That's fantastic. I love that. And I think we need to, at Easy Agile, start playing some of those games because there's a lot of lessons to be learned from going through those exercises. And then when you see it play out in real life, in the work that you're doing, it's easier to recognize it then. If you've done the training, you've done the exercise, that all seems like fun and games at the time, but when it actually rears its head in the work that you're doing, it's much easier to call it out and say, "Oh wait, we're doing that thing that we had fun playing, but now we realize it's occurring in real life and let's go a different direction." So I can see how that would be really powerful for teams to go through that so Chris [crosstalk 00:22:26].
Chris Stone:
I'd also add that every game that I do, I construct it using the four Cs approach. So I'm looking to connect people... firstly, connect people to each other, and then to the subject matter. So in this game is about multitasking. To contextualize why that matters, why does context switching and multitasking matter in the world of work? Because it causes inefficiencies, because it causes frustration, de-motivation, et cetera. Then we do some concrete practice. We play a game that emphasizes how it feels. And at the end we draw conclusions, and the idea is that with the conclusion side of things, it's almost like a retrospective on the game. We say, "Hey, what did we learn? What challenges we face? And what can we do differently in our working world?" And that hopefully leaves people with actionable takeaways. A lot of the content I share is aiming to leave it with actionable takeaways, not just talking about something, but reflecting on what you could do differently, what you could try, what experiment you might like to employ with your working life, your team that might help improve a situation you're facing.
Sean Blake:
Okay. Yeah, that's really helpful. And you've spoken about this concept of Agile sins, and we know that a lot of companies have these values, they might've committed to an Agile transformation. They might've even gone and trained hundreds or thousands of people at accompany using similar tactics and coaching and educational experiences that you provide. But we still see sometimes things go terribly wrong. And I wonder, what's this concept of Agile sins that you talk about and how can we start to identify some of these sins that pop up in our day-to-day work with each other?
Chris Stone:
I guess, so the first thing I would emphasize about this is that using sin, it's a very dogmatic religious language and it's more being used satirically than with any real intent. So I just like to get that across. I'm not a dogmatic person, I don't believe there is any utopian solution. I certainly don't believe there's any one size fit to all situation for anyone. So the idea that there's really any actual sins is... yeah, take that with a pinch of salt. The reason the Agile sins came up is because I was part of... I'd done a podcast recently with a guy called Charles Lindsey, and he does this Agile confessional. And it's about one coach confessing to another, their mistakes, their sins, the things they've done wrong.
Chris Stone:
And I loved it because I'm all about de-stigmatizing failure. I'm all about sharing with one another, these war stories from one coach to another, because I've been a proponent of this in the past. I've shouted, "Hey there, I failed on this. I made this mistake. I learned from it." And I challenge others to do so as well and there's still this reluctance by many to share what went wrong. And it's because failure is this dirty word. It's got this stigma attached to it. No one wants to fail, leaders in particular. So the podcast was a great experience.
Chris Stone:
And it was interesting for me because that was the first time I'd given a confession, because I'll be honest with you, I'm someone who is used to taking confession myself. I go to this hockey festival every year and I got given years ago, this Archbishop outfit, and I kind of made that role my own way. I was drunk, and I said, "You're going to confess your sins to me." And if they haven't sinned enough, I tell them to go and do more. And I give them penicillin with alcohol shots and things like that. And I've actually baptized people in this paddling pool whilst drunk. Anyway, again, I digress, but I wasn't used to confessing myself, usually, I was taking confession, but I did so and it was a good experience to share some of my failures and my patterns was to create... and it was my own idea, to create my videos, seven videos of my seven Agile sins. And again, this was just me sharing my mistakes, what I've learned from that, with the intent of benefiting others to avoid those similar sins.
Sean Blake:
So you've spoken to a lot of other Agile coaches, you've heard about their failures, you confessed your own failures, is it possible for you to summarize down what are those ingredients that make someone a great coach?
Chris Stone: And that is a question, what makes someone a great coach? I think it's going to be entirely subjective, to be honest. And my personal view is that a great coach listens more than they speak. I guess that would be a huge starting point. When they listen more than they speak, because I've... and this is one of the things I've been guilty of in the past, is I've allowed my own biases to influence the team's direction. An approach I'd taken in the past was, "Hey, I'm working with this team and this has worked well in the past. We're going to do that." Rather than, "So guys, what have you done so far? What have you tried? What's worked well? What hasn't worked well? What can we create or what can we try next? That works for you guys. Let's have you make that decision and I'm here to guide you through that process to facilitate it, rather than to direct it myself."
Chris Stone:
Again, I find ... it's an approach that resonates more with people. They like feel that they own that decision as opposed to it being forced upon them. And there's far less, I guess, cognitive dissonance as a consequence. So listening more than speaking is a huge for me, a point an Agile coach should do. Another thing I think for me nowadays, is that there's too much copying and pasting. And what I mean by that is, the Spotify, the Spotify model came out years ago and everyone went, "Oh, this is amazing. We're going to adopt it. We're going to have tribes and chapters and guilds and squads, and it's going to work for us. That's that's our culture now."
Chris Stone:
I was like, "Well, let's just take a moment here. Spotify never intended for that to happen. They don't even follow that model themselves anymore. What you've done there is you've just tried to copy and paste another model." And people do it with SAFe as well. They just say, "Hey, we're going to take the whole SAFe framework and Chuck it into our system in this blueprint style cookie cutter." And the problem is that it doesn't take into account for me, the most important variable in any sort of transformation initiative, the people, what they want, and the culture there. So this is where another one of my values is, innovate, don't replicate. Work with people to experiment and find that Agile, what works for them rather than just copying and pasting things.
Chris Stone:
So tailor it to their needs rather than just coming in with some or seen dancing framework, and then the way I do it is I say, "Hey, well, SAFe is great. Well, it's got lots of values, and lots of great things about it. Lots of benefits to it, but maybe not all of it works for us. Let's borrow a few tenent of that." Same with LeSS, same with Scrum At Scale, same with Scrum, similar to Kanban. There's lots of little things you can borrow from various frameworks, but there's also lots of things you can inject yourself, lot's of things you can try that work for you guys, and ultimately come up with your own tailor-made solutions. So innovate, don't replicate would be another one for me.
Chris Stone:
Learning, learning fast and learning often, and living and breathing that yourself. Another mistake I and other coaches I think have made is not making time for your own personal development to allowing, day in, day out to just be busy, busy, busy, but at the same time you're going out there, coaching teams, "Hey, you've got to learn all the time. You got to try new things." But not making that time for yourself. So I always carve out time to do that, to attend conferences, to read books, to challenge myself and escape my echo chamber. Not just to speak to the same people I do all the time, but perhaps to go on a podcast with people I've never spoken to. To a different audience, maybe to connect with people that actually disagree with me, because I want that.
Chris Stone:
I don't want that homophilous thinking where everyone thinks exactly like I do, because then I don't get exposed to the perspectives that make me think differently. So I'm often doing that. How can I tend to conference that I know nothing about, maybe it's a project management focus one. Project management and waterfall isn't a dirty word either. There is no utopian system, project management and... sure traditional project management and waterfall has its benefits in certain environments. Environments with less footing, less flexible scope or less frequently changing requirements works very well.
Chris Stone:
I always say GDPR, which is an EU legislation around data protection, that was a two year thing in the making and everyone knew exactly what was happening and when they had to do it by. That was a great example of something that can be done very well with a waterfall style, because the requirements weren't changing. But if you are trying to develop something for a customer base that changes all the time, and you've got lots of new things and lots of competitors and things like that, then it varies, and probably the ability to iterate frequently and learn from it is going to be more beneficial and this is where Agile comes in. So I guess to sum up there, there's a few things, learning fast learning often. I can't even remember the ones I've mentioned now, I've gone off on many tangents and this is what I do.
Sean Blake:
I love it. It's great advice, Chris. It's really important and timely. And you mentioned, earlier on that the customer base that's always changing and we know that technology is always changing and things are only going to change more quickly, and disruptions are only going to be more severe going forward. Can you look into the future, or do you ever look into the future and say, what are those trends that are emerging in the Agile space or even in work places that are going to disrupt us in the way that we do our work? What does Agile look like in five or 10 years?
Chris Stone:
Now that again is a very big question. I can sit here and postulate and talk about what it might look like. I'm going to draw upon what I think is a great example of what will shape the next five or 10 years. In February, 2021, there's a festival called Agile 20 Reflect, I'm not sure if you've heard of it, and it's built as a festival, not conference, it's really important. So it's modeled on the Edinburgh festival and what it intends to be is a celebration of the past, the present and the future of Agile. Now what it is, it's a month long series of events on Agile, and anyone can create an event and speak and share, and it will create this huge community driven load of content that will be freely accessible and available.
Chris Stone:
Now, there are three of the original Agile manifestor signatories that are involved in this. Lisa Adkins is involved in this as is lots of big name speakers that are attached to this festival. And I myself, I'm running a series of retrospectives on the Agile manifesto. I've interviewed Arie van Bennekum, one of the original Agile manifesto signatories. They're going to be lots of events out there. And I think that festival will begin to shape in some way, what Agile might look like because there's lots of events, lots of speakers, lots of panel discussions that are coming up, coming together with lots of professionals out there, lots of practitioners out there that will begin to shape what that looks like. So whilst I could sit here and postulate on it, I'm not the expert to be honest, and there are far greater minds than I. And actually I'd rather leverage the power of the wider community and come into that than suggesting mine at this time.
Sean Blake:
Nice. I like it. And what you've done there, you've made it impossible for us to click this video and prove you wrong in the future when you predict something that doesn't end up happening. So that's very wise if you.
Chris Stone: Future proof myself.
Sean Blake: Exactly. Chris, I think we're coming almost to the end now, but I wanted to ask, given the quality of your Christmas sweater, do you have any tips for teams who are working over the holiday period, they're most likely burnt out after a really difficult 2020? What are some of the things you'd say to coaches on Agile teams as they come into this time where hopefully people are able to take some time off, spend some time with their family. Do you have any tips or recommendations for how people can look after their mental health look after their peers and spend that time in self-reflection?
Chris Stone:
Sure. So a number of things that I definitely would recommend. I'm currently producing and sharing this Agile advent calendar. And the idea is that every day you get a new bite-size piece of Agile knowledge or a template or something working in zany or a video, whatever it may be. There's lots of little things getting in there. And there's been retro templates, Christmas and festive themes. So there's a Home Alone one, a Diehard one, an elf movie one, there's all sorts. Perhaps try one of those as a fun immersive way with your team to just reflect on the recent times as a squad and perhaps come up with some things in the next year.
Chris Stone:
And there's for example, the Diehard one, it's based on the quotes from the movie Diehard so it's what you'd be doing in there, celebrate your... to send them to your team. Or there's one in there about, if this is how you celebrate Christmas, I can't wait for new year. And that question was saying, what do we want to try next year? Like this year has been great, what do we want to try differently next year? So there's opportunities through those templates to reflect in a fun way so give one of those a go. I shared some Christmas eve festive Zoom backgrounds, or Team backgrounds, give those a go and make a bit fun, make it a bit immersive. There's Christmas or festive icebreakers that you can use. What I tend to do is any meeting I facilitate, the first five minutes is just unadulterated chat about non-work things, and I often use icebreakers to do so. And whether that's a question, like if you could have the legs of any animal, what would you have and why, Sean, what would that be?
Sean Blake:
Probably a giraffe, because just thought the height advantage, it's got to be something that's useful in everyday life.
Chris Stone: Hard to take you on the ground maybe.
Sean Blake:
Yes. Yes, you would definitely need that. Although, I don't think I would fit in the lift on the way to work, so that would be a problem.
Chris Stone:
Yeah. That's just how I start. But yeah, that's just a question, because it's interesting to see what could people come up with, but there's some festive ones too, what's your favorite Christmas flick? What would put you on the naughty list this year? Yeah, does your family have any weird or quirky Christmas traditions? Because I love hearing about this. Everyone's got their own little thing, whether it's we have one Christmas present on Christmas Eve or every Christmas day we get a pizza together. There's some really random ones that come out. I love hearing about those and making time for that person interaction, but in a festive way can help as well.
Chris Stone:
And then on the mental health side of things, I very much subscribed to the Pomodoro effect from a productivity side of things. So I will use that. I'll set myself a timer, I'll focus without distractions, do something. And then in that five minute break, I'll just get up and move away from my desk and stretch and get a coffee or whatever it may be. But then I'll also block out time, and I know some companies in this remote working world at the moment are saying, "Hey, every one to 2:00 PM is blocked out time for you guys to go and have a walk." Some companies are doing that. I always make time to get out and away from my desk because that... and a little bit more productive and it breaks up my day a little bit. So I definitely recommend that. Getting some fresh air can do wonders for your mental health.
Sean Blake:
Awesome. Well, Chris, I've learnt so much from this episode and I really appreciate you spending some time with us today. We've talked about a lot of things from around the importance of sharing your failures, the importance of looking after your mental health, checking in on yourself and your own development, but also how you tracking, how you feeling. I love that quote that you shared from, we think it Socrates, that true knowledge is knowing that you know nothing. I think that's really important, every day is starting from day one, isn't it? De-stigmatizing failure. The origins of the word deadline. I did not know that. That's really interesting. And just asking that simple question, how did that feel? How did that feel working in this way? People were screaming your name, walk up work, when work's too busy, how does that feel? And is that a healthy feeling that everyone should have? So that's really important questions for me to reflect on and I know our audience will really appreciate those questions as well. So thanks so much Chris, for joining us on the Easy Agile Podcast.
Chris Stone:
Not a problem. Thank you for listening and a Merry Christmas, everyone.
Sean Blake:
Merry Christmas.
Related Episodes
Text LinkEasy Agile Podcast Ep.7 Sarah Hajipour, Agile Coach
"I absolutely loved my conversation with Sarah, she shared some amazing advice that I can't wait to put into practice!"
We spoke about the agile mindset beyond IT & development teams, how teams such as marketing and finance are starting to adopt the methodology and the benefits of doing so.
In celebration of international women's day, we discussed the future of women in agile, and steps we should be taking to support one another towards an inclusive and enabling environment.
Be sure to subscribe, enjoy the episode 🎧
Transcript
Caitlin Mackie:
Hello everyone and welcome back to the Easy Agile Podcast for 2021. Each episode, we talk with some of the most interesting people in tech, in agile, and in leading businesses around the world to share fresh perspectives and learn from the wealth of knowledge each guest has to share. I'm Caitlin and I'm the Graduate Marketing Coordinator at Easy Agile and your host for this episode. We are thrilled to be back and have some amazing guests lined up this season. So to kick us off, I'm really excited to be talking with Sarah Hajipour.
Caitlin Mackie:
Sarah has so much rich and diverse experience in the agile space. She's an agile coach, a business transformation leader, a project and program manager, and more recently a podcast host and author. She's the jack of all trades and has been in the business agility space for over 10 years. In this episode, Sarah and I chat about the significance of goal setting and in particular goal setting in unpredictable times. We chat about her most recent projects, the Agility Podcast with Sarah Hajipour and her book on Agile Case Studies.
Caitlin Mackie:
And of course with International Women's Day coming up, Sarah shared some amazing advice and her thoughts on the way forward for women in agile. She highlighted the importance of raising your hand and asking for help when you need it, as well as embracing qualities that aren't always traditionally thought of in leaders. It was such a thoughtful and insightful discussion. I got a lot of value out of our conversation and received some great advice, and I'm really looking forward to putting into practice. I know those listening will feel the same. Let's jump in.
Caitlin Mackie:
Sarah, thank you so much for joining us and spending some time with me today.
Sarah Hajipour:
Sure. Thanks for having me.
Caitlin Mackie:
So being our first guest for the year, I wanted to ask you about any new year's resolutions. Are you on track? Are you a believer in them or do you have a different type of goal setting process?
Sarah Hajipour:
That's a great question because we discussed this with a couple of friends and we realized new year's resolution is always going to be some kind of like a huge goal that we don't know if we're going to meet it or not. And thinking agile business agility and as an agile coach, I believe in the fact that let's have smaller goals and review them every three months, every six months and see where we at. Instead of looking into huge goals that we don't know what's going to happen because there's always a lot of uncertainties, even in our personal lives regarding the goals that we set up for ourselves. So yeah, that's how I look at it. Quarterly, quarterly personal goals. Let's say that.
Caitlin Mackie:
Yeah. Yeah. I love that. Yeah, I think if the last year has taught us anything, I think we can all agree how unpredictable things can become. So those original goals.
Sarah Hajipour:
That's true.
Caitlin Mackie:
Yeah. The original goals might have to take a couple of detours. So what would be your advice for setting career goals in uncertain times?
Sarah Hajipour:
That's a great question. For career goals I believe it really matters that you do something that you're interested in at least. If you still haven't found your passion, that's fine especially people like young professionals. It's okay if you haven't found your passion yet, but you can still follow a basically career path starting with things that you like to do, kind of you enjoy and you learn through the way.
Sarah Hajipour:
I was listening to one of the fashion icons on YouTube a couple of days ago and the interviewer was asking her, "What was your career path? How did you get to this place you are now?" And I loved what she told everybody, the students, and that was go and find a career, find a job and learn. You first need to learn a lot of skills before you decide what you're actually good at. You decide, you understand what's your weaknesses and your strengths, right? Because not all of us have these amazing ideas all the time and that's fine.
Sarah Hajipour:
I'm not very much pro-everybody has to be a visionary and everybody has to have like big, shiny goals and ideas. I think that's perfectly fine to just find the kind of job that or the kind of career path that you're comfortable with and then sometimes get out of your comfort zone and then discover as you go. Life is to explore, not to just push yourself on the corner all the time and just compare yourself with everybody else.
Caitlin Mackie:
Yeah. I love that. That's great advice. So you've recently added podcast host and author to your resume. Were they always career goals of yours?
Sarah Hajipour:
No, absolutely not. Well, I'm a little bit of an introverted person. So kind of sit in front of a camera even talking and having people hear me was always like, "Oh my God, I know I need to talk about this even with my teams and stuff," but I will do it only if it's necessary. What got me into podcasting was that I figured there's a lot of questions that I'm finding answers when I'm having conversations and meetups and in different groups, professional groups that I'm in. And I wanted other people to hear those as well. I talked to people who have great insights and have been way longer than me in the career. So I'm learning at the same time. And I wanted to share that learning with everybody else. That's the reason I'm doing the podcast.
Caitlin Mackie:
Yeah, that's great. Yeah, I love that. And I think you kind of touched on this earlier, but I think being in the agile space, sometimes it can be a nice reminder for you to have a bit of a focus, but then reflect and understand sort of where to be more effective and adjust accordingly. I know you mentioned that with your career goals, do you think that those agile principles can be applied beyond the usual use case?
Sarah Hajipour:
I do. I believe that it's a very intuitive like agile is a very intuitive way of working and a way of thinking. That's why now it's expanded to other industries. They didn't stay with DevOps and IT and development. It is now a lot of different industries adopting this because it's a mindset change. And just not just using scrum. It's not just using Kanban. It is about understanding how to be able to reflect on and adapt to the faster changes that are happening in the world. And that also applies to our personal lives as well.
Sarah Hajipour:
I mean, I used to have set goals when I was 18-years-old, I'm going to be this at 30, but did they happen? No. In some aspects I achieved much, much more. And in some aspects I just changed my goal. I think the changes that are happening in the world that are more rapid, it demands us to change as well. Yeah.
Caitlin Mackie:
Yeah. Awesome. So just to circle back a little bit there for your podcast just for our audience listening, what platforms can they access your podcast on?
Sarah Hajipour:
I'm on all of the main platforms. I'm in Apple podcasts. I'm in Spotify, I'm in Amazon. Most of the prominent podcast platforms.
Caitlin Mackie:
Awesome. And then just again, for our audience, your podcast is called the Agility Podcast with Sarah Hajipour.
Sarah Hajipour:
That's correct. Yes.
Caitlin Mackie:
Awesome. That's great. What do you think has been the most valuable lesson you've learned from your podcast so far? Is it something a guest has shared or something you've learned along the way?
Sarah Hajipour:
What I have learned, I have learned a lot from the people that I interview because I make sure that I talk to people who know more than me and have been in this field more than me, and in different industries. The main thing I would say is that agile business agility is about mindset rather than the tools and processes. And the fact that the world overall is moving towards a more human-centric way of working.So basically that's why I say agile is more intuitive rather than just following ABCD. Yeah. This is the core, the main thing that that I have learned from my interviewees.
Caitlin Mackie:
Yeah, amazing. You've also started writing a book at the moment. Can you tell us a little bit more about that? How did that project begin?
Sarah Hajipour:
I actually love this project. In this book, the way I actually started writing the book was the book came first and then the podcast happened. I attend a lot of meetups. So for young professionals and even for professionals who are very much skilled in what they do, meetups are great place to meet and expand your network and learn from your peers. So I was attending all of these and I was learning from people. And then I decided I really want to have one-on-one conversations with them. And eventually I figured that a lot of the agile coaches, a lot of executive levels and a lot of consultants, they have a lot to share, but I didn't see any platform that kind of unifies that.
Sarah Hajipour:
I said, "Okay what are the learnings that we can share?" A lot of the mistakes because of the meetups groups, people feel safe to share and be vulnerable. And I was in multiple meetups so I heard very similar stories from people, the mistakes that have been repeated by a coach somewhere else. So I thought that'd be a great idea to put these in agile cases. So it's going to be Agile Case Studies and share it with everyone so. Especially the young coaches or stepping into the business, there's a lot of unknowns. I don't want them to be afraid. I don't want them to think, "Okay, this is a huge task." There's always going to be a lot of unknowns.
Sarah Hajipour:
Yes, I just see that. I kind of want to give that visibility that everybody else is experiencing the same, even if they have 25 years of experience, which is amazing, right?
Caitlin Mackie:
Yeah.
Sarah Hajipour:
And that's the reason I started writing the book. So I interview with agile coaches and agile consultants that have been around at least five to 10 years and led agile transformation projects. And then from there, one of my interviewers once said, "You should do a podcast. I like to talk about this too." I'm like, "This is great" and that was like the week after I was like running around looking for tools to start my podcast.
Caitlin Mackie:
Oh, amazing. Sounds so good. What's the process been like? How have you found from ideation to where you are now, and then eventually when you're publishing it?
Sarah Hajipour:
For the podcast?
Caitlin Mackie:
For the book.
Sarah Hajipour:
For the book, so I go to these meetups and I listen to what's the coaches and the executives are sharing. The ones that are exciting for me are kind of a new for me, I will ask them, I connect with them over in LinkedIn and people are so open to sharing their experience with you. I've never had even one person said to tell me, "No, I don't want to talk about this or anything." People want to share. So I approach and I say, "Hey, I have a book outline or guideline. It's a two pager." I send it to them and I asked them if they are interested to talk to me about this and they let me know and then I'll select a time.
Sarah Hajipour:
And first session, it's like a half an hour. It's a kind of a brainstorming session. What are the key cases that they feel they want to share? Then we pick one and the session after that, they'll actually go through the case with me. I record it, draft it and then share it on Google Drive back and forth until we're happy with the outcome.
Caitlin Mackie:
Yeah. Awesome. Do you have a timeline at the moment? When can we expect to be able to read it?
Sarah Hajipour:
I'm looking forward to around the end of 2021, because it's 100 cases and I think that I'll have that.
Caitlin Mackie:
Yeah. Awesome. It's so exciting. Lots to look forward too.
Sarah Hajipour:
Thank you.
Caitlin Mackie:
Now, I also wanted to touch on International Women's Day is coming up and you've been in the agile space for a few years now. I assume you've probably witnessed a bit of change in this space. Have there been any pivotal moments that have sort of led to where you are today?
Sarah Hajipour:
Well, I think that a lot of women are being attracted to the agile practice, the different agile roles. And I have seen a lot more women as scrum masters, as product owners and as agile managers or agile project managers. A lot of different roles are being kind of flourishing in this area. And I've seen a lot of women contribute. One my goals actually in my book and on my podcast is to be able to find these women and talk to them regardless of where they are in the world. Yeah, I just feel that women can grow really in this area in the agile mindset, because women are more the collaboration piece.
Sarah Hajipour:
I can't tell we're less competitive. I haven't done research on that, but I have discussed it with people. Do you think that women are more collaborative rather than competitive? Because competition is great, but you need a lot of collaboration in agile and a lot of nurturing. You need to have that nurturing feeling, the nurturing mindset, that's what a scrum master does. One of the key characteristics of a scrum master has to be they have to have this nurturing perspective to bring it to the team.
Caitlin Mackie:
It's funny you mentioned because I actually have read some stuff myself about women typically possessing more of that open leadership style and that open leadership seems to complement the agile space really nicely so.
Sarah Hajipour:
That's exactly, yeah.
Caitlin Mackie:
Yeah. Yeah. That's great and I think there's lots that we can take from that, open leadership and the direct leadership. So men and women coming forward and finding that middle ground and yeah, I feel like agile is a great space to do that in?
Sarah Hajipour:
Yeah, I totally agree. Yeah.
Caitlin Mackie:
Yeah, yeah. So what drove your passion? I guess what made you want to pursue a career in this space?
Sarah Hajipour:
I love the collaboration piece and I love the vulnerability because like people are allowed to be vulnerable and in the teams that they work in. And it is a culture that is more human rather than super strict. We're not allowed to make mistakes. We're not allowed to be wrong. Leaders are supposed to know everything right off the bat. But in reality, that's not the case. Leaders have to feel comfortable not knowing a lot of things that are not even known. But a lot of times I always say we're in the unknown unknown zone. And in that zone, even leaders are not supposed to know everything.
Sarah Hajipour:
So a lot of it starts with what are the other things that I learned from my interviewees is that it all starts with the leadership. So the agile transformations, the leaders have to first create that atmosphere of collaboration and of trust and psychological safety among themselves. And then only then they can help with teams to be able to thrive in those kinds of atmospheres as well.
Sarah Hajipour:
Women in agile and women in leadership. I like to say and what I see is a lot of men and women both that are changing their perspective from process of tool-centric to people-centric because it works better for everyone. And I see change really happening in all industries. I see it in retail. I see it in construction, obviously in IT, in finance system. And there's men and women like hand-in-hand trying to kind of embrace this way of thinking and this way of working.
Sarah Hajipour:
And women are being more comfortable to grow and kind of raise their hand and say, "Hey, I can make each page. I can take this role" because they understand because they bring that psychological safety that women for ages, it has been a workplace has been something that was mostly men and we're gradually getting into the workforce or the business world as females. So that psychological safety has allowed women to raise their hand and grow in different roles and leadership roles obviously.
Caitlin Mackie:
Yeah, yeah. I couldn't agree more. Has there been any resources or networks, things like that that have helped you along your journey?
Sarah Hajipour:
Learning from everybody else like creating a network, expanding my network to kind of coming in and saying, "Hey, I don't know. I want to know." There is all of these amazing things that are happening. I like to understand how this works and I remember it was one of these founders. Who's the founder of Apple? Oh my God. Don't tell me.
Caitlin Mackie:
Steve Jobs.
Sarah Hajipour:
I love this quote from Steve Jobs that says, "There has never been a time where I asked for help and people didn't help me." So just raise your hand and say, "I need help." And what does that help that I need? I need to know about this. What does it mean? What does scrum mean to you? How does it work in your industry? How does it work? And really I think that was the key for me up until now to connect with people and just be vulnerable and let them teach me.
Caitlin Mackie:
Yeah. I think my next question would be about how do we amplify that diverse and empowered community of women and our job in increasing the representation of women in agile? And yeah, what do you think is key to achieve a supportive and enabling environment?
Sarah Hajipour:
What I have seen and realized is that women really need to be and are being more supportive of each other. There was a study in HBR, Harvard Business Review in 2016 that said, "If there is only one woman in the pool of the interviewees, there's a zero chance for that woman to get the job, even if she's the best." So this calls for not which women are actually working great on that. Not being the queen bee, but also engaging and including other women. Because the more women in different roles, the more we are going to be receptive in those communities. That I think is a key that we understand that and support each other, help each other, build the communities around it.
Sarah Hajipour:
There is a community Women in Agile that is in different cities and different parts of the world that I'm a member of as well doing a great job. It's not just women actually in those groups. I see men participating as well, but it's predominantly women are trying to give each other insights from all aspects of the agile practices, the agile ways of working and stuff. Yeah.
Caitlin Mackie:
Yeah. So I think what's the way forward? I guess what's your prediction for women in agile? What do we need to do to continue that momentum?
Sarah Hajipour:
I think women will do great in anything and everything they put their minds in, regardless. We're human bottom line and we all have this potential to be able to grow in whatever we put our mind and heart on, regardless of our gender. So I would love for women to kind of be able to get that holistic perspective that regardless of their gender, they can do anything and they are, we are.
Sarah Hajipour:
We read about other women who have been successful in the fields of business that you felt that probably women can't do like women astronauts. There are women physicists. Women engineering leads and all of these that have been less common. The world is changing for the better and that's great.
Caitlin Mackie:
Yeah, yeah. I absolutely love that
Sarah Hajipour:
It's a great time to be alive.
Caitlin Mackie:
Yeah. That's exciting. Yeah, exactly.
Sarah Hajipour:
Yes.
Caitlin Mackie:
Yeah. I definitely think that we are beginning to see a huge increase and the visibility of female role models across so many industries. So it's great to have that. But Sarah, this has been such a great conversation. I wanted to finish with a final question for you and that was if you could give one piece of advice to women just starting their career in their industry, what would it be?
Sarah Hajipour:
I would say maybe the best advice that I can give is that we do have the power. And we need to look, number one, beyond gender and kind of have that belief that we can do anything that we want. And second is don't be shy to open up and build your community like build a community, join a community of agile practitioners of agile coaches, even people, specifically people who know more than you.
Sarah Hajipour:
And don't be afraid to ask help. Don't be afraid to say, "Hey, I'm new to this and I love to learn from you guys." Don't be afraid to put yourself out there and you're going to learn a lot that you wouldn't even expect. Just like you're going to get the result so you're going to hear things beyond what you've expected. There's a lot to human potential that could be unleashed when you just put yourself out there and let others contribute to your growth.
Caitlin Mackie:
That's amazing. That's great advice, Sarah. Loved every minute of our conversation. So thank you so much for joining me today. I really appreciate it.
Sarah Hajipour:
My pleasure. Thank you so much for having me.
Text LinkEasy Agile Podcast Ep.22 The Scaled Agile Framework
"Rebecca is an absolute gold mine of knowledge when it comes to SAFe, can't wait to continue the conversation at SAFe Summit 2022!"" - Tenille Hoppo
In this episode, Rebecca and Jasmin are talking:
📌 The value of the Scaled Agile Framework, who it’s for & who would benefit
📌 The Importance of having a common language for organizations to scale effectively
📌 When to connect the Scaled Agile Framework with your agile transformation
📌 Is there ever really an end state?
+ more!
📲 Subscribe/Listen on your favourite podcasting app.
Thanks, Jasmin and Rebecca!
Transcript
Jasmin Iordandis:
Hello, and welcome to the Easy Agile podcast, where today we're chatting all things Scaled Agile with Rebecca Davis, SAFe Fellow, SPCT, principle consultant and member of the SAFe framework team. Rebecca is passionate about teamwork, integrity, communication, and dedication to quality. And she's coached organizations on building competitive market-changing products at scale while also bringing joy to the work, for what is work without joy. Today, we've chatted all things Scaled Agile implementations, challenges, opportunities, and also the idea around optimizing flow, which Rebecca is hosting a workshop at the SAFe Summit in Denver in August this year. Hope you enjoy the podcast.
Jasmin Iordandis:
Hello everyone, and welcome to the Easy Agile podcast. I'm your host Jasmin Lordandis, product marketing manager here at Easy Agile. And today, we are delighted to welcome Rebecca Davis from the Scaled Agile framework. Welcome, Rebecca, and thanks for joining us.
Rebecca Davis:
Thanks. I appreciate being here. I'm excited.
Jasmin Iordandis:
Me too, especially because we are counting down the days before we get to meet you face to face, in person, at the SAFe Summit over in Denver, Colorado. And before we kick off our conversation, I just want to acknowledge the traditional custodians of the land from which we broadcast our podcast today. The people of the Djadjawurrung speaking country. We pay our respects to elders past, present and emerging, and extend that same respect to all Aboriginal Torres Strait Islanders and First Nations' people joining us today. So before we kick off, Rebecca, can you tell us a little bit about yourself and your role within Scaled Agile?
Rebecca Davis:
Sure. I'm actually relatively new to working for Scaled Agile. So I've been there a little over 90 days now, and I'm a member of the framework team, which means I help actually create the Scaled Agile framework and future versions of it. Prior to that, I led LACE at a company called CVS Health, and I've worked at a bunch of different kind of healthcare organizations across my years implementing or organizing agile transformation and digital transformation. And I think one of the reasons that Scaled Agile was interested in me joining the team is just a lot of different experiences across business agility as a whole outside of technology, in addition to within technology. So marketing transformations and HR transformations, legal transformations. But I love being at Scaled Agile and being part of the framework team. It's really exciting to help more organizations, and just the one I'm at, really understand how to bring joy to their workplace and bring value out to the world.
Jasmin Iordandis:
Yeah, cool. And you've given a little bit of information there around why Scaled Agile was interested in you. What attracted you to Scaled Agile, and did you use the Scaled Agile framework in these previous roles that you've just described?
Rebecca Davis:
Yeah. Those are great questions. I think I'm going to try to answer both of them together. But the reason I have always been drawn to the Scaled Agile framework is I ran a few different organizations, both as owning my own company and then also working in startups and working with larger organizations, where I knew that agility was important. But I was struggling as a change leader to find a way to really bring connectedness across large amounts of people. And to me, that's what Scaled Agile does for us, is after a certain size, it's a lot easier to create this common language and this common way to move forward and produce value with the framework. I also really enjoy it because there's a lot of thought that's already kind of done for you.Rebecca Davis:
So if you're in an organization and you're trying to create change or change leadership, I'd much rather be leading the conversations and my context and making sure that I have a pulse on my particular cultural environment and pull from all these pieces, from the framework, where the thought's already been done about what are the right words and what do we do next, and what's the next step. So I've just found it an invaluable toolkit as a change leader.
Rebecca Davis:
I joined the framework team for a few reasons. One, I'd led so much change in so many different areas that, it's not that I wasn't challenged anymore, but I was really looking for something larger and different, and I've always had a belief that I really want to be the change that I want to see in the world. And I think being part of the framework team gives me access to things like this and all over the world to really help connect the humanness of people alongside with all the great techniques that we've learned, and hopefully expand it and just create a better place to be in.
Jasmin Iordandis:
Yeah. Cool. And you kind of touched on that in your response, but if we had to say, who is the Scaled Agile framework for and who would it most benefit, what would you say to that?
Rebecca Davis:
Yeah. I guess my opinion on that is I believe the Scaled Agile framework is for people who believe that their organizations have it in them to be better, both internally inside of themselves, as well as have this gigantic potential to go help the customers they serve and may be struggling right now, to really realize that potential. So I don't really see the framework as it's for a specific role necessarily. I think it's for people who believe in betterness. And those people, I found, live across an organization and across multiple different roles, and the framework just really helps you align that.
Jasmin Iordandis:
Yeah. And I think one thing that's evident from SAFe, once you learn how all the different practices and ceremonies work together, is exactly as you've said around connectiveness. And you also touched on having a common language. How important is that, when we're talking really large organizations with multiple different functions who, let's be honest, it's quite common for different functions to fall into different silos and things to break down. So how important is that connectivity and that common language, so that an organization as a whole can scale together?
Rebecca Davis:Yeah. I don't even know how to state the amount of importance that is. I guess, specifically the organization I just came from, had over 400,000 people that worked there. And the last thing I want to is to debate what the word feature means, because that doesn't actually end up within a conversation where we have an understanding of why we want to feature or why we want this particular outcome, or how this outcome relates to this other outcome, if we're spending so much time just choosing word choice and having a conversation instead about what does the word even mean.
Rebecca Davis:
So I like it mostly because it gives us all this common framework to debate, and we need to be able to do that in really transparent and open ways across all of our different layers. So I don't even know how to quantify how much value it brings just to have this ability to bring stability, and the same language across the board, same word choice, same meaning behind those word choice, so that we can have all those debates that we need to have about what's the best possible thing we could be doing, since everything that we can do is valuable, but some things we have to decide are more valuable than others.
Jasmin Iordandis:
Yeah. And I think that really talks to what you were saying about helping an organization to reach its potential. It sounds like getting bogged down in what you call things or how you discuss things. And to be able to align on a common meaning in the end, you kind of need that common structure or that common language. And you're only going to get in your own way if you don't have it. So it makes total sense that the framework could really enable organizations on that journey. And in your experience, because it's implied in the name, it's about scaling agile. And I guess when we think of the Scaled Agile framework, we think of all those organizations of such a large size as the one you just mentioned, 400,000 employees. In your experience, what's a good time to introduce the Scaled Agile framework? Does it need to be right from the beginning? Does it need to be those organizations that are 400,000 people strong? Where is the right time to intersect the framework with an agile transformation?
Rebecca Davis:
Yeah. I think that's a really fascinating question, and my answer has changed over the years. I originally started researching Scaled Agile, because it was my first big transformation alongside of a large organization, and I knew there had to be some solutions out there to the problems I was seeing, and I discovered SAFe. But thinking back, I started my own startup company right out of high school actually. And I really wish that I would've had something to pull from, that gave me information about lean business cases, and speaking with my customer and getting tests and getting feedback. So I feel like the principles and the practices and the values are something that could be used at any size.
Rebecca Davis:
I think the part about scaling, the part about deciding like, "Hey, I'm going to do PI planning," I don't personally feel like you need to do PI planning if you have four people at your organization, because the point is to get teams across different groups to talk. You should definitely plan things 100%. So I think part of the idea is like, "When do I implement a train," or, "When do I have a solution train," or, "When do I officially call something LPM," versus just having discussions because my company is so small that we can all have discussions about things. I think those are a different part of implementing the Scaled Agile framework than just living and believing in the principles and the values and the mindset from whatever size or get-go you're at. Does that make sense at all?
Jasmin Iordandis:
That does make sense. And I guess then the question becomes, where do you begin and what would the first step be in implementing SAFe? And taking from your own experience, where do you start with this framework?
Rebecca Davis:
Yeah. I love that you asked that, as I've honestly seen this happen to me as well as some other change agents, where Scaled Agile gives us this thing called the implementation roadmap, and it has all the steps that you can start with. And it's proven, and companies use it and it works. And what I've found in my own change leadership is when I skip a step or I don't follow that because I get pressure to launch a train, instead of starting with getting my leaders at the right tipping point or having that executive buy in, it causes me so much pain downstream.
Rebecca Davis:
So if I were to give advice to somebody, it's, "Look, pull that map down the implementation roadmap from the SAFe site and follow it. And keep following it. And if you find that you..." I think that, back when I look back and do my own retrospective, the moments where I've decided to launch a train without training my people or launch or start doing more product management practices without actually training my people, it causes me a world to hurt later on with coaching and with communication, with feedback. So it's there for that reason. Just follow it. It's proven.
Jasmin Iordandis:
Yeah. And that's really good advice. And I think when people look at the roadmap for SAFe, there's a lot on there. But when we are talking agile transformations, necessarily there is going to be a lot that could get you there. So it kind of makes sense when all the thinking is been done for you and all those steps have been done. Just trust the process, I guess, is the message there, and following through on all of that. And I think it's really interesting, because the first step with SAFe is, as you say, getting your leaders on board. And often, we might be attracted to doing the work better. So let's start with those ceremonies. Let's start with all those things that make the day to day work better. How important it starting with the leaders of an organization?
Rebecca Davis:
Yeah. I've run the grassroots SAFe implementations where you start with the bottom and then you kind of move up. And personally, and this is a personal opinion, I'd much rather take the time and the efforts to get the communication right with the leaders and get the full leadership buy-in than be in that place again, where I'm trying to grassroot to move up and I hit the ceiling. The one thing I used to kind of tell the coaches that reported to me, and something I believe in deeply, is what we're trying to do with transformation is a journey. It's not a destination. So because we want to start that journey healthy and with a full pack of food and all those things, we need to take the time to really go and be bold and have conversations with our leaders, get their buy-in to go to Leading SAFe.
Rebecca Davis:If they're not bought in to coming to a two-day course, then why would we believe that they're going to come to PI plannings and speak the way that we hope they will and create the change that they need to really lead? So I think that's one of the most important things, if not the most important thing from the very beginning, is be bold as that first change leader in your organization, go make those connections.
Rebecca Davis:
It may take a while. I've been in implementations or transformations where it started with just me discovering issues that senior leaders or executives were having, and going and solving some of those, so that there was trust built that I was a problem solver. So I could ask for the one hour executive workshop, which really should be a four to six-hour executive workshop, to get to the point where I could do the four to six-hour executive workshop, to get to the point where I could do PI Leading SAFe. And if that's what it takes to gain you that street cred to go do it, then, man, go do it, because that's where you get full business agility, I think, is getting that really senior buy-in and getting that excitement.
Jasmin Iordandis:
Yeah. That's really interesting. And I think building that level of understanding and building that foundation, we can't go past that. And I guess on that as well, from your experience, you've kind of hinted at one there, but what have been some of the challenges that you've experienced in implementing SAFe or even just in agile transformations more broadly, and as well as some of those opportunities that the framework has helped to unlock? So let's start with the challenges. What's some of the hard things you've experienced about an agile transformation and even implementing the framework?
Rebecca Davis:
Yeah, I'll give some real examples, and this first thing is going to sound a little wishy washy, but I also believe it, is the biggest challenge to transformation is you. So what I've discovered over the years, is I needed to step up. I needed to change. I think it's really easy to be in an organization and say, "My leaders don't get it," or, "Some won't understand," or, "It's been this way and I can't change it." And I think that the first thing you have to decide is that that's not actually acceptable to you as a person. And so you as a person are going to go fight. Not you're going to go try to convince somebody else to fight, but you are going to go fight. So I think that personal accountability is probably the biggest challenge to wake up every single day and say, "I'm going to get back in there."
Rebecca Davis:
I think from an example point of view, I've definitely seen huge challenges when the executive team shifts. So when we've got a set of leaders that we did the tipping point, we've gone through Leading SAFe, we've launched our trains. And then the organization, because every organization is going through a lot of change right now, and people are finding new roles and retiring and all that, there's a whole new set of executive leaders. And I think one of the things to discover there is there are going to be moments where it sucks, but you have to go and restart that implementation roadmap again, and reach that tipping point again, because there are new leaders. And that's hard. It really is, and it drains you a little bit, but you've just got to do it.
Rebecca Davis:
I think other challenges I've run into is there's a point after you've launched the trains and after you have been running for a while, where if you don't pay attention, people will stop learning, because you're not actively saying like, "Here's the next thing to learn. Here's the next new thing to try." So I do think it's the responsibility of a change leader, no matter if you're a LACE leader or not, to pay attention to maintaining excitement, pay attention to the continuous learning culture and really motivate people to get excited about learning and trialing and trying.Jasmin Iordandis:
Yeah. That's an interesting point. How have you done that?
Rebecca Davis:
Hmm. So I think a few things. One, I had big lessons learned that there's a point inside of a transformation where, as an SPBC or as a change leader, that transformation is not yours anymore. So I had kind of a painful realization at one point that I had in my head the best next thing for the organization, and I was losing pulse of the people who are actually doing the work. So I think what I've discovered after that is, to me, there's a point where your LACE members and your change leaders and your SPCs need to start coming from a lot more areas. And honestly start to be made up of people who are not, at the moment, excited about the SAFe implementation, so you can hear from the pulse of the people.
Rebecca Davis:
And then I think if you can get those people and invite in and say like, "I'm inviting you to share it with me what's frustrating, what's good, what's bad, what's great, as well as I'm inviting you to tell me all the things that you're discovering out there in webcasts or videos that seem you'd like to try them, but we're not trying yet, and start giving back the ability to try new things and try things that you feel are probably going to be anti-patterns, but they need to try them anyway." So kind of a scrum master would do with a team of like, "Yeah, go try and then we'll retrospect." I think you have to do that at scale and let people get excited about owning their own transformation.
Jasmin Iordandis:
And what's the balance there between implementing the framework and taking all the good stuff that the framework says is good to do, and then letting people experiment and try those things, as you say, that may be anti-patents? Where's that sweet spot to allow that autonomy and that flexibility and that experimentation with still maintaining the integrity of the framework?
Rebecca Davis:
So I think the interesting thing is they are not actually different. So in the framework, we say hypothesis first, test first. So what I found is a layered kind of brain path where there're the steps in the framework and make sure we have teams and balance trains and all the principles and the values, and if you can live those principles and values all the time, while you're testing new things. So you test first like, "Hey, I want to try having my train off cadence from the other trains. I think it would be helpful for us." "Cool. Test that." And what we have to test it against is are we still living our principles? Are we still applying our values? Are we still applying the core fundamentals of agility and lean throughout that test and also as proof points?
Rebecca Davis:So do we have an outcome where," Hey, I just made my train into a silo," or do we have an outcome where, "Well, now we have two different PI plannings within the overall PI cadence that one of them we merge with all the other trains and the other one is shorter because our market cadence is faster." Well, that's a beautiful win. So I think the key is it's not different, but one of the test points is make sure to check in on those principles and values.
Jasmin Iordandis:
Yeah. Have you ever seen that work well? The example that you just provided with the PI cadence, that makes complete sense, and it doesn't seem like it's going against the grain with anything that SAFe is there to help you achieve.
Rebecca Davis:
Yeah, I think that. This was kind of a little bit of what my summit talk was on last year, is during COVID, there were some trains. We had, I don't know, 30 trains. Two of them were having daily new requirements emerging from all the different states across the United States and emerging from the government and emerging from everything. Those trains were making sure everybody could get vaccinated across the United States. That's really darn important. And they needed to re-plan sometimes daily. It just didn't make sense to say, "Now we're just going to stop and go into PI planning for three days," when there wasn't any way that they could even think about what the next day's requirements could be. Since then, they still have a faster market rhythm. Then there are other trains that are working on, have a set unknown. There are trains that know that these holidays are when we need to release something or end of year is when we need to make sure that we've got something ready.
Rebecca Davis:
COVID is still in a reactive state. So what they've emerged into this year is those trains are still doing PI planning from my knowledge, I'm not there anymore, but from my knowledge. But they do eight a year instead of four a year. And four a year are on the same cadence and the other four are not, and it meets both needs. So I do think that key is test, and don't test just for the sake of it just because something feels dry or you get a new leader, and they haven't gone through Leading SAFe, but test because something actually doesn't feel right about, "We're not meeting our principles or values right now. We think that we could meet them better in this way. We think we could accelerate the flow of value in this way. Let's try it."
Jasmin Iordandis:
Yeah, cool. And on that, what are some of the red flags that you've seen in practice where those values aren't being met to be able to say, "Hang on a sec. This isn't working. We need to switch course"?
Rebecca Davis:
Yeah. Some of the things I've seen are the whole fun around when people are prioritizing their hierarchy or their piece of the organization over the enterprise value. So I've definitely seen people come to me and say, "Hey, I'd like to do his test." And when I ask the reasons why, a lot of the reasons are like a thinly veiled, "Because I would like more control."
Rebecca Davis:So I think back to the values piece is that, "Okay, what's your why? Let's start with why. Why would you like to try something? What does that trial outcome achieve?" And, A, if it's really hard to articulate, probably there might be a bad thing going on, or if it is articulated and it actually goes against agility or lean practice and or diminishes flow or creates a silo, that's an initial gut. I think throughout testing, it's important to, the same way that we would do with iterations, have check-ins and demos, not just of what's the product being produced, but what is the change producing? So figuring out what those leading indicators would be and treat it the same way as we would treat a feature hypothesis or an epic hypothesis. We have some outcome we believe we could achieve. We're 100% open to being proven wrong. These are the things that we want to see as leading indicators as success and be really open with each other.
Jasmin Iordandis:
Yeah, cool. And it sounds like what's key to that though is having some concept of what that intended outcome is as a result of that experiment. It's not just going in for, as you say, the sake of doing an experiment. You want to have an idea of where you want to end up, so you can see if we're actually getting there or not.
Rebecca Davis:
Yeah.
Jasmin Iordandis:
That's really fascinating. And I think experimentation and iterative improvement, it kind of goes together. It's not just blindly following something because that's what you are supposed to do. It's preserving the values. That's a really interesting concept. And I think in that, would also come enormous opportunity. So in your experience as well, going back to the times where you've brought SAFe to an organization, or you've been going through an agile transformation, what are some of those opportunities that you've seen the framework unlock for enterprises or organizations that you've been leading those transformations within?
Rebecca Davis:
Yeah. I always was drawn to this idea of true value flow and business agility. So for me, what Scaled Agile helped unlock in a few of my organizations is, I always targeted that, like I'm not trying to make my thing better, I'm trying to make everything better. And with that mindset, really pushing for anybody should be able to take a class. Anybody should be able to take any of the classes. And these days, the enterprise subscription helps with that a lot. When I first started, we didn't have that. So it was also like anybody can take a class, and there should be creative ways of getting it paid for it.
Rebecca Davis:
But through that kind of invite model of really anybody, I had a nurse come take one of my SAFer teams classes, just because she was curious and she saw something about it on my blog, which ended up with her being more excited and getting to do agile team coaching for a set of nurses who were highly frustrated because their work on an individual basis was ebbing and flowing so much, and they felt like they weren't giving good patient care to coaching them on Kanban and having them all get really excited because they got to nurse as a team and whoever was available took the next patient case, and the patients were happier, and just being able to invite in and then say yes to coaching all of these roles that are so meaningful and they're so excited and they're something different.
Rebecca Davis:
And that same model ended up going from nothing to having a marketing person randomly take one of my Leading SAFe classes, which then turned into them talking to the VPs of marketing, which then turned into an 800-person marketing implementation. So I think the key is be open and spend time with the curious. And it doesn't matter if they're in your org. It's not like that's what I was paid to do, it's just really fun. So why not? If somebody wants to talk to you about agile, talk to them about agile. It's really cool.
Jasmin Iordandis:
Yeah, cool. And I think what I love about that is often agile may be associated just as software development teams. But as someone who's in marketing myself, I love the benefit and the way of thinking that it can provide to very traditional challenges, but the way that it can unlock those challenges in ways that not have not been approached before. And I think that there's something to be said in that too, around what you were saying earlier around maintaining excitement. And I feel like this question's already been answered, because often it's discussed, "Okay, we are scaling agile, we're going through a transformation." And it implies that there's this end state where it's done. It's transformed or we've scaled agile, but it doesn't sound like that's the case at all.
Rebecca Davis:
No, I don't think at all. I think mostly the opposite of... If you look at even yourself as a human, your whole life, you're transforming in different ways. Everything's impacting you. The environment's impacting you, whatever happens in your life is just this whole backpack that you carry around and you're transforming all the time. And the exact same thing, I think, for an organization and company. Today's age is nuts. There're updates all the time, there's new technology all the time. You and I are doing a talk from completely different countries, and there's change literally everywhere.
Rebecca Davis:
So yeah, I think part of transformation is helping your organization feel comfortable or as comfortable as possible with the rate of change happening and all the people within it, and not see change as a bad word, but as a positive thing where we can make betterness out there. And it's forever. It's a journey. It's not done. I really like Simon Sinek when he talks about that infinite game. I just feel really close to that of, we're not in it to win this moment or this year, we're in it to make a better future for ourselves and our children, and that's going to take forever. The people are in it right now and they've got to be excited about that.
Jasmin Iordandis:
Yeah. And I think that's that balance of delayed gratification, but constant improvement. So you'll feel and experience the improvement along the way. It's not like it'll be way out in the future where you won't feel the benefit of what you're doing, but it's something that's going to be built up and happen over time.
Rebecca Davis:Yeah. And I think you reminded me just from saying that. I did that marketing transformation, and I just deeply remember a call with one of the marketing VPs who, after four or five iterations, I did a check in with her. And she's like, "My team is so happy. Is this because of agile? Is this what agile is, is happy with [inaudible 00:32:17]?" "Yes."
Jasmin Iordandis:
Yeah, joy at work, right?
Rebecca Davis:
Yeah.
Jasmin Iordandis:
Isn't that what it's all about? That is so cool. And yet the goal initially is never to go out and make people happy. It's just one of those bonus kind of side effects, a happy side effect.
Rebecca Davis:
Yeah.
Jasmin Iordandis:
Awesome. And I think I really want to talk about this idea, because you've mentioned it a couple times, you've even just mentioned then marketing, nursing. But then when you're in these larger organizations, you've got all these different functions. And I think it raises this idea around organizing around value. So I want to make sure we talk a bit about that, because value doesn't just happen from one function, or it's not delivered from just one function or one team. It's something that many people across an organization may have a hand in delivering. But I really want to get your take around this concept of organizing around value. What does that mean and what does that look like?
Rebecca Davis:
Yeah. I think there's a base concept that is also in that implementation roadmap around what happens first. So how do we first organize around value, because organizations tend to be organized around hierarchy. I am a VP of marketing and I have marketing all the way down. And so there's that first step of identifying what the value is that you produce as an organization. So being able to articulate it to begin with, which is not always an easy conversation. Sometimes it takes a bit of time, and then organizing all the different types of roles around what that value is. So I think that's your first thing in what most organizations implementing scaled agile start with, is just identifying it, forming around it, which ends up being what your trains end up being.
Rebecca Davis:
My experience is, because of that same rapid market change, the world changing so far, it's really important to re-evaluate how you've organized around value over time. So in my experience, one of the really healthy things that we used to do is, at the end of each year, give a chance to look at the different train structures and look at how we've organized and say, "Is this still right? And what's our strategy for next year? Where are we trying to head for our consumers and our users? And is there a different way to organize, that helps us with that?" And I say give a chance because in some years, we'd be like, "No. 80% of our portfolio is actually good to go. Things are flowing. We're doing okay." 20% of it has an entirely new strategic shift that's going to hit them, or, "Last year felt not good. We had too many dependencies. We didn't have the right people on the right trains," all those things.
Rebecca Davis:
And so at least take a pause and look at it, and see if our value still mean the same thing as it did a year ago or two years ago. Do we need to reorganize? What does that mean? What does the change leadership around it if we do need to, so that we're always focused on value, and it's not a definition that we gave ourselves five years ago and just stopped realizing that the world has changed.
Jasmin Iordandis:
Yeah. A living definition because it changes depending on what's going on in the world, but also what's going on within the organization and coming back to that idea of experimenting as well, like if you've tried out a new way of working, and that's gotten in the way. But even something that you said there really stood out is, "Okay, it didn't feel good. We might have had too many dependencies." And that brings up the idea of, "Well, how does that flow of value happen?" Oh, that sounds like there's a stifle to the delivery of value. So how do you optimize that flow particularly when there may be multiple people delivering that value?
Rebecca Davis:
Yeah. And I think Scaled Agile gives us some tools for that. So I think one of them is that first session I talked about, value stream and down vacation, so that you can really do a process for talking and discussing with the right blend of people. What is the value and how can we organize around that? I think past that point, there's another tool that I see used far less than I would think it would be, which is value stream mapping. So after we've identified it, now can we actually map what's happening? From concept to cash, which teams are doing pass offs? How long does it take to get an answer on an email? How long is it taking from testing to all the way to release?
Rebecca Davis:
So doing a lot of intentional measurement. Not measurement because we're judging people, but intentional measurement of, we organize this way, this is where all the pieces are connecting, and how long things are taking, as well as how people feel inside of their steps, like does it feel silo? Does it have an outcome? Did we put all of the designers and HR people and engineers on a train, but we made them separate teams, and so it still doesn't feel connected? That's what mapping's for. And those maps and also the program boards that actually visualize like, "Here's the dependencies," versus, "At the end of the PI, this is what those dependencies actually ended up being."
Rebecca Davis:
It's not that dependencies are bad, but they should be adding value, not restricting flow. So I think those connected stories as well as things like employee survey scores and just employee happiness are really good inputs, to, are we delivering flow. And it is a blended view. Some of it's qualitative and some of it's quantitative. But are our own internal things showing us good, bad and different, as well as how are our customers. So do they feel like they're receiving value or that they're receiving bits and pieces and they're unsure about the connected value? I think all of those are indicators.
Jasmin Iordandis:Yeah. And would you say you'd need to have an idea of what those indicators are beforehand, so you can keep an eye on them as the PI progresses? So for example, you've done your value stream mapping, you've built your art. At that point, do you identify what those measurements of flow ought to be and keep an eye on them, or is it more retrospectively where you see these kind of things getting a little bit stuck?
Rebecca Davis:
I think there's both. So definitely those metrics that we indicate inside of the framework are healthy, good for teams and trains and solution trains and portfolio. So I think there is a set of metrics that you should and can utilize. Retrospectives are key, because retrospectives create action. So while we measure, then what's the conversation we have about them? Because what we don't want is vanity metrics. And my personal way of defining vanity metrics is any metric that you do nothing with.
Rebecca Davis:
So I think a key is use them to hold conversations and create outcomes, and create actions and make sure that you're prioritizing those actions. I think there's another piece of just understanding that this is not just about team and train. So teams and trains definitely do need to improve and measure themselves, but so does the portfolio, so does the enterprise, so do the pieces that connect to each other across different trains. So I do think if you over focus on, "Let's just make our teams go faster," you may be missing the whole point of how do we make our organization flow better, which may or may not equate to moving faster right away.
Jasmin Iordandis:
Yeah. Yeah. And team and train don't exist in a vacuuming within that organization like whole bunch of-
Rebecca Davis:
No, [inaudible 00:40:43].
Jasmin Iordandis:
Yeah. Well, I think we've touched on some really, really interesting concepts, and just I can't wait to hit the SAFe Summit, which is a really good segue to the fact that the next time we meet, Rebecca, it will be in person. And you're hosting a workshop at SAFe. Can you give us any sneak peek of what we can expect to be excited about at the summit?
Rebecca Davis:
Yeah. First of all, when we meet each other in person, I'm very short. So I think I'm maybe five foot. So that'll be exciting. So Harry, on the framework team and I, are running a workshop about flow. So we'll be doing a flow workshop. I can't talk about all of it yet, because some of it we're going to announce inside the summit, but I'm really excited. So I think if you do sign up for our workshop, you're going to get active advice, and be able to work also alongside other organizations and other people, really understanding flow, and how to apply improvements to flow and how to identify blockers to flow and what to do about it. So we're really focusing on why do certain things matter and what can you specifically do about it, whether you're at the team level or the train level or solution level or the portfolio level.
Jasmin Iordandis:
Cool. That sounds exciting.
Rebecca Davis:
And we [inaudible 00:42:08] a lot of other workshops, but definitely come to ours.
Jasmin Iordandis:
Well, we've just spoken about the importance of flow, so it makes sense. Right?
Rebecca Davis:
Yeah.
Jasmin Iordandis:
Awesome. Well, I personally am really looking forward to coming to SAFe and coming to Colorado and to get to chat with you a little bit more. But thank you so much for your time and joining us and sharing your expertise and experience on agile transformations, scaling agile and the SAFe framework itself. Thank you so much for your time, Rebecca.
Rebecca Davis:
Yeah, I appreciate it. And I look forward to maybe one day being able to do this in person with you in your own country. So that'll be really awesome.
Jasmin Iordandis:
Yeah. Cool. That would definitely be awesome. Thanks a lot.
Rebecca Davis:
Yeah. Thanks.
Text LinkEasy Agile Podcast Ep.11 Dave Elkan & Nick Muldoon on building Easy Agile
On this episode of The Easy Agile Podcast, join Nick Muldoon and Dave Elkan, Co-CEO's and Co Founders of Easy Agile. As they look forward to the next phase of growth for the company, they wanted to take this opportunity to reflect on their journey so far.
Nick and Dave talk growing a start-up in regional Australia, finding the right people, sustaining a positive team culture and the importance of having values driven teams."Our purpose is to help teams be agile and in doing that, we're doing that for ourselves, we're constantly trying to learn and adapt and experiment with new things. I hope that was a useful little tidbit and journey from Dave and I on how we got Easy Agile to this point."
- Nick Muldoon, Co-CEO, Easy Agile
"There's these funny little hacks and analogies and I think that's a longterm vision thing. If you are running a business which doesn't have that longterm vision and purpose, then you can go actually in multiple directions at once, and you're not going to make any progress."
- Dave Elkan, Co-CEO, Easy Agile
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Transcript
Nick Muldoon:
Good day, folks. Nick Muldoon with co-founder, co-CEO of Easy Agile, Dave Elkan. Before we kick off, we'd just like to do an acknowledgement to the traditional custodians of the land on which we broadcast and record today, the Wodiwodi people of the Dharawal Nation. We pay our respects to elders, past and present, and extend that same respect to any of our aboriginal folks that are listening today.
Nick Muldoon:
Dave, just a bit of a reflection on five and a half years of business?
Dave Elkan:
Business? Yeah, a rollercoaster. It's been great fun.
Nick Muldoon:
It is a rollercoaster, isn't it? I guess, where's the best place to start? The best place to start is at the start.
Dave Elkan:
Yeah, I mean we can go before the start. There's always a good prequel. We can do a prequel episode later, I guess. But I guess the earliest I remember working with you, Nick, was at Level 15 at Kent Street, at Atlassian. There was this redheaded guy down the one end of the building, working on Atlassian GreenHopper and I was busy working on the Kick-Ass team at the time, building the new issue navigator, which is now the old issue navigator, back in 2011. And then you screwed off to San Francisco and I followed eventually, and then we hung out there for a while, didn't we?
Nick Muldoon:
Yeah, I remember that because we sat down, I was back to get married, and we sat down and had a coffee and a yarn about you and Rin relocating to San Francisco and how it had been for Liz and I, and what the process was like and all that sort of stuff.
Dave Elkan:
That's a great opportunity to acknowledge our lives in this amazing journey as well and if it wasn't for those, we probably wouldn't have gone to San Francisco in the first place, because a large part of the promotion of going overseas and doing that for me anyway, and for yourself, I'm pretty sure.
Nick Muldoon:
Yeah. Well, Liz was this big conversation of go overseas and experience something new and I was quite comfortable in Sydney and enjoying my role with product management at Atlassian, but it was really a push to try and experience and do something a bit different.
Dave Elkan:
Absolutely, same here. And you were there for over four years, in San Francisco, and I was there for three. But you came home, you got married, and I just grabbed you for a coffee and we sat there in Martin Place and had a chat, and you said, "Yeah, it's great. Come over, you can stay with me for two weeks." And I'm like, "Oh, I barely know you."
Nick Muldoon:Yeah, but it was so much. I mean, even not knowing Liz or I, it was way better than the alternative. So for folks listening in, the Atlassian apartment, at the time, was in a fairly rough part of The Tenderloin in San Francisco, and it probably wasn't the greatest introduction if someone was relocating to San Francisco.
Dave Elkan:
No. But to cut a long story, there's a lot of good stories here I'm sure we can tell one day, but eventually, we both had daughters in San Francisco and we wanted to be home and closer to family. Then we came home to Sydney and found that the traffic is 20% worse or 50% worse than when we left and we were uprooted. So once you've been uprooted, you've got to plant yourself back somewhere and it's quite easy to change at that point, and you've chosen to go outside of Sydney.
Nick Muldoon:
Yeah, this Wollongong regional lifestyle.
Dave Elkan:
Yeah, where you can have a full block of land to yourself without breaking the bank and you can, relatively speaking, like times have changed a bit in that space, but since then, that's what we were chasing, wasn't it? And we looked at Newcastle, and-
Nick Muldoon:
Looked at Newcastle, looked at Brisbane, Adelaide, we even went through Wagga Wagga. We had the most amazing Indian meal in Wagga Wagga, we were almost like, "This is the place. If we can get food like this in Wagga, we're sweet." Bit too cold, but we ended up settling on Wollongong, in large part because of the proximity to the beach and the Early Start Discovery Space for the kids and just a pretty cool, chill place to raise a family. There are aspects of it as well, I think, that really reminded Liz and I of San Francisco. We used to go to the farmers market down at the Ferry Building a lot on a Saturday morning, and we found the farmers market on a Friday in Wollongong on Crown Street North, so there were these similarities to kind of enable us to transfer from one city to the other fairly easily.
Dave Elkan:
Yeah. It's a pretty easy place to live and to be. The way I like turn it, is it's just far enough away from Sydney.
Nick Muldoon:
Yeah, a nice little national park in between.
Dave Elkan:
That's right, it can't really encroach on us, it's not allowed. You can't build there so you're always going to have that buffer. But I do remember going back to Sydney for a niece's birthday and having been charged $9 an hour for parking at the beach, considering you don't even have a parking sticker anymore because I wasn't a resident, and I was like, "Wow, it's really expensive." But for anyone coming to Wollongong or the other way, you can park for free at the beach. That's just kind of like a good litmus test of the difference that we're talking about here.
Nick Muldoon:
Mm-hmm (affirmative). Yeah, I guess this regional life, like we didn't really have a tech industry here. We come from Sydney where, 10 years ago, there was this emerging tech scene and SydJS, SydCSS, other meetups up there, and in San Francisco we were thrust right in the middle of it. I remember, we were chatting the other week about a meetup where we met, the Ruby Creator at a Heroku meetup, I think it was, and a session on [detrace 00:06:17] at that company that's gone bust now, whose name I can't even remember, but we were in the heart of all the meetups in San Francisco. Then in Wollongong, there was none of it, and so it was like a question of what could we do to build a community here as well, try and meet other like minded folks?
Dave Elkan:
Yeah, it was definitely that desire, wasn't there? And we set out to do that, and I think it was Rin who termed it Siligong. I remember we were actually talking about Siligong Valley before we actually left, and we just decided to make that the name of the community. I was actually looking back on my old emails the other day and I was like, "Oh, we actually talked about Siligong before being in Wollongong," so that's pretty cool.
Nick Muldoon:
I remember early days because I think you and Rin returned on flight with [Umi 00:07:08], and Umi was six or eight weeks old.
Dave Elkan:
Yeah, October.
Nick Muldoon:
If I'm not mistaken, I dropped you at your mom's place so that you could catch up with your mom and Ken and that was kind of like home base. And it was a couple of months after that or something, where we finally had you down here. I think you stayed with Liz and I when you came down here-
Dave Elkan:
Yeah, again for two weeks.
Nick Muldoon:
... for another couple of weeks, and we were really talking about the genesis of what was, at the time, what was termed Arijea Products, and a brand that we never ended up sticking with. What do you remember about those early days and trying to get the business off the ground?
Dave Elkan:
Actually, come to think of it, you were staying in, not Coniston, [Carmila 00:07:59], it was actually less than two weeks because we all had little kids and it was just a bit crazy. So I think Rin and I organized... we came down and did inspections and we stayed with you whilst we're doing that, and then we were able to secure a place in Fairy Meadow and we moved down, so we were going back and forth a bit at that point. And then it was this six months of just literally... I didn't have a bike, I just walked to work, which is super new to me. I've always caught the bus or ridden my bike.
Dave Elkan:
Some of you may know I've never commuted to work and I hopefully will never have to do that, and we've engineered our lives around that kind of concept. But I think that it was really great, I was just living within two kilometers' walk of work, and that was for at least the first six months until I moved to Balgownie, but it was great time of my life and we had a brand new baby and just concentrating on the business, trying to [crosstalk 00:09:00]-
Nick Muldoon:
I remember, we really didn't have much of an idea of what we were doing in early days. We chased down one area and we said, "No, that's not appropriate," and then we kind of turned our attention to something else.
Dave Elkan:
Yeah. We were chasing our tails a little bit. We, at one point, had five products with two people.
Nick Muldoon:
That's right.
Dave Elkan:
I think that, that's too much, but with good conversations with the fellows around us at IXI, that we were able to have... like they were asking good questions and I remember Rob and Nathan asking us, "What is it you're good at?" And I think it was Rin, was like, "Okay, you've got this app idea, who're you going to market it to? Look at your networks." And it was, all those arrows started pointing towards Agile.
Nick Muldoon:
Yeah, I think it was this idea that Rin had like, "You can build it and they will come, or you can figure out your go-to market and your distribution piece, and what's the audience that you've already got, and how do you leverage the audience that you've already got in Agile Software Development to kind of seed and build that audience, and get some momentum?" And that's what really kicked us along and got us going. If I'm not mistaken, I think we'd actually... not that we had a lot of outgoings, but I think we were actually break-even by June of 2016, and it was kind of like this, "Hurray," moment because we were not going to have to get on the train and commute to Sydney for working at Atlassian or something like that. We'd found product-market fit and we could kind of pursue and go to the next stage.
Dave Elkan:
That's right, yeah. There's a lot in that story as well, like how we found product-market fit and the steps towards that and lots of learnings from that time as well, which is great to share eventually, I guess, but we might go down a rabbit hole if we jump into that one. But I certainly do remember good considered conversations that were held by lamingtons and tea in the Mike Codd building at the Innovation Campus at University of Wollongong, where we started. And that was really just a time to... it felt different to my prior, at the time 15 years of experience, where you actually, it's okay to stop and talk and think about what you're doing, whereas in the past, it's just been, "Go, go, go, build this thing." And it's like, "Oh, okay," so that was really refreshing for me and I think that, that was a really good step in opening up what became the story map, which was our first really successful product.
Nick Muldoon:
Mm-hmm (affirmative). You mentioned the lamingtons and tea, it was probably at least 50% of our time getting the business off the ground, was lamingtons and tea. It was chatting about stuff, it wasn't writing code, we didn't have customers to speak of. It was really trying to figure out what sort of market did we want to pursue, what solutions did we want to provide and what sort of business did we want to create? That was a large part of our time getting it off the ground.
Dave Elkan:
Absolutely. And for those listeners out there who don't know what a lamington is, it's actually a delicious piece of sponge cake dipped in chocolate sauce and then coconut, shredded coconut, so I know you can buy them in US, we actually did that at Atlassian and they were a huge success, especially because they had cream inside them as well, so real good for a cup of tea or coffee, whatever you take. But the thing is that it's a good idea to sit down with a co-founder and talk a lot more than you type, that's the kind of rule I took out of that.
Nick Muldoon:
It's interesting because it was kind of like that approach to talking instead of typing that was kind of like the genesis of one of our values, this engaged system, too. And I don't think you'd read Kahneman's book at that time, and that was something that came later, but even just this idea of, "Now, let's just take the time to think and process this sort of stuff," and the context [crosstalk 00:13:09]-
Dave Elkan:
No, I do remember. Sorry, yeah. I did a presentation at Lansing Summit in 2017 on Engaged System too.
Nick Muldoon:
16 or 17?
Dave Elkan:
16 or 17, I can't remember which one it is.
Nick Muldoon:
'16 because you went to Barcelona in '16.
Dave Elkan:
Barcelona, and that's what I did there, wasn't it? Yeah, so that was early on that I read Thinking, Fast and Slow, which I highly recommend.
Nick Muldoon:
And the context around this, for folks listening; in mid 2016, Dave had a nine month old daughter. My daughter was two years old and I had a newborn and you were to have... your number two was on the way, right? So we were building a business as we were starting and establishing our families as well, so it was, "Let's do it all," in a new city. Like, "Let's do it all at once."
Dave Elkan:
Yeah, you might as well, right? Just bite it all off and rip the Band-Aid off and get it done. I mean, my daughters were only 18 months apart, so that kind of... just get it over and done with. Get the hard part done and then you can go and enjoy yourself afterwards, just kidding. It's great to have lots of kids at a young age, like I really do miss that time. But yeah, we were pretty crazy, but we got through.
Nick Muldoon:
It gave us a constraint as well, didn't it? Because we couldn't burn the midnight oil, we couldn't flog ourselves from 05:00 AM to midnight because we simply did not have the energy and we had to get kids fed and bathed and off to bed and all that sort of stuff. So it brought a cadence and now that I reflect on that, there was another value that was kind of coming out of that, which was with respect to our balance and establishing balance in our lives.
Dave Elkan:
Yeah I do remember, sorry to interrupt, a tweet idea, I can probably dig it up, which was me hanging out cloth nappies or diapers on... it must've been, it was in Balgownie so that must've been after six months. But I was hanging out nappies and I must've been working from home that day or something like that, but that was just like me balancing life like that, with work. And I think it came back with like work, life, family balance or something like that. We would expand that to work life, family, community balance, is what we try and chase.
Nick Muldoon:
Mm-hmm (affirmative). How did we get on this journey around the values and kind of establishing the values? When was that in the life of the business?
Dave Elkan:
I can remember the place we were in, we were actually in our Crown Street office when we really sat down and really hunkered down into that, so that would've been 2018.
Nick Muldoon:
I think in November 2018, we held our first advanced Easy Agile, and that's where you ran the session, "What got us here won't get us there." And so at that point in time, we had the two products, we had Easy Agile User Story Maps and Easy Agile Roadmaps, and we had changed our brand from Arijea Products to Easy Agile, to kind of focus our energy on the Agile space. We divested the other three products that weren't focused on Agile, so we'd sold those off to another Atlassian Solution marketplace partner. I think that's where we started having these conversations around the next evolution of the growth of the business. Then it was in 2019 where we were back in Crown Street, back in the office, where we were having that conversation about codifying, establishing, writing down our values.
Dave Elkan:
That's right, and it's a highly valuable process to go through and to really just pause on the day to day, and really focus on it. That's something I've always had trouble with, like I've always got things to do, but once you just extract yourself from that process and zoom out and look at the company and what you've come up and what you hold dear, that's when you can really start having those conversations, but making it an actual thing. I think that you can't just do it on the side, you can't just do it as well as other things, it's really got to be like the priority as I like to say. Priority is not a plural, it doesn't make any sense if it's pluralized, but that should be the one thing you do in an ideal circumstance, like you just do it and really focus on it, because it's really hard.
Dave Elkan:
And it shouldn't, I guess not in one sitting, but at least when you do it, make it a serious thing because if they're real values and you live them, like they just are pretty immutable, they just keep moving forward with you. If you found you're not living them, then you should absolutely revisit them, but we've been lucky enough in that the values we put forward have stayed true and I really feel like, of all the companies I've worked at, even Atlassian, like these ones I've lived every day in very distinct ways.
Nick Muldoon:
Mm-hmm (affirmative). So what are the values we've got? We've talked about better with balance, and we talked about that a little bit. We also talked about engaged System 2 like this System 2 thinking. What are our values?
Dave Elkan:
Be the customer, give back, and [crosstalk 00:18:30]-
Nick Muldoon:
[crosstalk 00:18:30] was a big one, and commit to team. So better with balance, give back, be the customer, punch above our weight, Engaged System 2 and commit as a team. Go back to the conversation that we were having in 2017 around give back, that was something that was really System 2. How did we think about giving back to the community and what that meant to us as a company?
Dave Elkan:
I think it goes back to what you said before about the community in San Francisco we experienced and what we did here with Siligon and just making that a focal point for us to give back to the community. It doesn't build itself, like the community has to be actively built by somebody has to put their hand up and start it, and I think we did that. Since then, like we've enabled heaps of other people to be able to give back in a really easy kind of way like, "Let's host a meetup," "That's fine, here's our framework to go build that on." And also just the daily communication we have amongst each other on our Siligon Slack, which is just super valuable.
Nick Muldoon:
Super active, too.Dave Elkan:
Oh, super active, especially in lockdown, lots of people on there talking about all sorts of things.
Nick Muldoon:
I think maybe one of the other things, so Dave and I experienced this at Atlassian, which was this idea of the Pledge 1%, but in our first or second year of Easy Agile, Atlassian along with Salesforce and a bunch of other companies came together to actually codify and build the foundation around Pledge 1% and ask other companies to commit to that. And we made that commitment in 2017 if I'm not mistaken, to do Pledge 1% donations and now, where I guess we're kind of doing Pledge 2% donations, but what was the drive behind our Pledge 1% to Room to Read?
Dave Elkan:
It's in part laziness, because I really want a system to these kinds of things and unfortunately, when you're starting a business it's hard to dedicate the time and to think about that. So I took the easy System 1 option, which is to go with what we experienced at Atlassian, which was to back Room to Read, which is a great initiative to help ensure that young ladies, specifically in third world countries, get at least a higher education, get out of primary school, get into high school, and once they've gotten to that point, it's far more likely they're going to be independent. And with that kind of thing, like that investment, it's like restarting at the beginning and enabling countries and people to help themselves. If they're educated, that's a huge step in the right direction to both fighting overpopulation, climate change, all these things which benefit from those people doing well in life.
Nick Muldoon:
Mm-hmm (affirmative). Yeah, continually improving their lot in life, right? Like raising standards of living through education.
Dave Elkan:
That's right.
Nick Muldoon:
And if we think about punching above our weight as one of these other things, I mean I remember that was something that we talked about before we wrote down our values, that was something that we really did focus a lot of energy on. You mentioned before, there were two of us and we had five products in the marketplace. I'm not exactly sure that was a great example of punching above our weight, because we might've struggled a bit, but what are some examples of where we've punched above our weight as a small team from regional Australia?
Dave Elkan:
One of our products that we built initially was really a bit of a thorn in my side, it was continually breaking and it wasn't playing to my strengths, which is traditionally front end development. So after that and getting burned by that and having to stay up all night and fix it, I opted towards apps which are more front end focused, and so we've built Easy Agile User Story Maps and Easy Agile programs and Easy Agile Roadmaps primarily as front end apps. As a matter of fact, Easy Agile Roadmaps, for the first two years, didn't even have a server, it was just a static file in a bucket in CloudFront. That's the way Atlassian Connect works, it allows you to host apps that way, and that really can't break, it's just providing a different view on Jira in essence, but architecturally, it's quite simple. So therefore, we could easily... that was a way of punching above our weight, which also allows better rebalance, so they're kind of complimentary in that respect. What other ideas [crosstalk 00:23:24]-
Nick Muldoon:
Yeah, if not much can go wrong, then you don't have to be on call, and you don't have to fix things out of hours, so you don't wake up blurry eyed and fat finger and have a bug the next day that compounds the problem.
Dave Elkan:
And if you take the analogy too far, like you could think punch above your weight is like being able to punch someone really hard and then knock them over, but this is more like just definitely, you're running around the big [fur 00:23:44]. You're not even engaging in babble, you're just sidestepping it. That's why we've run those products, and until recently, we actually do have servers now for them, and once again, it's still very simple, but they're very well monitored so if something does go wrong, that we're on top of that.
Nick Muldoon:
I think one of the other aspects with respect to technology in punch above our weight, is we've quite often... I think maybe you mentioned before, with respect to Room to Read and the give back, the laziness, but we are lazy in certain respects and we just want to automate things. And I remember the XKCD comic that you share, with what is the right time to automate something and when do you automate it to get the return on investment that you want? But I feel like we've made some fairly good decisions around when to automate things and even around how we provide customer support or the old test and deploy, toying around with products, we've done these things at pretty good times so that we can deliver products to a global audience of a couple of thousand customers, from Wollongong out of timezone with those customers.
Dave Elkan:
Yeah. It's also being ahead of the curve as well, so I think Inception Week, which is something we do every fifth week now, we give up one week to provide the team with the space to explore new things. Amazing things have come out of that, which otherwise, if you would just week to week, week to week, you would never actually realize, but when it comes to mind is our dev container, which is a docket container which contains all of the parts which are required to develop our apps. So you just check out this one repository, run a script and it sets up your entire develop environment. It's a great way for the team to share the tools that help them punch above their weight, so it's a huge punch above our weight thing and that came out of Inception Week. So I think Inception Week's a punch above thing, and also the dev container's a huge punch above thing.
Dave Elkan:
We used to have so many problems with individual versions of this or that on everyone's computer, and now that's just all gone, it's never happening again, it's never come back to bite us since, and I think it's an overwhelming success. Sure, it does need an all new RAM and all new CPU, but it does... we'll get there, like it's going to get better.Nick Muldoon:
RAM and CPU are cheap, it's okay.
Dave Elkan:
You can never get time back, right?
Nick Muldoon:
Yeah, absolutely. So when we think about these things, how intentional do you think we were around the values in our approach to building and scaling a company versus things that just kind of happened?
Dave Elkan:
For a large part of the starting of the business, there was a lot of, "Just get it done," kind of mentality stuff, which has to happen. However, I want to hop back to when we started, everything was chaos. I remember this, early 2018, mid 2018, we'd come in on Monday, go, "What are we doing today? What's this week? Let's look at the backlog and have a look." And there was no forethought whatsoever.
Nick Muldoon:
And we'd kick a couple of things off the backlog and we'd just work through on that weekend. That was it, right?
Dave Elkan:
Yeah, pretty much. And so you proposed the idea, it was at the beginning of the year, it must've been 2018. Was it 2019? Either way, let's just do one week on clarity, which is our internal CI room, essentially, and just knock out a bunch of products and problems. That was the first time we started really focusing, because since we had so many products, I think we actually might've sold them by now at this point. Yeah, I think we definitely had. However [crosstalk 00:27:28]-
Nick Muldoon:
But we still had Roadmaps, Story Maps, Clarity Week, EACS, like we had other internal systems that we used and the team was actually growing beyond Dave and me, and it was growing. There was Jared and Satvik and Rob, and so the team was growing at that point in time as well. So it gave us the opportunity to put a number of people onto one problem for a period of time, like a week.
Dave Elkan:
That's right, and from that came this idea of focus, and we started doing focused sprints, so product focus sprints, which highlighted another terrible problem of run over, if you did run over in your estimates, then you would have to come back like in nine weeks or something and it was just [diabolical 00:28:12].
Nick Muldoon:That's right.
Dave Elkan:
So we dropped [crosstalk 00:28:14]-
Nick Muldoon:
What did we do? We did two weeks on Story Maps, two weeks on Roadmaps, two weeks on internal systems, two weeks on something and then one week on Inception Week?
Dave Elkan:
Inception Week. Yeah, I think [crosstalk 00:28:26]-
Nick Muldoon:
I can't even remember now, what that other thing was.
Dave Elkan:
It was nine weeks in total, wasn't it?
Nick Muldoon:
Yeah.
Dave Elkan:
[crosstalk 00:28:31] Roadmaps-
Nick Muldoon:
If you missed it and you didn't ship it, then we went onto the next product and moved that forward, and then we'd come back to it.
Dave Elkan:
In ages away. And it was super stressful for the team and we quickly destroyed that, the week we went with a more flexible approach to it, where we dropped the hard mandate of you have to exchange products now, we let them run over a bit and then we'd adjust the story points to the next one, blah, blah, blah. And then eventually, I'm scratching my memory, but essentially, we got to a point where we introduced opportunities, which was based loosely on Shape Up by Basecamp and we took a bunch of things from that, but most things of that didn't really gel with our way of working and our values.
Nick Muldoon:
I mean that whole opportunity cycle, we've evolved three or four times now.
Dave Elkan:
And they were ideally just two or four weeks of work, and then we'd do Inception Week and Tech Debt week, and we have a dedicated Tech Debt week as a mandate. We dropped that since, and we've got to now we have four weeks of work, which includes Tech Debt and then we have Inception Week, and that's kind of cool, right? Like we still have this mandate of Inception week, not Tech Debt week. That's the last thing; I feel like the mandates... because it's like kick starting your motorbike, you've got to really give a good kick and that's essentially what we've been trying to do over the last three years, is like get this thing running. I think we've-Nick Muldoon:
Built momentum.
Dave Elkan:
The engine is now running... yeah. The engine is now running and we're pulling the clutch out. It's just that the mandates slowly fall away and the team finds their own way, but I still feel that, that cycle is the most important thing, that five weeks where we stop, everyone knows what's happening. Because if it just runs off into the future forever, you can't compute that in your mind, but you can see forward five weeks and go, "I'm going to plan this work, it's not going to be done to a Nth degree because that's kind of a bit weird," it's just like, "Let's try and achieve this and let's bite off one bit at a time." Then we have a break with Inception Week, let our creative juices flow and then we'll come back to it the next round.
Nick Muldoon:
Right, so I have to call timeout here. So this is a sidebar for everyone listening at home; Dave just used this analogy of kick starting the motorcycle and then pulling the clutch out. So one of the things that Dave does tremendously well, is he grabs these analogies and he uses these analogies to simplify what I otherwise feel can be fairly complex kind of concepts, and simplify them and communicate them really nicely. That's not one I've heard before but there's a new one we can add to the repertoire, Dave. I love it.
Dave Elkan:
Thanks, mate.
Nick Muldoon:
What other sorts of things? Because I guess we're charting this journey over five and a half years, where it's gone from Dave and Nick and the addition of Satvik and Teagan and Jared and Rob and Brad, and a few people over time, to the point today where we are 27, 28 people. What are some of the other markers along the way, that we've kind of gone through, that have shifted or evolved how we operate? Like the Easy Agile operating system that we've talked about in the past.
Dave Elkan:
Well, it's something that we've just discussed in the execution kind of level. Obviously, every six months, everything just goes and explodes and you have to fix it, like there's always some major thing that happens every six months, and I feel like that's good and that's healthy, and that continue to run into those things. Either they're internal or external and I feel like we're dealing with an external one right now, which I don't really want to touch in this podcast, but I think that they're healthy for the business to adapt to. But certainly, I think in that time, like really understanding that it's the people that count, right?
Dave Elkan:
The business is in there, like it's a thing, but it's nothing without the people who worked for it, and it's in service of the people who work here, as well as the customers. And so that's something we've come out of it. What do you think, Nick? Like the cultural aspects of what we've built, what do you think stands out to you?
Nick Muldoon:
I certainly think there's these inflection points. I mean, I remember a conversation with Jared when we were in Crown Street Mall, and it was in 2019 and we were talking with the team around the kitchen table there, and we could get eight people around this kitchen table and we were talking about growing the team to take advantage of the opportunity and responding to requests from customers and all that sort of stuff. I think Jared said, "Well, I quite like it the way it is."
Nick Muldoon:
And then I fast forward to an interview with Jared, which went into the five year video that we saw just before Christmas and that was around his trajectory and how he's evolved and adapted professionally and personally along with the company. I think that's the story for all of us as team members, we've all kind of been on a journey together and we're all learning and adapting together. We do live, in many respects, we do live this Agile approach where we do reflect and we take the time and we think and we experiment with new approaches to getting work done.
Nick Muldoon:
Even, I think... and we've been talking about this a bit recently with respect to pace, that first version of our learning and development program, where we wanted to provide funding for people to go and pursue something that they wanted to learn about. But we got that out, "Hey, that was a morning's worth of work," we put out an L&D, people started using the L&D program, and we called it our Version one of our L&D program, and today we're on Version, I don't know, 1.4 or whatever it is, of our L&D program. There's a lot of things that have gone out and we tweak and we improve them over time to make them ever better and better suited, perhaps, to the current state of play within the team. Is that fair?
Dave Elkan:
Yeah, it is. It is, and I think that; A, I've never worked at a business who has anything like that, and where they actively encourage you to use it, spend the money, make yourself better. If you make yourself better, the team will get better, if the team gets better, the customers get better outcomes, and the company continues to improve, and it will be probably a better place for you to work in the future. So it's really a holistic kind of perspective, rather than, not narrow minded, but myopic or focused on just output. It's outcomes of output and I think that could be another value of ours, if we were to have seven, it'd be outcomes over output. So really stopping, having that permission to stop and think, and system to it and think about what it is you're trying to achieve, rather than just blindly doing stuff.
Dave Elkan:So from a developer's perspective, the fastest code is the code that doesn't exist, and so if you can do something differently, which doesn't require 100 steps or just decide, "Hey, this is really tricky right now, this bit of code we're trying to work on or this feature is really hard. Can we just delete the feature?" And we did it on notice, I know that sounds pretty bold, but quite honestly, that kind of discussion is really healthy to have. I want to encourage the team to think that way and I think that learning development is also something you can do to bring people into it, look at their trajectory as a way of gauging their abilities, and giving them really... throwing fuel on the fire in that respect and seeing them ramp up in their ability, and help those around them.
Nick Muldoon:
Yeah, so take us through that, because that's something that we definitely talked about a few times, like when we've been looking at candidates and in a hiring huddle around candidates, we've talked about those that are on a certain trajectory and that we think that we can accelerate that trajectory. Where did that come from?
Dave Elkan:
Where do thoughts come from? I'm not sure, that's a good question. I couldn't tell you, but I think it's pretty obvious when you look at someone's CV and you see... now, there's nothing wrong with people who have long tenured positions, but if you talk to someone and they can't really say what they've done in the last 10 years and they've donned that one position for 10 years and they haven't really got anything striking they can tell about how they've made that better, that kind of says a lot about that person. Maybe they would come in and they'd just coast... they're a coaster, right? If they're coasting, that's fine, it's their call, but at the same time, we look for people who are actively trying to make their impact bigger through their work, help those around them. And you can see that, you can see, "Oh, look. They've been at the same company, that's fine, but they've gone and done these different roles or they've seen this kind of improvement in their approach."
Nick Muldoon:
This comes back down to that article, that Financial Review article, the mid-career annuity, so this was an article that we must've been kicking around in 2016, 2017, and it was around a Japanese term, mid-career annuity. You could have 20 years of experience in a role or you could have 20 first years of experience, and I think early on, and maybe it still occurs these days, I think it probably does, but it felt like we were getting 20 quarters of experience. Over that five year period, there was always some big, new challenge that we needed to learn and adapt and incorporate into the business over the first five years. So we were always learning and adapting, and we wanted folks that were on a similar journey and they were learning and incorporating and adapting and experimenting themselves.
Dave Elkan:
Yeah, it's something definitely, that can be learned, and I think that if you bring on new stars, they can just get that, this is what they do by default because you've put them into that environment. But some environments, especially older companies, can be fairly stagnant and static, so that just reflects on people's CVs. Either there's some kind of reason why the company won't give them a promotion or give them opportunities to chase, how we have a different approach where we throw too many opportunities at people, I think sometimes, and I've seen people using their L&D so much, it is actually impinging on their better with balance value. I'm like, "Whoa, this is fantastic but don't forget you've got kids and you've got to help look after them," and [crosstalk 00:39:41]-
Nick Muldoon:
Temper your enthusiasm, yeah.
Dave Elkan:
Yeah. So that's something to look for.
Nick Muldoon:
Stopping and reflecting on five and a half years, what's the purpose of the business, what's the goal over the next couple of years?
Dave Elkan:
Have fun, learn, what about you?
Nick Muldoon:
Definitely learning.
Dave Elkan:
Stay in business.
Nick Muldoon:
Oh, yeah. Stay in business, sustainable growth is always a good one. I think that's important. Yeah, I don't know, it's interesting. I feel like some days, it can be really fun and other days, it's not fun at all. That's probably due in large part, like when we started this, we were not in service of anyone but ourselves and one another, and now I feel like we are in service of a team of people that are themselves in service of the customer because we've got a couple of thousand of them. So it's the responsibility and the accountability's changed, and the way that fun comes about is, these days... it used to be fun to have lamingtons and chat, and these days, typically, there's someone else in the crew that is organizing the event that often participate in that I find fun and enjoyable with the rest of the team, rather than being able to carve out that time and do that.
Nick Muldoon:
I remember when we roped in a bunch of folks from iAccelerate and we went into town and we'd go into town and we'd go and we'd get a Laksa in town and we'd get a bowl of Laksa. It's been harder to do that in the past 12 months, given the global environment and all that sort of stuff, so hopefully we can find a bit more of that in 2022.
Dave Elkan:
And maybe ramen. There's ramen now.
Nick Muldoon:Oh, and it's great, you know it.
Dave Elkan:
Yeah. I think refining what we do and continuing to think more about that, so specifically with the engineers, I like to use a goal based... goals are big at Easy Agile, I think you should talk a bit about goals, but we use them to help guide people in chasing down things they want to achieve, and we can align those things with what the business does to an extent. Then, you can actually go and achieve your professional and goals through the business and the business is the vehicle to do that, rather than having to it outside. That's really cool, like find that harmony there so both Easy Agile can succeed and the people who work here can succeed.
Dave Elkan:
I think it actually is quite difficult, like you go, "Hey, take a step back, think about what you want to achieve, give that to me, and then I'll see what I can do to change the course of the business to help you accomplish that. What can we do? Maybe there's a middle ground we can chase down together." And that's something new to me and I'm kind of using that instead of performance reviews so make sure you do your goals, people. [crosstalk 00:42:44]
Dave Elkan:
But yeah, also you've made sure, you want to look back in time and you want to see yourself in the future, reflecting with the team. When they've gone and moved on, [crosstalk 00:42:56]-
Nick Muldoon:
Oh, yeah. Absolutely. I was even chatting with Elizabeth Cranston this week and I was saying, "I can picture in the future, you're living down at Narooma down the coast and I can come down and have a cheese and biccies with the families and you're looking over the bay at Narooma or something, and we're reminiscing on this period of time at Easy Agile." I can totally see that. Yeah, I think it's great and I think just on the goals, the goals are important personally, and we've talked a lot about goals in the past, with respect to tenure vision for the families and that sort of stuff.
Nick Muldoon:
But it's also for the business, I remember we had okay hours in place from getting the business off the ground, we've revised them every year, we've learned and adapted a lot over the last couple of years in how we think about our objectives and our key results. And the fact that we write them on a quarterly basis and we review them on a quarterly basis, but we've got these objectives that align with a business goal that's three years out, and it all kind of flows. I mean, I think we're a lot more mature around that aspect of our... I don't know, would I say strategic planning? Vision goal setting over an extended time period? We're a lot more mature around that today than we were two or three years ago. That's really exciting as well. [crosstalk 00:44:33]
Nick Muldoon:
Come back to what you were saying before about the backlog. We'd come in on a Monday morning, and we go, "What are we going to work on this week?" And we kind of worked over a couple years, we worked it out so that, "Ah, here's the vision for the product." It was a longer term thing, and we've elevated that and it's not like, "Hey, what are we doing for the business this month?" It's now, "Here's our longterm trajectory for the business." We've been elevating that, that's pretty exciting, I think.Dave Elkan:
And at the same time, trying to get the team to lift their line of sight as well.
Nick Muldoon:
Mm-hmm (affirmative), mm-hmm (affirmative).
Dave Elkan:
And look out further afield, but not too far. You want them to be looking at what's happening next week and next month as well, but also what's the goal, what are we chasing down? What's the bigger picture? And I think that's starting to happen.
Nick Muldoon:
What's the analogy there about golf, Dave?
Dave Elkan:
Oh. No, can you tell me? I can't remember.
Nick Muldoon:
It was this analogy about golf, like you've got to look where you're going to hit the ball and you've got to look up. You don't want to look at the tee, you want to look beyond the tee so that you... not beyond the tee, beyond the hole, sorry. You want to look beyond the hole.
Dave Elkan:
That wasn't my analogy, that's why I don't remember, but I do remember someone telling us that one. But it's a good one, like it wasn't even an analogy, isn't that the literal thing that the golf tutor would do? It's like, "Where are you looking?" And then they go, "Oh, I'm looking at the hole." "No, no, you've got to look further than the hole. Look up where you want the ball to go, and then away it goes."
Nick Muldoon:
Yeah, raise your sights.
Dave Elkan:
Raise your sights, yeah. And if you are looking at your feet, then you're probably not going to go far, but if you do look up and take stock, you can probably... that's actually a soccer analogy I can give you, like from my soccer coach, like you've got to point your toe where you want the ball to go. And that's just the magic thing, it just works. You just put your foot next to the ball with the pointing at the corner of the goal you want it to go in and you kick it, and then it just happens.
Dave Elkan:There's these funny little hacks like that and I think that's a longterm vision thing. If you are running a business which doesn't have that longterm vision and purpose, then you can go actually in multiple directions at once, and you're not going to make any progress. I think a good analogy I read was like with a team, if you imagine all the team members are tied to a pole with a rubber band and they're all heading in different directions, the pole's not going to move because everyone's just... and the company's going to stay static and still. But if everyone just goes in the same direction, then it's going to move along.
Nick Muldoon:
Shift it, yeah.
Dave Elkan:
Yeah. And that's something that we've bitten off recently, is our purpose.
Nick Muldoon:
Mm-hmm (affirmative), to help teams be agile.
Dave Elkan:
Yeah. It's one of those funny moments when we we're talking about, and we talked about it, we set ourselves a deadline for the sake of a better word, like we had our planning session coming up in a couple of weeks, so we sat down and talked about it. And we went around and around in circles, trying to discover what it is, not to be agile, but just, what is Agile? And we know [inaudible 00:47:45], but we were trying to codify that in words. And when you said that, like it's being agile, it was kind of one of those... the way I like to describe it is, an upside down A-moment, which is our logo as you can see on Nick's jacket there.
Dave Elkan:
So when that was proposed to me, I was like, "No, that's so silly." But I was like, "Oh, but I love it." And I'm not saying that being agile is silly, but the fact that it's so simple, that's what I like about it, it's easy, it's simple, and there's a lot there if you dive into it.
Nick Muldoon:
Mm-hmm (affirmative). Yeah. Well, why don't we wrap it there? I think that's a good place to end.
Dave Elkan:
Yeah.
Nick Muldoon:
Our purpose is to help teams be agile and doing that, we're doing that for ourselves, we're constantly trying to learn and adapt and experiment with new things, being Easy Agile and as our team members here. So I hope that was a useful little tidbit and journey from Dave and I on how we got Easy Agile to this point, and some of the things that have been on our mind.
Dave Elkan:
Yeah.
Nick Muldoon:
Thank you, Dave.
Dave Elkan:
Thank you, Nick. That was fun.
Nick Muldoon:
That was fun. Oh, goody.