Agility Starts with People: Inclusion, Learning Styles, and Psychological Safety

Weaving alignment and empathy into team dynamics can revolutionize software delivery. So why aren't we all doing that?

It's a real challenge for organizations with numerous teams contributing to complex software, to achieve real alignment and consensus on user needs. But it's one well worth pursuing. Striking a balance between alignment on business goals and customer empathy ensures that the software your teams are developing truly resonates with users and fulfills those business goals.

Why Alignment Matters in Agile Programs

Alignment is more than just goal setting across teams. It's about connecting workflows, acknowledging challenges, and crafting solutions that encompass everyone’s perspectives, including the needs of your users. As Tony Camacho shared on the Easy Agile Podcast:

"Alignment isn’t just about goals—it’s about understanding each other’s workflows, needs, and challenges to create solutions that work for everyone."

This comprehensive strategic alignment is crucial for steering teams in the same direction. In large enterprises, team alignment means that agile release trains can function cohesively, and strategic business goals are successfully translated across diverse teams and departments. Strong alignment empowers cross-functional teams to sustain momentum and unity at scale, even as the product roadmap evolves. For agile release trains, effective alignment means that everyone is doing their part, pulling in the same direction, and delivering successful software.  

Customer Empathy and User-Centric Development

Customer empathy is the cornerstone of aligning business goals with user needs and developing software that delivers a seamless user experience. It's about getting to know your users, their needs, and their experience with your product so that you can create better solutions for them.

"The key to meeting user needs is empathy. When teams deeply understand their users, every product decision naturally aligns with providing value."

Tony Comacho

This ethos fuels decision-making and design that prioritizes user needs and values over functional deliverables. It's great to build and release something, but not-so-great if nobody uses it.  Agile leaders who embed empathy within their teams cultivate a customer-driven culture, resulting in software solutions that address genuine challenges and delight their audience.

Empathy enhances the process of gathering requirements, conducting user testing, and embracing iterative design. Combined with effective agile program management, empathy aligns business goals with user expectations, and is a great way to improve engagement with your software and reduce churn, paving the way for successful software delivery and user retention.

Building Clarity for Effective Collaboration

Building impactful software at scale demands effective collaboration and clarity.

"Effective collaboration is rooted in clarity. Teams need to feel supported by having a shared vision and understanding of the product journey."

Tony Comacho

Cross-team alignment revolves around establishing a unified vision and setting clear goals and expectations across the agile release train. For enterprise agile solutions that support PI Planning and Product Roadmapping, upholding this clarity allows large teams to work independently yet cohesively, ensuring a targeted approach to addressing both business and user needs.

How to Achieve Agile Alignment at Scale

To encourage team alignment around user needs in your organization:

• Invest in User Research & Design: Start talking to your users; and keep talking to them. Implement user-focused design practices, gathering insights from users throughout the development stages to effectively align user needs and business goals.
• Share Vision and Goals: Regularly communicate with your teams about business objectives and user needs, ensuring they are central to your agile program.
• Use Alignment Tools and Frameworks: Leverage agile tools that help you track objectives and development milestones to ensure team alignment and cross-team collaboration. Make goals and priorities easily accessible for all your teams.
• Encourage Transparent Communication: Cultivate an environment where feedback crosses team boundaries, maintaining cross-team alignment and empathy.‍

The Benefits of Alignment and Empathy in Software Delivery

Better outcomes for your software start when business goals are aligned with user needs. Programs that place strategic agile alignment and customer empathy at the forefront, not only meet user expectations but improve the value they offer to their customers. With good agile program management, the outcome is a streamlined, effective agile release train that consistently delivers exceptional software solutions. Which is what we all want, right?

As you work towards better alignment in your agile program, nurturing empathy and clarity can unlock significant gains in satisfaction for your users and for your teams, which is great news for the overall success of your program.

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🎧 Want to hear more from Tony? Listen to The power of team alignment on the Easy Agile Podcast.

When I first began working as a Scrum Master, I quickly became focused on the world of metrics. I believed that for my teams to succeed, they needed to have a continuously improving velocity, a stable cumulative flow diagram, or a perfect burn-down chart.

Sound familiar?

The problem with these metrics is that they are efficiency, not value focused.

It doesn't matter if a team builds one hundred new features rapidly if none of those actually deliver value to the customer. Efficiency metrics also have a habit of being misused and misunderstood, and this can breed malcontent.

Rather than focusing heavily on the data in retrospectives, I aim to focus on the people. The Agile Manifesto after all is about enabling people and their interactions.

Each of us are beating hearts behind our devices

Making time for human interaction...has resulted in far better outcomes than any beautifully constructed burndown chart.

Through embracing a human-first approach, a team I once worked with learned that they as a group were avid gamers. They'd been working together for years but hadn't known. This team was under a lot of pressure to deliver to difficult timescales and retros had fallen by the wayside.

This was the first thing I focused on; getting them believing in retrospectives again. Taking a human-centred approach, I melted the ice with some unfettered time to talk about non-work stuff “What was your favourite childhood video game”.

Just a few minutes of idle chatter about Sonic, Legend of Zelda, and Mario kicked off a chain of events that started with a few of them arranging to game together that evening, and before long, we had weekly video game-themed zoom backgrounds and retrospectives always had a gaming twist. Think Dungeons & Dragons, Tetris, Pokémon & Among Us.

Another great sign that a team is on the right track is how much they laugh together. This team was noticeably happier as a consequence, the change was drastic, almost tangible.

We aren't just avatars on our screens, each of us are beating hearts behind our devices, with passions, likes, dislikes, and aspirations. Making time for human interaction and building retrospectives that focus on our human side, has resulted in far better outcomes than any beautifully constructed burndown chart.

Why embrace a People-Centred approach?

Let’s delve a little into why you should focus on the human side. What’s in it for you?

• Increased Team Engagement and Participation: When retros are people-centered, team members will feel more connected to their colleagues, they’ll feel more comfortable actively participating, and have an increased sense of ownership of the team's successes and challenges.
• Improved psychological safety: With a people-centric approach, you can more easily create a safe and inclusive environment for team members to share their thoughts and experiences openly, without fear of judgement. This can foster a sense of belonging and increase the overall morale of the team.
• More enjoyment: We spend 8 of our waking hours working and half or more of our adult lives working. We owe it to ourselves to have a bit of fun in the process. A people-centric approach can result in people looking forwards to the next retro. More enjoyment, more engagement, and better outcomes. Simple.
• Better profitability: Oh, and it’s also better for the bottom line. A study by Gallup found a clear link between engagement and profitability in companies. Why are highly engaged teams more profitable? Teams that rank in the top 20% for engagement experience a 41% decrease in absenteeism and a 59% decrease in turnover. Engaged employees come to work with enthusiasm, focus, and energy.

The perfect conditions for continuous improvement.

Looking to get started with a few people-focused retrospectives?

Try a few of these free templates;

Psychological Safety Retro

The Aristotle project led by Google, found that the presence of psychological safety was the biggest factor in high performance for teams. Use this format to build the foundations of psychological safety with your teams, baseline the current levels and develop actions to improve.

Healthy Minds Retro

You wouldn’t let your car go without a service, and I bet your phone battery rarely goes below 10%. Why don’t we place the same focus on looking after our own needs, individually or collectively? Use this retro to narrow in on improvements that improve your team's health.

Spotify Health Check Retro

Famed for the agile framework that was never intended as a framework, some coaches at Spotify also released a team health check format which is great for measuring and visualising progress as a team. The simplicity of this format and its ability to highlight areas of focus as well as progress over time is particularly powerful. The best bit? It’s the team's perspective, not any external maturity model or arbitrary metric.

Autonomy, Mastery, Purpose Retro

Based upon the book ‘Drive’ by Dan Pink which highlighted the surprising things that motivate us, this retro helps teams to investigate the areas of their work which amplify or dampen our sense of autonomy, mastery & purpose. This book was a game changer for me and this retro could change the game for your teams.

5 Dysfunctions of a Team Retro

Another format based upon a highly acclaimed book, this retro builds upon the works of Patrick Lencioni and his 5 dysfunctions of a team. Using this retro, you can highlight the dysfunctional behaviours in your team and collectively solve those challenges together. One team, our problems, our solutions.

Let’s leave you with some things to think about

The key to unlocking the true potential of your teams lies in embracing a people-centered approach to retrospectives. By focusing on the human side of our teams, we can foster stronger connections, create a safe and inclusive environment, and ultimately drive better outcomes for both the team and the organization.

Remember, the Agile Manifesto is about enabling people and their interactions, and by placing people at the heart of our retrospectives, we can build stronger, happier, and more productive teams.

Forget about chasing the perfect metrics, and instead focus on building meaningful connections and fostering a culture of continuous improvement that is rooted in the human experience.

Retrospectives integrated with your work in Jira

Hoping to improve how your team is working together? Easy Agile TeamRhythm helps you turn insights into action, to improve how you’re working and make your next release better than the last.

TRY TEAMRHYTHM FREE FOR 30 DAYS

About Chris

For ten years now, Chris Stone has been fostering an environment of success for high-performing teams and organizations through the use of agility. He has worked across a wide range of industries and with some of the largest organizations in the world, as well as with smaller, lean enterprises.

​As The Virtual Agile coach, Chris intends to enable frictionless innovation, regardless of location, and is a firm believer in enabling agility whilst working virtually. Find him online at Virtually Agile >>

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Agile software development is like a roadmap for getting software done right. As highlighted in the agile manifesto, it prioritizes real conversations over tools, delivering working software instead of drowning in documentation, collaborating with customers rather than just negotiating contracts, and being quick to adapt to change. The manifesto emphasizes the power of collaboration within cross-functional teams, making it relevant for project management in various contexts.

Think of agile as a mindset, not just a method. It empowers project teams to give and receive feedback in a friendly, iterative environment that leads to great results. While it gained popularity in software development, agile principles can actually work wonders for any project team. Whether it’s in construction management, content marketing, or even planning weddings, agile has you covered.

Let’s dive into why agile project management is a great fit for any team. We’ll explore how its principles can seamlessly fit into your project processes. Remember, it doesn't matter which agile framework—like Scrum or Kanban—you choose, as long as it suits your team. In short:

• Agile principles are perfect for team cooperation.
• Agile workflows for project teams are conducive to continuous iteration and improvement.
• The framework you choose, Scrum or Kanban, is less important than your team mindset.
• Using agile project management across your organization increases visibility and coordination.

Agile principles in project management

The core principles of agile — collaboration, empowerment, and transparency — are ideal for project management. No matter the type of team, the goal should be continuous improvement. Teams meet this goal by working together with an iterative approach to fulfill their projects.

Agile is a mindset of adaptability, sharing progress, and learning from what worked and what didn't. You improve as you go.

Thomas Edison encapsulates the spirit of an iterative approach perfectly: “I have not failed. I've just found 10,000 ways that don't work.” 💡It's this attitude that is the agile mindset.

Entities such as the Project Management Institute espouse the virtues of agile project management and its impact on teams’ collaboration:

• Teams are responsible for project delivery and self-organize in a way to maximize their opportunities for success.
• Agile project managers encourage discussion of frameworks and processes, but also encourage independent thinking.
• Agile values foster trust and healthy working relationships.
• As a decision-making framework, agile project management promotes accountability while driving continuous decision-making and delivery.

Agile workflows for project teams

How can a traditional project team become self-organizing enough to become more agile? Let's step through a Scrum workflow in the context of a general project.

Backlog

Development teams work from a product backlog, which is a list of prioritized features desired by a customer. But this list doesn't have to be a set of software features. It can be any set of tasks or outputs that a project team needs to complete.

Sprint planning meeting

Agile teams work in sprints, which are set periods of time (e.g., two weeks) to complete an agreed-upon amount of work. During sprint planning, the team reviews and discusses the top priorities from the backlog. They then decide what can be delivered in the sprint and commit to that work.

Let's use a marketing team working on a campaign as a non-typical example. In a traditional project management setting, the team may take a waterfall approach. They would create a months-long content calendar of social media, blog articles, videos, and other content. Under agile, they would only commit to the next two weeks of content production before deciding what comes next.

Stand-Ups

A stand-up is a daily meeting of team members. During it, each member answers three questions:

• What did you work on yesterday?
• What are you going to work on today?
• Are there any issues blocking your work from being completed?

The questions provide each person the opportunity to share their progress and to provide support in case they can unblock a teammate's work by helping to resolve their issue.

Sprint review

When the sprint is completed, teams meet to review and demo the work they just finished. In our marketing case, it can be a time for the team to get together to watch their content videos, read the comments and feedback from their social media posts, and review key metrics from all of their content.

Sprint retrospectives

Product development teams meet after each sprint to discuss how they might improve things for their next sprint. In this meeting, the team discusses:

• What went well?
• What didn't go so well?
• What can we improve going forward?

Suppose your marketing team had a post go unexpectedly viral. Why was it so effective? What can we learn from that to adjust the next two weeks of content? These are the types of questions to ask yourselves so you can continue to iterate and to learn together as a team.

Scrum or Kanban?

The workflow outlined above is a typical agile Scrum framework. However, it does not have to be the way agile practices are implemented in project management. Different types of projects may call for different frameworks. For example, in Scrum, roles are more clearly defined than in Kanban.

Scrum

A Scrum team is made of specific roles that are tasked with different responsibilities for moving the team through the development process. According to the Scrum Guide:

• Developers create a plan for each sprint iteration, define completeness of work, adapt their plan each day, and hold each other accountable.
• A product owner is responsible for managing the product backlog by communicating product goals, prioritizing items, and providing transparency into the full backlog.
• The Scrum master coaches and guides the team in its adoption of Scrum.

Kanban

Some projects may be more suited for Kanban as compared to Scrum. There are key differences between the two frameworks that may influence a team's approach to agile project management:

• Continuous workflow vs. fixed sprint iterations
• Continuous delivery vs. delivery after the completion of each sprint
• No set roles vs. defined scrum roles

Kanban teams use a Kanban board to visualize their tasks and to limit the amount of work that is in progress at a given time.

The agile framework you use, whether it is Scrum or Kanban, is less important than your team’s shared understanding of how you work together to achieve common goals. The beauty of an agile approach is its conduciveness to tweaking your framework and how you use it as you iterate and retrospect.

Agile project management for your whole organization

As software development teams continue to embrace agile processes, they can encourage other teams to join them. Using agile in other departments empowers those teams’ ability to collaborate. It also creates a shared sense of unity across your entire organization because you’re all applying the same methodology to get to each of your goals.

Try a daily stand-up for department leads to improve cross-organizational communication. Keep it short and to the point, focusing on the topics that will help the work progress.