Customer-Centric Product Development in Jira

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Master Customer-Centric Product Development in Jira

Is your agile team struggling to align development with customer needs? Want to build features your customers actually use and value?

Join Teagan Harbridge, Customer Experience Manager at Easy Agile, for a practical guide to embedding customer-centric practices in your Jira workflow. Discover how leading teams use customer insights to drive agile product decisions that deliver measurable value.

In this webinar, you'll learn:

• How to conduct effective agile customer interviews that reveal genuine insights
• Techniques for creating and managing personas directly in Jira
• A practical framework for user story mapping in Jira that aligns with customer journeys
• Methods to transform your backlog into a customer-centric roadmap

Who should watch:

• Product Managers and Product Owners focused on customer-centric development
• Scrum Masters looking to improve team alignment with customer needs
• Development Team Leads wanting to enhance their Jira workflow
• Agile Coaches implementing customer-focused practices

‍See real examples of customer-centric agile in action. Learn practical techniques you can implement immediately using Jira. Walk away with templates and frameworks for persona creation and journey mapping that work with your existing tools and processes.

The webinar also includes a live Q&A session where we address real challenges teams face in implementing customer-centric practices.

Set aside 45 minutes to transform how you approach product development. Learn practical techniques for understanding your customers, making data-driven decisions, and delivering features that truly matter to your users.

When everything is “top priority”, nothing ships. Two weeks before planning, teams pull in different directions; work starts, but no one can name the one outcome you’ll deliver together.

If that sounds familiar, this session is for you.

In this on-demand session, Hayley Rodd (Easy Agile) and Andreas Wengenmayer (catworkx) show a practical way to align on outcomes, cut the noise, and keep delivery moving. You’ll see how to make priorities visible, surface dependencies early, and keep a single, living view of progress. We demo the flow in Jira with Easy Agile Programs, but the lessons apply to any tool you use today.

Why this matters now

• Goals live in slides, backlogs live elsewhere, and priorities change mid-cycle. Teams are busy, yet progress feels brittle.
• Dependencies show up late, reviews balloon into status theatre, and the roadmap quietly drifts from the original intent.
• Leaders ask for visibility; teams want fewer interruptions. Both are possible with a clearer shared view.

What you’ll walk away with

• A 5-step checklist to connect strategy to execution
• How to choose 3–5 objectives and prioritise with a simple business value scale
• How Release Train Engineers, Product Managers, Product Owners and Engineering Managers align on outcomes
• Mapping dependencies early and tracking progress in real time in Jira
• Using PI Objectives and a lightweight review rhythm to stay on course

Speakers

Hayley Rodd - Senior Partner Manager, Easy Agile
Helps customers and partners turn strategy into shipped work inside Jira.

Andreas Wengenmayer - Practice Lead, Enterprise Strategy Planning, catworkx
Advises enterprises on strategy, portfolio planning and delivery alignment.

Further Reading and Resources

• Free Goal-Clarity Canvas & Template
  An easy one-pager to turn vague goals into a clear outcome statement, success measures, and ownership. Includes guided prompts and a printable template you can use with any team.
• How We Simplified Our OKRs - and Got Better Strategy, Alignment, and Execution
  The inside story of how Easy Agile reduced OKR bloat, focused on outcomes, and improved cadence. Practical tips, examples, and pitfalls to avoid.
• The Ultimate Guide to PI Planning + Free Template
  A step-by-step guide to running effective increment/quarterly planning: roles, agenda, dependency mapping, and anti-patterns. Comes with a free downloadable template you can adapt to your context.

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